Do you wish to study the artwork of content material repurposing and enhance site visitors and conversions?
Nice content material can funnel extra site visitors to your web site, strengthen your model’s status, and encourage your web site’s guests to transform. The one downside?
Creating content material takes a ton of effort and time.
However what in case your greatest content material may be just right for you repeatedly with out you having to create one thing new? Properly, that’s content material repurposing.
So right this moment, we’re going to offer you 35 methods to repurpose your content material to save lots of you time, vitality, and cash.
First, although, let’s be sure that we’re all on the identical web page.
What Is Content material Repurposing?
Content material repurposing is the method of remodeling present content material into completely different codecs or updating it to serve a brand new function. This technique means that you can lengthen the lifespan of your content material, attain new audiences, and maximize the worth of your authentic funding in content material creation.
For instance, a weblog put up may be repurposed into an infographic, a podcast episode, a collection of social media posts, or a video.
Repurposing content material also can contain updating older content material with new info, insights, or views to make it related once more. This strategy helps you leverage your present content material property extra effectively and successfully.
Why Is Content material Repurposing Vital?
Content material repurposing is necessary for a number of causes:
- Attain New Audiences: Totally different individuals choose completely different content material codecs. You possibly can attain a broader viewers who won’t have engaged with the unique content material by repurposing content material into numerous codecs (e.g., movies, infographics, podcasts).
- Maximize ROI: Creating high-quality content material requires time, effort, and assets. Content material repurposing means that you can get extra worth out of your preliminary funding by utilizing the identical content material in a number of methods.
- Improve search engine optimisation: By repurposing content material and publishing it throughout completely different platforms, you’ll be able to create extra alternatives in your content material to be listed and ranked by search engines like google, enhancing your general search engine optimisation.
- Reinforce Message: Repetition is a key precept in advertising. Content material repurposing helps reinforce your message by presenting it in several codecs and contexts, making it extra more likely to stick in your viewers’s thoughts.
- Save Time and Assets: Creating new content material from scratch may be time-consuming. Repurposing present content material can save time and assets whereas nonetheless preserving your content material recent and fascinating.
- Keep Related: Updating and repurposing older content material can guarantee your info stays present and related to your viewers.
- Enhance Engagement: Totally different codecs can have interaction customers in several methods. Content material repurposing can enhance engagement by catering to numerous preferences and studying kinds.
General, content material repurposing is a strategic strategy to content material advertising that may assist you to obtain higher outcomes with much less effort.
Now that why try to be repurposing content material, let’s take a look at 35 other ways to make your outdated content material model new once more.
The next 35 suggestions are damaged down into 5 classes:
Be happy to make use of that desk of contents to leap to any part that pursuits you most.
Syndicate Your Posts
Content material syndication networks mean you can get your weblog posts in entrance of people who find themselves studying different associated content material.
All it’s important to do is pay a bit of cash (often on ppc foundation), and your posts will present up as “Really useful Studying” or “Associated Posts” on different blogs.
Right here’s an instance of a “Promoted Tales” part under a weblog put up on CNN:
Try the next 6 content material syndication networks that you should use for repurposing your content material:
1. Outbrain
Outbrain is a reasonably fashionable choice used on websites like CNN, BBC, and The Washington Publish. Plus, they boast serving to over 1 billion individuals uncover new content material, merchandise, and companies.
And who is aware of? Possibly sooner or later, when your weblog is large enough, you should use Outbrain from the writer’s aspect to earn a little bit of passive income.
2. Zemanta
Zemanta offers you management over the picture and title you wish to use in your native ads. Additionally they have an easy-to-use consumer dashboard to make managing your media ads a breeze.
3. Taboola
Taboola will get your weblog posts in entrance of an enormous viewers, so much like Outbrain. They work with numerous big-name firms, too. On the prime of that listing is USA In the present day, Enterprise Insider, and NBC.
4. Nativo by SimpleReach
Nativo determines which of your posts are most probably to be shared, after which promotes these. This sort of know-how can assist individuals tighten up their content material technique in the event that they’re new to utilizing native adverts.
5. Cision
Cision has a ton of communication methods for companies. However their multimedia content material distribution is ideal for getting extra publicity to nice content material that’s been sitting in your shelf.
6. ZergNet
ZergNet promotes your posts on related websites and is utilized by massive firms like AOL and MTV. They’ve over 1 billion article suggestions each day, so that you’re sure to get a number of publicity.
