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30 Free Social Media Templates to Save You Hours of Work


These social media templates cowl each stage of the social advertising and marketing journey. From planning and creating content material, to publishing posts and measuring outcomes.

Fill them, customise them, and save your self a ton of time. It’s that straightforward.

You’ll see outcomes, too.

Social media technique templates

1. Social media technique template

social media strategy template preview

Whether or not you’re ranging from scratch or trying to enhance your present social advertising and marketing technique, you want this important social media template.

The social media technique template makes it simple to:

  • Set social media targets that result in actual enterprise outcomes
  • Higher goal your excellent buyer
  • Collect intel on the competitors so you possibly can keep forward
  • See what’s already working and what’s not
  • Create or enhance your social media profiles
  • Develop a considerate content material technique and set a publishing schedule you possibly can follow
  • Observe your progress and alter your plan as wanted

2. Social media audit template

social media audit template preview

This social media template template will present what’s and isn’t engaged on social media—and what to do subsequent. It’s additionally useful for figuring out impostor accounts, out-of-date profiles, and new alternatives to have interaction your viewers.

Gathering these insights will show you how to get essentially the most out of your social advertising and marketing finances and assets.

Get the free social media audit template

To make use of it in Google Docs, click on the “File” tab after which choose “Make a replica…” from the dropdown menu.

Bonus: Our information to conducting a social media audit will stroll you thru every step of the method.

3. Purchaser persona template

buyer persona template preview

Use this vital social media template to conduct buyer analysis and higher goal your viewers by creating personas to your excellent buyer(s).

Get the free purchaser persona template

To make use of it in Google Docs, click on the “File” tab after which choose “Make a replica…” from the dropdown menu.

4. Aggressive evaluation template

Conducting a aggressive evaluation for social media will show you how to determine gaps in your individual technique and keep one step forward of your competitors. It’s a simple method to get helpful insights into your individual enterprise and your on-line viewers.

Competitive Analysis template preview

Get the free aggressive evaluation template

This template will information you thru a full social community evaluation of your competitors and show you how to determine your strengths, weaknesses, alternatives and threats.

5. Social media type information template

social media style guide template preview

A method information for social media ensures all of the workforce members who discuss and write about your model accomplish that in a constant manner that helps your model picture and targets. Ensure that your social media type information doesn’t miss any vital sections through the use of our free template.

Get the free social media type information template

To make use of it in Google Docs, click on the “File” tab after which choose “Make a replica…” from the dropdown menu.

6. Social media coverage template

All organizations want a social media coverage. This official firm doc should present pointers to your group’s social media use. It is important for sustaining your model voice and decreasing social media dangers.

Obtain your social media coverage template

Fill within the blanks and simply set the rules to your model on social media.

This customizable social media coverage template covers all of the fundamentals to make it fast and simple to ascertain how your group is represented on-line.

7. Engagement fee calculator

Engagement fee is one of the best ways to inform in case your viewers cares about what you’re posting on social media and what they need to see extra of. This calculator enables you to measure engagement on a post-by-post foundation or for a whole marketing campaign for any social community.

engagement rate calculator example

Use the calculator

8. Social media contest templates

Contests on social media are excellent methods to drive engagement, followers, leads, and model consciousness. The difficult half was correctly selling them throughout totally different social networks…till now! 

Obtain free social media contest templates

Additionally included in these templates are contest guidelines so as to keep away from any pointless complications when it comes time to choose your fortunate winners.

9. Social media bios template

social media bio templates preview

Your bio performs a giant position in the case of compelling individuals to comply with and interact together with your model on social media.

A bio on any community ought to handle 5 key items of data:

  • Who you might be
  • The place you’re employed
  • What you do
  • Your model’s tone
  • How somebody can get in contact with you

To ensure you cowl your bases, we’ve created easy-to-use templates from bios of high manufacturers on social media so you possibly can create your individual very quickly.

Merely fill within the blanks and duplicate and paste the ultimate product into your profile.

Get free social media bio templates for each community

To make use of them in Google Docs, click on the “File” tab after which choose “Make a replica…” from the dropdown menu.

