It’s no secret that rising a enterprise on Instagram has its pitfalls (and its perks).
However there may be a whole lot of complicated and conflicting data on the market about utilizing the platform to assist bolster gross sales.
Publish day-after-day!
Use 5 hashtags!
Use influencers!
Do extra Reels!
No, publish extra pictures as a substitute!
The checklist goes on and on.
And it may be exhausting! 😮💨
However it doesn’t should be.
Quite than resisting the urge to throw your pc (or cellphone) out the window every time somebody casually mentions, “Why don’t you employ Instagram to develop your enterprise?” – such as you hadn’t considered it earlier than! – there are methods to show low-ROI posts into money-making machines. 🤑
The key?
Instagram DM Automation by Manychat.
Firstly, why use Instagram?
Let’s begin with the details.
In case you’re feeling jaded about Instagram, it’s nonetheless an vital channel for enterprise.
Instagram has greater than 2 billion month-to-month lively customers with Meta referring to the platform as “the favourite vacation spot for customers to attach with manufacturers”.
And it’s simple to see why…
In keeping with Instagram’s personal knowledge, 90% of individuals observe a minimum of one enterprise on the platform, and 70% of buyers look to Instagram for his or her subsequent buy.
And regardless of TikTok interesting to Gen Z, Instagram remains to be a winner for 18-to-34-year-olds, who make up 60% of the platform’s person base.
Now we now have the stats, let’s have a look at how Instagram DM Automation can elevate your current advertising efforts.
The highest use circumstances for utilizing Instagram
Our Company Companions and Educators use Instagram DM Automation in a wide range of intelligent methods, together with:
- Giveaways and competitions
- In-person and digital occasion registrations
- 5-day challenges
- Coupon codes or reductions
- Lead magnet or templates
- Thriller presents
- Influencer advertising
- FAQs
- Product galleries
- Lead technology and qualification
- Plus many extra!
There are additionally a number of methods to develop your subscribers utilizing Manychat, together with instruments like:
- Instagram key phrases
- Instagram feedback
- Instagram Story point out reply
- Instagram Dwell feedback
- Adverts that Click on to Instagram Direct
DM hyperlink (For instance: ig.me/m/your_username)
So, regardless of when you’re a newly minted startup, or a down-in-the-trenches enterprise veteran, listed below are 4 methods you’ll be able to leverage Instagram DM Automation to develop your enterprise.
1. Begin small – leverage engagement
No matter your follower rely, the best approach to begin is by leveraging viewers engagement, like feedback, Story replies and DMs, utilizing Instagram DM Automation to reply FAQs and ship a reduction code to leads that can assist you hit these gross sales targets. 🎯
🚀 Your purpose:
Reply FAQs, and ship product galleries, coupon codes, or digital freebies within the DMs, to assist drive extra gross sales.
🚀 Your technique:
For this, you’ll be able to make the most of Manychat instruments, together with Instagram key phrases, Instagram feedback, Instagram Story reply, and Instagram Dwell feedback.
Arrange your Instagram feedback, Story reply, and key phrases to set off when your viewers varieties a sure phrase.
You can begin with a query in your Story.
For instance, when you run a clothes retailer, you’ll be able to ask, “Do you discover it tough to search out sweaters that maintain you heat within the snow?” Then share some photos or a video of your sweaters, together with some textual content that summarizes their advantages.
Add a single call-to-action on the finish, reminiscent of, “Reply with the phrase SWEATER for 10% off your first buy.”
When prospects reply with SWEATER, your automation delivers the low cost code immediately.
Plus, when you’re already chatting within the DMs, it’s simpler for potential prospects to lift a query or objection about your product. You’re much more more likely to make a sale while you reply buyer inquiries instantly.
(It’s also possible to automate your FAQs, so prospects immediately obtain a response. This stops them from trying out your rivals whereas they look ahead to a handbook response.)
To your feed posts, you may make your CTA the identical, and use Instagram feedback to ship the coupon code within the DMs.
2. Received some momentum? Run adverts that click on to Instagram
In keeping with Instagram knowledge, 50% of customers change into extra thinking about a model after they see an advert for it on Instagram.
So, let’s entice extra of your audience. Top-of-the-line methods to do that is by working adverts that click on to Instagram.
