A powerful content material technique is vital to participating your audiences and driving conversions. The Content material Marketer’s Funnel breaks down a confirmed three-stage framework that can assist you appeal to your audience, create compelling content material that drive engagement, and convert readers into prospects.
It outlines the metrics and KPIs to trace at every stage, so you may regularly optimize and show the ROI of your content material. Inside, you’ll discover:
- Inventive concepts for awareness-stage content material like movies, podcasts and social posts
- Ideas for driving leads with middle-funnel content material like webinars and newsletters
- Steering on last conversion content material like case research and product critiques
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