Bonus: learn our information to writing the right social media bio for each community.

10. Social media proposal template

preview of social media proposal template

This template is for freelance social media professionals and social media businesses.

A social media advertising and marketing proposal is a doc during which you plan a set of social media advertising and marketing providers for a possible consumer. You’ll define the specifics of the work you plan to do for the consumer, together with a timeline and finances and the way you intend to work collectively.

With the appropriate particulars in place, you’re nicely positioned to ascertain a great working relationship with a brand new consumer.

Obtain the free social media proposal template

To make use of it in Google Docs, click on the “File” tab after which choose “Make a replica…” from the dropdown menu.

11. Social media RFP template

Social media RFPs are the place efficient social media methods, campaigns, and collaborations start. However that doesn’t imply creating one needs to be arduous and tedious. In actual fact, with the appropriate instruments, crafting a profitable social media RFP may be easy and even enjoyable.

Social Media RFP template review

Get the free social media RFP template

With this RFP template, you possibly can simply create your individual in simply minutes and discover the appropriate company to accomplice with to fulfill your targets.

To make use of the template in Google Docs, click on the “File” tab after which choose “Make a replica…” from the dropdown menu.

Social media calendar templates

12. Social media content material calendar

social media content calendar template preview

Obtain the free calendar template

This is likely one of the most vital instruments to incorporate in your social media toolkit.

A social media content material calendar enables you to plan and schedule all of your social content material prematurely for max affect.

It would additionally show you how to:

  • Determine and fill gaps in publishing
  • Keep in mind vital dates and occasions
  • Discover your excellent content material combine
  • Guarantee your content material is recent and performing nicely
  • Collaborate with teammates and successfully allocate assets

For those who need assistance customizing the template, otherwise you’re in search of extra content material calendar examples, try our information to creating your individual social media content material calendar.

13. Editorial content material calendar

editorial calendar template preview

Get the free editorial calendar template

One other kind of social media template favored by social media execs is the editorial content material calendar.

It compiles all of your content material tasks into one doc that can assist you plan and schedule every launch.

The simplest method to arrange a content material calendar is through the use of a separate tab for every month inside Google Sheets or an Excel spreadsheet. Actions may be damaged down by day or hour, relying on the quantity and cadence of your publishing schedule.

Your editorial calendar ought to embody fundamental details about every of those tasks:

  • Title or description of the content material
  • Hyperlinks to supporting paperwork, like content material briefs
  • Writer or author
  • Deadline
  • Channels you intend to market it on

14. Social media scheduling bulk add template

bulk schedule social media template

Publishing or scheduling social media posts throughout a number of networks one-by-one could be a massive drain in your most valuable useful resource: time.

However when you use Hootsuite’s social media administration software you possibly can add as much as 350 social media messages without delay throughout a number of networks.

Take a look at this brief how-to video, or learn on for the step-by-step directions and get the template.

Listed below are the directions in textual content format…

Create a .CSV file of all of the social messages you’d prefer to add, positioned in a particular format:

  • Column A: Date and time (24-hour time). The accepted date codecs are under. Select one format and use it completely all through:
    • day/month/12 months hour:minute
    • month/day/12 months hour:minute
    • 12 months/month/day hour:minute
    • 12 months/day/month hour:minute
  • Column B: Your message. For Twitter there’s a restrict of 280 characters, together with the URL (which reserves at most 23 characters).
  • Column C: URL (non-obligatory). Enter the complete URL. You may select to have these mechanically shortened to Ow.ly hyperlinks.
  • Instances have to be set sooner or later (not less than 10 minutes from add time).
  • Posting occasions should finish in both a 5 or a 0, i.e. 10:45 or 10:50. Outline just one submit per time slot.
  • Duplicate posts should not allowed (it’s dangerous social media apply).

Sadly Excel typically causes formatting points, so we don’t advocate utilizing it to construct your spreadsheet. We favor utilizing Google Sheets for creating CSV information. You may as well use TextEdit (1.7+) or TextWrangler.

