What’s the easiest way to accumulate prospects?
We imagine that it’s the Worth Ladder gross sales funnel.
Immediately we’re going to clarify the way it works and share three real-life buyer acquisition examples.
The Finest Technique to Purchase Clients: The Worth Ladder Gross sales Funnel
We imagine that the best method to promote something on-line is the Worth Ladder gross sales funnel.
It was created by our co-founder Russel Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one 12 months (it’s at $100M+ now!).
This gross sales funnel has 4 levels:
- Bait. You provide the potential buyer your lead magnet in change for his or her electronic mail handle.
- Frontend. You provide the potential buyer your least costly and least precious services or products.
- Center. You provide the shopper a dearer and extra precious services or products.
- Backend. You provide the shopper your most costly and most respected services or products.
Ideally, you additionally provide a continuity program of some type, that means, a subscription product that generates recurring income.
We additionally advocate including downsells, upsells, and cross-sells to those core affords so as to maximize your income.
So the principle concept right here is that this:
As an alternative of driving site visitors on to your gross sales web page, you drive it to your lead magnet touchdown web page and convert these guests into electronic mail subscribers.
Then, after you have their electronic mail addresses, you pitch your services to them by way of electronic mail.
The rationale why this gross sales funnel works so nicely is that it lets you:
- Begin the connection with that individual by providing free worth.
- Nurture that relationship by persevering with to supply free worth by way of electronic mail.
- Construct belief by offering progressively extra paid worth at every stage.
Right here’s how Russel explains it:
We perceive that this method might sound convoluted if you’re used to driving site visitors on to your gross sales web page.
Nonetheless, constructing a Worth Ladder gross sales funnel for your enterprise will nearly definitely assist you to make extra gross sales, generate extra income, and improve profitability. Don’t imagine us?
Nicely, guess what? You don’t need to imagine us. You possibly can check it and see for your self!
Right here’s how:
- Construct a Worth Ladder gross sales funnel.
- Break up your site visitors in two and ship half of it to your Worth Ladder gross sales funnel and the opposite half to your gross sales web page as you normally would.
- See which method generates extra gross sales. We already know what the outcomes are going to be! 😉
ClickFunnels 2.0 makes all this tremendous simple.
Merely choose a gross sales funnel template, customise it with our visible editor, after which use our electronic mail advertising performance to gather potential prospects’ electronic mail addresses and promote your services to your electronic mail subscribers.
Now we have a free 14-day trial so you may take a look at our software program with none threat!
Buyer Acquisition Examples
Now let’s check out three gross sales funnels that you need to use to transform potential prospects into leads after which into paying prospects:
- The survey funnel.
- The squeeze web page funnel.
- The webinar funnel.
We’ll clarify the idea behind every funnel and supply a real-life case examine for instance the way it works in apply.
Buyer Acquisition Instance #1: The Survey Funnel
The survey funnel is a funnel that lets you direct totally different folks to totally different gross sales funnels from a single place to begin.
It seems to be like this:
Web page 1: A survey.
Web page 2: A squeeze web page based mostly on the survey outcomes.
Web page 3: A thanks web page based mostly on the survey outcomes.
You should use a variation of the survey funnel known as the quote funnel to qualify leads. This funnel is the simplest one to construct as a result of it doesn’t require a lead magnet.
Get Russel’s High 22 Funnel Recipes for FREE!
Survey Funnel Case Examine
Logan Brown works on the Common Waste Disposal Firm.
Earlier than discovering ClickFunnels, this firm wasn’t producing any leads on-line, actually zero.
However then someday, Logan’s boss noticed an episode of “The Revenue” wherein Russel defined how gross sales funnels can be utilized to develop any sort of enterprise.
So the boss went to Logan and mentioned:
“Logan, we’d like a funnel. Right here’s ClickFunnels. I feel you are able to do this.”
Logan realized about varied varieties of gross sales funnels, determined {that a} quote funnel can be the most effective match and constructed it with our software program.
Right here’s what the primary web page of that funnel seemed like:
After filling out the survey, the potential buyer can be proven a pop-up asking for his or her contact info:
After which they might be taken to this thanks web page:
Then the corporate would attain out to the potential buyer and ask them what can be an excellent time to name them. Tremendous easy, proper?
Now the Common Waste Disposal Firm averages 4-7 on-line submissions per week. This may not sound that spectacular…
Till you notice that in that trade every buyer is price hundreds of {dollars}. In 2017, the corporate generated $100,000+ in new income from these on-line leads!
Construct a Survey Funnel With ClickFunnels 2.0!
ClickFunnels 2.0 features a survey funnel template, a visible editor that you need to use to customise that template, and an electronic mail advertising performance that lets you acquire potential prospects’ electronic mail addresses and promote them your services.
Buyer Acquisition Instance #2: The Squeeze Web page Funnel
The squeeze web page funnel seems to be like this:
Web page 1: A squeeze web page.
Web page 2: A thanks web page.
You possibly can construct a squeeze web page funnel with no lead magnet however we extremely advocate creating one as a result of it is going to be a lot simpler to get potential prospects’ electronic mail addresses should you provide them one thing precious in return.
A lead magnet will be something that the potential buyer can obtain to their machine or entry on-line:
- A report.
- An e book.
- A video class.
- A video course.
- An electronic mail course.
…and so forth.
Textual content-based lead magnets are the simplest to provide so we advocate beginning there.
In fact, if you have already got video manufacturing abilities, then going with a video-based lead magnet may make extra sense as a result of they are typically perceived as extra precious than text-based lead magnets.
Get Russel’s High 22 Funnel Recipes for FREE!
Squeeze Web page Funnel Case Examine
Rob Cuesta owns a publishing firm that serves enterprise professionals.