Plus, the extra site visitors your promotion builds, the extra free site visitors ZergNet sends your method.
Republish Your Posts
Many websites will mean you can republish your outdated weblog posts, getting them in entrance of a broader viewers.
To republish your outdated posts, join an account with one in every of these websites, copy and paste your article into their CMS, examine for formatting points, and hit publish.
Nervous about duplicate content material hurting your search engine optimisation efforts? Don’t be.
All of the websites listed under add canonical hyperlinks, so that you received’t be penalized for reposting there.
Listed below are some locations so that you can republish outdated weblog posts:
7. Medium
Medium means that you can republish your weblog posts and get them to a broader viewers. Organising an account is free and straightforward. You possibly can even join along with your Twitter, Fb, or Google account.
With over 60 million readers, Medium may be the proper place to repurpose older content material to get a brand new viewers.
8. Reddit
Reddit is a particularly well-known web site, providing user-generated information hyperlinks the place customers can vote to advertise tales to the entrance web page.
Going viral on Reddit can yield appreciable returns in constructing your site visitors and viewers. It may possibly additionally spotlight notably fashionable content material.
However watch out. Should you’re solely self-promoting on Reddit, your account will most likely get banned, and your put up deleted earlier than it’s ever seen.
It’s best to spend a couple of weeks interacting with boards that you just like and construct some credibility on the positioning. Then each week or so, drop one in every of your older posts in a thread to get it some recent consideration.
9. Development Hackers
GrowthHackers is a web site that means that you can promote content material associated to startup advertising. All it’s important to do to advertise your put up is to submit its URL.
Really useful Useful resource: Caught in a rut? Try our Final Information to Development Hacking for confirmed development hacking methods, examples, and instruments you should use to skyrocket your online business.
10. Hacker Information
Hacker Information is like Reddit for programmers and entrepreneurs. In case your content material is about pc science or entrepreneurship, will probably be an ideal match right here.
In contrast to Reddit, although, you don’t want to fret about build up credibility earlier than posting. You possibly can submit your URL and hope it will get some new consideration.
It is probably not the prettiest of web sites, however you’d be stunned how a lot site visitors you will get if an article will get voted to the highest.
11. BizSugar
BizSugar is for small enterprise information and suggestions. Republished posts are categorized into completely different subjects, resembling finance, know-how, startups, and advertising.
They’ve made numerous enhancements during the last couple of years, together with mastermind teams, on-line occasions, self-guided programs, and extra.
You possibly can repost snippets of content material you’ve already written in these public boards to construct your viewers with a extra focused group.
12. Social Media In the present day
Social Media right this moment means that you can both manually submit your content material. However you can too automate submission through your RSS feed. The editors choose the perfect content material to characteristic on their homepage.
In case your content material will get chosen on the entrance web page, you’ll be able to drive a great deal of site visitors to your older content material with out altering a factor.
14. Blokube
In case your content material is for different bloggers, Blokube is an ideal place to share it. It is a group constructed by bloggers particularly for bloggers, designed to be a mastermind group.
Customers share suggestions and methods for making blogs extra profitable. You possibly can put up your older content material on this group to get a targeted viewers.
And in case your content material isn’t about running a blog? Blokube remains to be a reasonably good useful resource to sharpen your running a blog expertise.
15. Enterprise 2 Group
Enterprise 2 Group is nice in case your content material falls beneath advertising, enterprise, finance, leisure, know-how, or information.
The web site is a bit of cramped and will use a net design makeover, but it surely’s nonetheless an superior place to get your older content material some publicity.
Use Snippets for Social Media Posts
A genius method to repurpose your content material is by taking a tiny snippet or a small excerpt of your weblog put up and turning that right into a social media put up.
The thought right here is to construct your model by including worth to your social media profiles, so linking to your weblog put up is non-compulsory.
However remember to embody a picture wherever potential to make your posts stand out.
16. Fb
You possibly can put up snippets of your written content material in related Fb teams in addition to in your Fb web page.
It may be onerous to provide you with new subjects each day. However, by utilizing content material you’ve already written, you’ll save your self hours of brainstorming put up concepts.
Right here’s an instance from a Fb put up by People of Sackville:
The complete put up is a quote from one in every of their blogs. However, it serves to have interaction their Fb readers as nicely.
You are able to do the identical with older content material. Choose a couple of of your greatest quotes or clips, and put them on Fb to construct your following.
And you may stretch your new social media posts even additional by embedding them in your web site utilizing a instrument like Smash Balloon.