Notice: For those who resolve to make use of Excel, you’ll want to inform Excel that that information in column is textual content and to not be modified or it can attempt to convert your dates into a distinct show that may fail your add.

Get the social media bulk add template

You may open and customise the template in Google Docs or any program that accepts CSV information.

Social media report templates

15. Social media analytics report template

social media analytics template preview

Recording and analyzing social media efficiency is vital to proving the worth of your efforts.

However the place to start?

We’ve created a template with tabs to maintain monitor of key metrics for various social networks, together with…

  • Followers gained/misplaced
  • Engagement
  • Shares
  • Views
  • Click on-throughs
  • And way more

However each technique is totally different, so be happy to exchange the instance metrics with those that matter to your model.

Get the free social media analytics report template

For those who’re new to efficiency monitoring, you should definitely learn our newbie’s information to utilizing social media analytics. The article features a checklist of analytics instruments that make reporting even simpler.

16. Social media report template

social media report template preview

This social media template is for presenting outcomes to your boss, purchasers, teammates, or another stakeholder.

Sure, it can embody arduous information captured within the analytics report template. However, it additionally contains house for context and evaluation. Each are vital to incorporate when presenting to individuals who aren’t as near social media as you might be.

Use this template to make suggestions, share classes realized, and make suggestions for future ways.

Get the free social media report template

Learn our step-by-step information on report your social media outcomes for max affect.

17. Social media sentiment report

Monitoring social media sentiment is the important thing to staying on high of your goal audiences’ attitudes and safeguarding your model’s status on-line.

Sentiment studies also can present you when your social methods want a course correction earlier than your model’s status (and backside line) take a success. And with our template, monitoring the temper of your viewers is simpler than ever.

Obtain the free sentiment report template

Influencer advertising and marketing templates

18. Influencer advertising and marketing technique template

influencer marketing strategy template preview

Use this social media template to assist plan your subsequent influencer partnership or marketing campaign—on any social community.

Get the free influencer advertising and marketing technique template

19. Influencer media equipment

As an influencer, it’s extraordinarily vital to have a formidable, informative and interesting media equipment. It would allow you to land skilled offers and type significant partnerships for your corporation.

Influencer media kit template preview

Get the free influencer media equipment

Fill within the blanks, and also you’re able to go!

20. Model pitch template

For those who’re a comparatively new influencer, discovering a great model partnership may help construct your portfolio and credibility.

Nevertheless, plenty of pitches fall flat as a result of they haven’t been thoughtfully crafted and tailor-made for the precise model. For those who’ve despatched plenty of pitches and haven’t seen outcomes, you may be lacking one of many 7 parts each model pitch should embody.

Unlock our free, customizable model pitch template to efficiently attain out to the manufacturers and lock down the influencer partnership of your desires.

Get the free model pitch template

Social media picture sizes template

21. Social media picture sizes cheat sheet

Spickzettel für Social-Media-Bildgrößen 2023

Okay, calling this a social media template may be a little bit of a stretch, however it can prevent time on social.

The fast-reference cheat sheet has all of the really useful picture dimensions for each community. Profiles photographs, header pictures, adverts—all the things.

It’s essential to get these proper. Compelling pictures show you how to seize individuals’s consideration and make a great first impression.

Social media resume templates

22. Social media supervisor resume templates

Seeking to get into the digital advertising and marketing trade as a social media supervisor? We’ve designed a number of resume templates to focus on how your expertise aligns with the abilities that hiring managers are in search of.

Get the free social media resume templates

You may have to obtain the fonts for these templates, which you’ll be able to seize without spending a dime from the hyperlinks under:
Click on on every hyperlink to get began.

Instagram templates

23. Instagram advert templates

Instagram Ad Template Preview

If you’re spending good cash on Instagram adverts they should be thumb-stoppingly eye-catching. Our skilled graphic designers have put collectively eight fully-customizable templates designed that can assist you promote extra on Instagram.

Get your Instagram advert templates

24. Instagram Tales templates

For those who’re trying to create clear, polished, and persistently fashionable Instagram Tales to your model, Instagram Tales templates are the best way to go. Save time customizing these professionally designed ones with a couple of easy clicks in Canva.