He tried to get leads by attending varied networking occasions however he would come residence pissed off with out a lot to indicate for it.
In actual fact, he would usually really feel that he had wasted money and time however didn’t get a number of leads.
Finally, Rob received so uninterested in chasing down leads that he began to search for methods to automate the method.
That’s when he determined to provide ClickFunnels a try to created a squeeze web page funnel utilizing an e book as his lead magnet.
Right here’s the way it labored:
- The potential buyer would obtain a free e book known as “16 Methods To Develop Your Enterprise With a E-book”.
- On the thanks web page they might be invited to a free webinar known as “Your E-book Is Your Model” that supplied extra video coaching.
- After watching the webinar, they might be invited to schedule a free 30-minute technique name with Rob.
What had been the outcomes?
Rob landed so many new purchasers that he needed to rent extra writers and designers to maintain up with the workload!
Construct a Squeeze Web page Funnel With ClickFunnels 2.0!
ClickFunnels 2.0 features a squeeze web page funnel template, a visible editor that you need to use to customise that template, and an electronic mail advertising performance that lets you acquire potential prospects’ electronic mail addresses and promote them your services.
Buyer Acquisition Instance #3: The Webinar Funnel
The webinar funnel is a gross sales funnel the place you utilize a webinar as your lead magnet.
Right here’s what it seems to be like:
Web page 1: A webinar registration web page.
Web page 2: A thanks web page.
Web page 3: A webinar web page.
You possibly can both finish the webinar by encouraging the attendees to e book a free session with you and directing them to your appointment reserving web page or by pitching them your services or products and directing them to its gross sales web page.
Get Russel’s High 22 Funnel Recipes for FREE!
Webinar Funnel Case Examine
Derreck Smallwood used an automatic webinar funnel to promote his advertising service subscription.
Right here’s the way it seemed like:
- The potential buyer would register for the webinar.
- They’d be taken to the webinar web page to observe a pre-recorded presentation.
- They’d then be proven an order kind for Derreck’s service.
- Lastly, they might be provided a particular, one-time upsell.
What had been the outcomes?
Derreck generated over $130,000 in income!
Construct a Webinar Funnel With ClickFunnels 2.0!
ClickFunnels 2.0 features a webinar funnel template, a visible editor that you need to use to customise that template, and an electronic mail advertising performance that lets you acquire potential prospects’ electronic mail addresses and promote them your services.
Use This Welcome Sequence to Convert E-mail Subscribers Into Paying Clients
We don’t advocate hitting the potential buyer with a gross sales pitch the second they offer you their electronic mail handle. You haven’t constructed sufficient belief but!
Ship them this six-email welcome sequence as a substitute:
- E-mail #1: Who Are You? Introduce your self to the brand new subscriber.
- E-mail #2: The place Did You Come From? Share your origin story. How did you come to do what you do now?
- E-mail #3: What Do You Do? Clarify in additional element what it’s that you simply do.
- E-mail #4: How Did You Achieve This Experience? Clarify what makes you certified to do what you do. Share related expertise, credentials, and accomplishments.
- E-mail #5: Who Do You Do This For? Clarify who’re your dream prospects + share a case examine on the way you helped such an individual get the outcomes that they needed.
- E-mail #6: How Can You Do It For Me? Pitch your frontend provide and supply a hyperlink to its gross sales web page.
Finish emails 1-5 with a query and encourage the brand new subscriber to hit the reply button and allow you to know what they assume.
Then finish the final electronic mail with a name to motion encouraging the brand new subscriber to take a look at your fronted provide.
Ship one electronic mail per day in order that the complete welcome sequence would take six days to finish.
You should use ClickFunnels 2.0 electronic mail advertising performance to set this up!
The right way to Optimize Your Gross sales Funnel For Buyer Acquisition
A/B testing, also called break up testing, is the first conversion charge optimization methodology that on-line entrepreneurs use to optimize net pages.
Right here’s the way it works:
- You create two variants of the identical web page: variant A and variant B. There needs to be just one distinction between them (e.g. the headline). That’s the ingredient that you’re testing.
- You break up your site visitors into two and ship half of it to variant A and the opposite half to variant B.
- You let the experiment run till it reaches statistical significance, consider the outcomes, and hold the profitable variant.
We advocate utilizing A/B testing to optimize all pages in your gross sales funnel.
In all probability, most A/B assessments that you simply run received’t result in significant conversion charge will increase, particularly when you run out of low-hanging fruit.
Nonetheless, small enhancements add up over time, plus you’ll in all probability bump into some huge wins as nicely.
Conversion charge optimization can have a drastic affect in your backside line in the long term. That’s why it is best to undertake the All the time Be Testing mindset!
You possibly can simply arrange and run A/B assessments with ClickFunnels 2.0.
Construct A Worth Ladder Gross sales Funnel For Your Enterprise with ClickFunnels 2.0!
The Worth Ladder gross sales funnel is a recreation changer that may assist you to develop your enterprise sooner than you ever thought attainable.
And our software program has all the things it’s essential construct it:
- Gross sales funnel and touchdown web page templates.
- Visible editor that you need to use to customise these templates.
- E-mail advertising performance that you need to use to gather potential prospects’ electronic mail addresses, arrange your welcome sequence, and ship one-off broadcast emails with time-sensitive bulletins.
- An A/B testing performance that you need to use to optimize your gross sales funnel for conversions.
- An analytics performance that lets you monitor an important enterprise metrics and see what’s occurring in real-time.
We additionally provide a free trial which suggests that you may take a look at our software program with none threat.
So why not begin constructing your Worth Ladder gross sales funnel at the moment?