With Smash Balloon’s Customized Fb Feed Professional, you’ll be able to simply embed a Fb feed wherever in your WordPress web site.
It is a nice method to preserve your web site robotically up to date with recent, easy-to-read content material. Plus, it will possibly assist you to enhance engagement and enhance your following.
Smash Balloon’s feeds are tremendous customizable; you’ll be able to select from completely different layouts, design the feed to match your model, present or conceal likes and feedback, and you’ll select precisely what content material you wish to show.
You may also embed Instagram, Twitter, and YouTube feeds in your web site utilizing Smash Balloon.
17. X (Previously Twitter)
Like Fb, you’ll be able to take small, highly effective phrases out of your text-based content material and put up them on social media. These quotes ought to attempt to get individuals enthusiastic about your article so as to drive a bit of recent site visitors their method.
Or you’ll be able to quote a bit of your outdated content material that you just’re repurposing a couple of years down the street. Right here’s a take a look at an instance from an eCommerce firm utilizing this technique:
Discover how they quote an outdated piece of content material to see if it stood the take a look at of time. Then they hyperlink to an up to date model of the article.
18. LinkedIn
Should you write about enterprise in any vogue, LinkedIn is the proper social media platform to create mini-posts. You possibly can take your outdated content material and write a a lot shorter model for LinkedIn.
One entrepreneur used this technique to take an extended piece of content material and break it down into bullet factors for a separate LinkedIn put up:
On the backside, he hyperlinks to the complete article, which is able to assist drive site visitors. However, this older piece of content material has develop into a stand-alone put up on LinkedIn.
Repurposing content material into LinkedIn posts can also be a great technique for constructing your skilled community. As your LinkedIn profile will get extra views, your connections can enhance, and extra doorways can open.
And since your utilizing your outdated content material to create these mini-posts, it ought to take you no time in any respect.
19. Pinterest
In case your site visitors comes from Pinterest, you’ll be able to take photos that you just’ve made for different content material and pin them to your board.
You may also hyperlink again to your authentic article, however don’t need to. A part of making a following means not at all times being self-promotional. Should you made a picture you’re happy with, you’ll be able to share it and develop your Pinterest group.
20. Quora
You probably have numerous text-based content material, like a weblog, you’ll be able to copy and paste small sections to answer related questions on Quora.
You’ll wish to change a little bit of the wording, however this could prevent tons of time re-writing solutions to subjects you’ve lined previously.
Right here’s a transparent instance of repurposed content material. The creator is responding to the query, “What’s one of the best ways to seek out and rent a freelancer?” The reply is lengthy, detailed, and comes immediately from one of many hyperlinks within the response.
As you’ll be able to see, the response was prolonged. In truth, the above picture is barely 25% of the complete reply. However the put up solely took a couple of minutes to create as a result of it was counting on one other piece of content material.
This technique will even assist you to construct your credibility on Quora and your on-line profile extra consideration. Then, you should use your status to advertise new content material sooner or later.
Use a Totally different Medium to Create a Lead Magnet
A method of repurposing your content material is to show it into one other sort of content material altogether.
After you have a recent piece of content material in its new format, you’ll be able to flip it right into a lead magnet to assist develop your e mail listing. You possibly can even use OptinMonster to ship your lead magnet!
It is a highly effective content material technique as a result of it’s as efficient as it’s straightforward. You have already got all of the analysis, materials, and content material constructed. Yout simply want a brand new outlet for the knowledge.
With a couple of tweaks, you will get a whole lot, if not hundreds, of recent subscribers in your e mail advertising technique.
Not nice with creating visible designs? Don’t fear. Listed below are 51 free visible content material creation instruments that will help you out.
And now, try these 11 several types of content material that may assist you to convey new life into older materials.
21. Infographics
Take the details out of your weblog put up and use an infographic maker like Piktochart or Venngage to create the graphic.
You may also use Canva at no cost. Canva is nice for infographics should you’re new to creating visuals. It has a great deal of free photos you should use and useful design tips to maintain issues trying skilled.
Infographics are an unimaginable type of content material and make for an incredible lead magnet. Right here’s an instance of an incredible infographic by Tremendous Software program:
You don’t must get practically as inventive as Tremendous Software program. A easy infographic may be made in beneath half-hour if in case you have some fundamental design expertise, and the content material completed.
22. Movies
Movies are one of the fashionable types of content material. And it doesn’t appear like that may change any time quickly.
