3 Methods Content material Creator Pay Has Developed Since 2021
Has creator revenue modified? The quick reply: sure.
Through the years, creator compensation has develop into an more and more scorching matter.
Between shifts inside the influencer advertising and marketing business, the financial system, and promoting budgets, we’ve seen some key modifications affecting influencer revenue.
On this weblog, we’re sharing three key creator revenue modifications and why they need to be in your radar.
3 Methods Influencer Compensation Has Modified
Influencer pay charges are evolving. Listed here are 3 ways they’ve modified since 2021:
1. Charges for Instagram Feed Posts Have Elevated
Since 2021, creator charges for Instagram Feed posts have elevated.
In actual fact, 36% of creators charged between $101-$250 per feed submit in 2021. Nonetheless, this charge decreased to 26% in 2022 and 22% in 2023.
Concurrently, creators started to cost $501-$1K per feed submit in that very same timeframe.
Translation: extra creators cost over $250 for an Instagram Feed submit in 2023.
2. Instagram, TikTok, and Twitch Are the Platforms to Watch
From constant progress to year-over-year drops and spikes, right here’s why entrepreneurs ought to take note of Instagram Reels, TikTok, and Twitch.
Instagram
Instagram is a constantly common platform for model/influencer collaborations.
However of all Instagram content material sorts, Reels have elevated essentially the most in recognition between 2021 and 2023.
87% of influencers created Reels in 2021; 92% created Reels in 2022; and 98% of creators made Reels in 2023.
TikTok
Of all submit sorts throughout platforms, sponsored TikTok posts have seen essentially the most drastic enhance. In 2021, simply 59% of creators have been making sponsored TikToks.
Now, in 2023, a whopping 90% of influencers are making TikToks as a part of a branded sponsorship alternative.
Twitch
Twitch streams dropped in recognition year-over-year between 2021 and 2022. The place 22% of creators have been collaborating in sponsored Twitch streams in 2021, this dropped to 12% in 2022.
However 2023 noticed a resurgence. Twitch streams accounted for 24% of sponsored content material in 2023 — double in frequency from 2022.
3. Creators Have A number of Revenue Sources
In 2021, 90.5% of creators made a dwelling from sponsored content material.
Nonetheless, gone are the times when creators earn revenue from sponsored content material, alone.
Leap to the 12 months 2023, this quantity decreased to 81.8% — whereas the variety of creators incomes an revenue from affiliate internet marketing, paid advert income, and promoting merchandise, elevated.
So whereas loads of creators are nonetheless producing sponsored content material with manufacturers, they’re additionally diversifying their revenue streams, too.
What Do These Insights Imply for Manufacturers in 2024?
Content material creator revenue is altering. Nevertheless it doesn’t simply impression creators; entrepreneurs ought to take observe as nicely. Right here’s why:
- If Instagram is a key a part of your influencer advertising and marketing technique, plan to extend spending to account for upward-trending creator charges.
- Constantly common platforms aren’t going out of fashion, however don’t overlook about area of interest content material and the place it performs finest.
- Sponsored content material might not at all times be a creator’s “bread and butter.” Provide extra alternatives that permit creators to dabble in affiliate internet marketing, paid promoting, and extra.
Wish to study extra about creator pay? Obtain our free 2023 Creator Compensation Report and uncover:
- How model collaborations and revenue have modified
- Creator compensation developments by platform to tell your influencer advertising and marketing methods
- Key takeaways to find out truthful pay when partnering with creators
Obtain the 2023 Creator Compensation Report right here.
