30+ Exceptional Twitter Statistics to Be Conscious of in 2023

Twitter is among the many hottest (and highly effective) social media networks. The way you leverage the platform relies upon completely on how its members use, observe, publish, and work together with what they care about. Fortunately, there are new statistics to make your social media advertising and marketing choices extra manageable.

So, how are folks utilizing Twitter these days? How are companies utilizing Twitter? And the way related do folks really feel to a model because of your Twitter presence? Take a look at essentially the most outstanding Twitter stats we have discovered for 2023. And should you’re in a pinch, soar to the data you want beneath:

Twitter Statistics

1. Most world leaders and international ministries have an official Twitter account. (Statista)

2. As of 2023, Twitter.com is the 4th most visited web site on this planet. (Similarweb)

3. The US is the nation with essentially the most variety of Twitter customers, with 79.6 million customers. (Demandsage)

4. Twitter generated $4.4 billion in income in 2022, an 11% decline year-over-year. (Social App Report 2022)

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5. 7% of social media entrepreneurs imagine that Twitter is the best for constructing an lively group on social media, larger than LinkedIn however much less efficient than Instagram at 26%. (Social Media Developments Report)

6. 6% of social media entrepreneurs suppose Twitter affords the very best ROI when promoting merchandise straight within the app. (Social Media Developments Report)

7. Although solely about 17% of Twitter’s customers come from the US, it accounts for greater than 50% of the corporate’s income. (Social App Report)

8. The highest three sorts of content material that supply the most important ROI on social media are relatable content material, fashionable content material (cultural moments and information), and academic/informational content material (Social Media Developments Report)

9. Virtually 30M distinctive social media authors talked about “opinions,” “recommendation on,” “professionals and cons,” “alternate options,” and “best choice,” on Twitter, on the lookout for extra genuine sources of data that they’ll belief. (Social Media Developments Report)

10. 5% of social media entrepreneurs plan to work with influencers/creators on Twitter greater than different social platforms. (Social Media Developments Report)

11. The common Twitter Advertisements ROI is 40% larger than the common media ROI for different channels. (Twitter Advertising and marketing)

12. 66% of manufacturers aren’t transferring their presence off Twitter in 2023. (HubSpot Analysis)

13. The highest three codecs that social media entrepreneurs plan to speculate essentially the most in for 2023 are short-form content material (TikTok, Reels, and so forth.), long-form movies, and audio chat rooms (like Twitter areas) (Social Media Developments Report)

14. One of the best time to publish on Twitter is between 9 AM to three PM. (Social Media Developments Report)

15. The main international locations primarily based on the variety of Twitter customers in 2022 had been the US, Japan, and India. (Statista)

16. Twitter at present has 237.8 million monetizable every day lively customers. (Demandsage)

17. Twitter has round 450 million month-to-month lively customers as of 2023. (Demandsage)

18. It is estimated that Twitter’s month-to-month lively customers will attain 652.23 million by 2028. (Demandsage)

19. Round seven-in-ten grownup Twitter customers within the U.S. (69%) get information on the positioning. (Pew Analysis)

20. 62.9% of Twitter customers determine as male, one of many highest gender disparities out of all social networks. (Statista, We Are Social)

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21. Roughly half of U.S. adults who use Twitter (49%) publish fewer than 5 tweets monthly. (Pew Analysis)

22. 59% of rare tweeters (in any other case known as “lurkers”) are between the ages of 30-49. (Pew Analysis)

23. Most Twitter information shoppers within the U.S. say utilizing the platform has elevated their understanding of present occasions within the final 12 months, however round a 3rd say it has elevated their stress ranges. (Pew Analysis)

24. 31% of U.S. customers say Twitter limiting the visibility of sure posts is a serious drawback, and 25% say the identical about banning customers from the platform. (Pew Analysis)

25. 80% of Twitter utilization occurs on cell units. (Google)

26. 55% of customers log into Twitter every day. (Statista)

27. Twitter’s international common time per go to is roughly 10 minutes and 32 seconds. (Similarweb)

28. In 2022, 😂 Tears of Pleasure and 😭 Loudly Crying Face are tied for the preferred emojis used on Twitter. (Emojipedia)

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29. Former president Barack Obama is the world’s most-followed Twitter account, at 133.1 million followers, {followed} by Elon Musk after which Justin Beiber. (Brandwatch)

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30. The NBA and Google are essentially the most {followed} non-media enterprise accounts on Twitter. Their followers are 39.9 million and 28.9 million, respectively. (Statista)

31. Essentially the most {followed} information account on Twitter is CNN Breaking Information (@cnnbrk), with 58.9 million followers. CNN controls the 2 most {followed} information accounts on Twitter. (Press Gazette)

Keep As much as Date on the Newest Twitter Stats

Twitter is adapting and altering amidst the rise of recent social platforms and tech, but it surely’s nonetheless an enormous competitor. Social media entrepreneurs ought to hold it on their radar and proceed to leverage it to succeed in their audience — simply be sure you’re utilizing it correctly.

Editor’s observe: This text was initially printed in March 2019 and has been up to date for comprehensiveness.