Since writing a script is without doubt one of the most tedious components once you create a video, you’ll be able to depend on the content material you’ve already written.
OptinMonster will make supplemental movies for our blogs and put up them our YouTube channel:
However, after all, to maintain issues recent, we additionally add authentic movies as nicely.
You are able to do the identical by repurposing content material to take a few of the load off of your video advertising technique.
23. Emails
We right here at OptinMonster suppose that e mail advertising is palms down one of the best ways to develop your online business. However what meaning?
You must write nice emails.
You need to use outdated content material to format and revamp your automated e mail collection or a publication. That is particularly good for repurposing advertising content material, as individuals in your e mail listing are hotter leads.
Want a bit of assist with e mail advertising? Right here’s our newbie’s information to make you an e mail advertising professional.
24. Downloadable PDF
You possibly can take a bit of text-based content material and switch it right into a PDF. It is a implausible lead magnet and makes for an incredible worth proposition along with your web site’s site visitors:
Hand over an e mail deal with and get a free downloadable PDF.
You might additionally create a downloadable guidelines to accompany a bit of content material. These are simpler to make than infographics however nonetheless make for high-quality content material.
OptinMonster does this occasionally on our personal weblog for checklists and templates:
You possibly can take your PDF doc and embed it into your text-based content material to get extra downloads.
25. Slide Deck
Create a slide deck out of your weblog posts or movies and add it to SlideShare.
This is a superb platform for instructing and studying via slide decks. Should you run on-line programs or coaching packages, it may also be good for getting new, learners out of older content material.
26. Podcast
It looks as if these days, everybody and their mom has a podcast. So the true query is:
Why don’t you?
Use older materials like blogs and ebooks to create podcast episodes. Then document them and add your podcast to your web site.
Podcasts are good, too, as a result of you’ll be able to add hyperlinks within the present notes. Meaning you’ll be able to redirect listeners to promotions, optin campaigns, touchdown pages, and extra!
Unsure the way you’d make a podcast? Here’s a step-by-step information on find out how to make a profitable podcast.
27. Webinar
Much like our final tip, you’ll be able to repurpose your content material to create a webinar. However not like a podcast, you solely must provide you with a 45-minute presentation (as an alternative of recent episodes every week).
And because you’re already sitting on unused content material, many of the onerous work is already accomplished!
The very best half? You need to use this repurposed content material as a method to enhance gross sales.
That’s proper, by doing a webinar the suitable method, you’ll be able to promote just about something. Try this text on find out how to design a webinar that sells.
28. On-line Course
Take your greatest weblog posts on a particular subject, flip them into course supplies, and add them to websites like Udemy:
Or, should you use WordPress and are searching for an LMS plugin to launch a webinar or on-line course, try our prime picks! Within the meantime, listed here are our prime 3 decisions:
With instruments like these and a few outdated content material able to be revamped, your on-line course can add tons of worth to your area of interest. And it could make you a little bit of income within the course of.
29. Stay Streaming
Take a few of your content material, make a tough define, and soar onto a dwell streaming service.
You possibly can dwell stream on social media platforms like Fb and Reddit should you don’t wish to pay. Or, you’ll be able to add a dwell stream characteristic to your WordPress web site.
It might take some time to construct up an viewers, however be affected person.
When you do, you’ll have a brand new sort of content material that depends closely on belongings you’ve already created. And as you get extra snug in entrance of the digicam, you’ll open up new doorways for gross sales methods.
30. Book
Despite the fact that the phrase “eBook” has the phrase “E book” in it, don’t be intimidated. Most ebooks are glorified weblog posts, hovering round 2,000–3,000 phrases.
So with that in thoughts, you’ll be able to at all times flip older weblog posts into an book. They sound tremendous skilled, make an incredible lead magnet, and received’t eat up an excessive amount of of your time.
It’s the final word advertising trifecta.
Make sure to learn this put up on find out how to keep away from the 26 most typical errors when writing your first book.
31. Bodily E book
Okay, so full disclosure: this content material repurposing tip could take a bit of extra work.
However it’s value it. We promise.
You probably have a group of outdated weblog posts simply sitting there, gathering mud, why not create a bodily ebook to promote or give away?
Even should you’ve by no means considered your self as an creator of books, there’s no cause why you’ll be able to’t be. You possibly can both acquire, collect, and format the content material your self or rent a freelancer to undergo your outdated content material and do it for you.
Then, you should use a service like Lulu to show your weblog posts right into a bodily ebook.