Get the gorgeous Instagram Tales templates

25. Instagram presets

Go away the skilled picture enhancing to, nicely, the professionals!

Instagram presets are predefined edits that mean you can remodel pictures in a single click on. In different phrases, they’re fancy filters—like those in your Instagram app, besides higher. These presets may be downloaded in your laptop or telephone utilizing Lightroom (a well-liked picture enhancing app).

Get the free Instagram presets

To make use of the presets, unzip the file and open the DNG information in Lightroom in your smartphone or laptop.

26. Instagram spotlight icons and covers templates

instagram highlight icons on Jillian Harris's profile

Instagram Spotlight covers make an important first impression.

Positioned proper under the bio part of your Instagram profile, they supply a elegant search for your Instagram Highlights and draw consideration to your greatest Instagram Story content material.

Get 40 Instagram spotlight icon templates

To make use of the templates, unzip the file and add the icons to Canva, add a background shade, and ship them to your telephone so as to add them to your Instagram profile.

Fb templates

27. Fb store cowl picture templates

When somebody visits your Fb Store, the very first thing they see is a big splash picture taking on virtually 1 / 4 of the display screen: your Fb store cowl picture. That is your retailer’s headline, a giant, daring banner picture that introduces your model to potential new prospects.

Get the free FB store cowl picture templates

You may simply edit the templates in Canva.

28. Fb group coverage templates

facebook group policy template preview

If you need your group to be a civilized clubhouse and never the wild west, setting some guidelines is an efficient place to start out. Use our templates for 3 various kinds of Fb group insurance policies to get began.

Get 3 Fb Group coverage templates

YouTube templates

29. YouTube banner templates

Your YouTube channel artwork is likely one of the most vital elements of your YouTube channel. In spite of everything, you need individuals to subscribe after they lastly attain your channel web page. These customizable Canva templates will catch eyes and get you the subs and model recognition that you simply want.

Get your free YouTube banner templates

Pinterest templates

30. Pinterest picture templates

Pinterest template preview

Pinterest isn’t just a social community — it’s additionally a visible search engine and productiveness software. For companies, it offers a novel alternative to succeed in new audiences and develop consciousness to your manufacturers and merchandise.

Get the free Pin templates now

Bonus: Social media submit templates in Hootsuite

Operating low on concepts on what to submit? Head to your Hootsuite dashboard and use one of many 70+ simply customizable social submit templates to fill the gaps in your content material calendar.

The template library is on the market to all Hootsuite customers and options particular submit concepts, from viewers Q&As and product evaluations, all the best way to Y2K throwbacks, contests, and secret hack reveals.

Every template contains:

  • A pattern submit (full with a royalty-free picture and a steered caption) you could open in Composer to customise and schedule
  • A little bit of context on when you must use the template and what social targets it may possibly show you how to attain
  • An inventory of greatest practices for customizing the template to make it your individual

To make use of the templates, sign up to your Hootsuite account and comply with these steps:

  1. Head to the Inspirations part within the menu on the left aspect of the display screen.
  2. Decide a template you want. You may browse all templates or decide a class (Convert, Encourage, Educate, Entertain) from the menu. Click on in your choice to see extra particulars.

Content Ideas in Hootsuite Composer - customizable content templates

  1. Click on the Use this concept button. The submit will open as a draft in Composer.
  2. Customise your caption and add related hashtags.

Customizing a social media template

  1. Add your individual pictures. You can use the generic image included within the template, however your viewers may discover a customized picture extra participating.
  2. Publish the submit or schedule it for later.

Be taught extra about utilizing social media submit templates in Composer.

Love these social media templates? Save much more time on social media with Hootsuite. From a single dashboard you possibly can handle all of your accounts, schedule posts, have interaction your viewers, enhance efficiency, and extra. Strive it free in the present day.

Save Time Now

Do it higher with Hootsuite, the all-in-one social media software. Keep up to the mark, develop, and beat the competitors.



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