Greater than some other sort of content material, a hardcopy ebook offers you some instantaneous credibility in your area. And if in case you have many of the materials already written within the type of outdated blogs, why wouldn’t you need a ebook in your identify?
Publish Spin-Offs
The final method to repurpose your outdated content material is to make use of them as beginning factors for different posts. We name that creating spin-offs.
In the identical method {that a} TV present would possibly make a spin-off beginning with a personality from an older present (like Frasier from Cheers), you can also make your individual content material spin-offs.
Listed below are 4 other ways you are able to do that.
32. Publish an Replace
If there’s any new info so as to add to present content material, you’ll be able to publish a brand new put up with a “refreshed” model. It is a widespread observe on this planet of content material creation.
In truth, we do that so much for our weblog:
It’s necessary to replace older content material as a result of not the whole lot stays related all the time. You possibly can have a weblog put up or video content material the place 80% remains to be good, however 20% is outdated.
When individuals devour the content material, although, all they’ll keep in mind is the 20% that you just forgot to replace.
So benefit from a greatest observe try to be doing anyway and use it to repurpose older content material.
33. Write a Case Examine
Case Research are a persuasive piece of content material that helps get you extra prospects. They’re like lengthy, thorough, and simpler testimonials.
And making them is straightforward.
Take a broad subject from an older article or video and discover a particular instance that illustrates your level.
Spotlight that instance in a brand new weblog put up as a case examine and hyperlink it to your outdated put up for extra context.
Case research not solely enhance your site visitors, however they offer you a substantial enhance in conversions as nicely.
Right here’s an instance of a case examine that we did on how Medstar Media used our software program to enhance conversions by 500%.
We’ve collected all of our case research collectively into one massive “Case Research” class:
34. Write an Professional Roundup
In the case of content repurposing, writing an professional roundup is low hanging fruit.
Take some subject out of your outdated article and ask a bunch of specialists to reply a quick query about it.
Then publish all of their solutions as a brand new put up and hyperlink to your older content material for context.
Not solely does this offer you one thing model new to launch and use to develop your e mail listing, but it surely additionally helps you community with specialists in your area.
You might not get a 100% response fee whereas constructing your professional roundup, however you’ll discover that most individuals are blissful to share what they know with you.
35. Write a Visitor Publish
Take the details of one in every of your earlier articles and use that as inspiration for a visitor put up. Some blogs will even mean you can republish your outdated article, as-is.
However make sure that they add a canonical hyperlink to your authentic put up, so that you don’t get penalized for duplicate content material. Most web site house owners who permit visitor posting are already acquainted with how to do that.
Visitor posts are nice as a result of they’re a win-win within the content material advertising world:
Your host will get recent content material whilst you get to steal a few of their site visitors ethically.
Plus, should you’re utilizing older posts to create your visitor piece, then you have already got many of the work accomplished. At that time, it’s a matter of reformatting and doing a little gentle edits.
When you’re visitor posting, be sure that to keep away from these 6 visitor running a blog errors.
Keep in mind, your status is on the road. Should you make these errors simply as soon as, it’s possible you’ll be turned down for future visitor posting alternatives.
And there you’ve it.
35 superior concepts for content material repurposing. However now, we wish to know what’s labored nicely for you. Do you’ve any methods for repurposing outdated content material?
The Objective of Content material Repurposing
If we requested entrepreneurs why they repurpose content material, we’d get the identical response 9 out of 10 occasions:
To drive extra natural site visitors to our web site.
Whereas that is technically true, extra site visitors shouldn’t be the final word aim. What you actually need is extra paying prospects in your services or products.
Visitors is solely a method to that finish.
We convey this up since you ought to have a method for changing the site visitors that comes from content material repurposing into new purchasers. One of the simplest ways to try this?
Rising your e mail listing with a conversion optimization equipment like OptinMonster:
With OptinMonster, you’ll be able to arrange optin campaigns to seize emails from incoming site visitors. That method, your content material repurposing will do greater than convey readers to your web site. It would put them into your advertising funnels to transform informal guests into lifelong prospects.
OptinMonster is the proper method to showcase the content material that wows guests, with dynamic web site parts like floating header bars, exit-intent popups, slide-in scroll containers, and extra.
Get began with OptinMonster right this moment!
Hiya, I am your information to the lead era universe. With a knack for search engine optimisation and a mastery of content material advertising, I am on a mission to coach you on how-to generate lead and monetize your net site visitors.
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