These look the identical as a daily newsfeed or Story advert, however as a substitute of clicking by means of to a touchdown web page, it’ll ship a message on to your lead’s DMs.
By creating a customized Instagram DM expertise, you’ll be able to enhance gross sales with probably decrease advert prices in comparison with different channels.
⚠️ Keep in mind: your advert ought to have a Story-size and feed-size graphic.
🚀 Your purpose:
Use adverts that click on to Instagram to succeed in extra potential prospects by providing your viewers one thing they’ll’t reside with out.
This may very well be a free five-day problem, a lead magnet, a reduction code, a thriller present, a free-plus-shipping provide, or webinar registration.
🚀 Your technique:
Select what your freebie will likely be, and arrange your flows inside Manychat.
Subsequent, head over to your Fb Enterprise account to start out establishing your adverts.
⚠️ For step-by-step directions on how one can arrange your adverts, take a look at our in-depth Instagram adverts video tutorial right here.
3. Buddy your automation up with influencers
In keeping with a survey by Influencer Advertising Hub, the influencer advertising business is ready to develop to roughly $21.1 billion in 2023.
Actually, greater than 83% of survey respondents nonetheless consider influencer advertising to be an efficient type of advertising.
🚀 Your purpose:
Accomplice with an influencer that reaches your audience.
For instance, when you’re a pet-food model, search for doggy influencers.
Strive working with nano- and micro-influencers (accounts with 1,000 to 10,000 followers, and 10,000 to 100,000 followers, respectively), to maintain prices low.
🚀 Your technique:
For this technique, you’ll must configure your story point out reply, and key phrase set off.
To drive site visitors to your model’s Instagram DMs, the influencer will create a video or publish about your product, with a proposal like a reduction code, thriller present, or free pattern.
The influencer shares the content material on their newsfeed and story, and tells their followers to share the content material, and point out your model username (e.g. @superdogtreats).
The influencer can even inform their followers a few secret key phrase you’ve created only for them, to allow them to get the particular provide (e.g. treats1).
When the influencer’s followers share the content material mentioning your model username, they mechanically obtain a DM out of your Instagram account.
Within the circulate, you’ll additionally ask for the key key phrase, and as soon as the lead provides the key phrase, you automation reveals the small print of your provide.
⚠️ Professional tip: Be certain the influencer agrees so that you can use their content material on your model adverts!
4. Go viral! Run a giveaway – however ditch the “like, remark, share” immediate 🔥
Internet hosting an Instagram giveaway is a brilliant approach to generate focused leads, acquire new followers, and create optimistic sentiment on your model.
In spite of everything, who doesn’t love a freebie?
🚀 Your purpose:
Construct a buyer profile accumulating first-party knowledge, enhance gross sales, and leverage current viewers engagement.
🚀 Your technique:
Take a leaf out of 4 Causes’ playbook for a viral Instagram giveaway technique leveraging Instagram DM Automation by Manychat.
Shying away from the drab “like, remark, tag” Instagram giveaways, 4 Causes ran a product bundle giveaway to their current viewers and used Instagram adverts to succeed in extra superb consumers.
Their Manychat flows collected buyer data, together with electronic mail addresses and cellphone numbers, and incentivized sharing for extra probabilities to win.
To do that, 4 Causes tapped into gamification.
They assigned every entrant a novel referral ID and supplied entry to a leaderboard to trace their progress. Hiya gamification! 👋
To enhance members’ probabilities of successful, they had been requested to carry out the next actions:
- Reacting to a specific publish
- Following the model on Instagram
- Tagging three associates
- Finishing this sentence within the feedback: “My favourite scent of a shampoo is : _”
- Mentioning the model of their Instagram Story
- Sharing the competition giveaway publish with their associates, utilizing their distinctive Referral ID
Following the giveaway entry, members would obtain the 4 Causes Amazon promotion message to spice up gross sales of their new product line.
⚠️ Don’t overlook: Play by the principles! Take a look at Instagram’s Promotion Pointers for internet hosting a giveaway. For additional particulars, we’ve damaged down the principles on this article right here.
Last ideas
Implementing any one in every of these 4 methods on Instagram, and pairing them with the ability of Instagram Automation, will help your Instagram DMs run on autopilot, and generate extra income.
For extra sensible methods to make use of Instagram Automation, we’ve handpicked these case research only for you:
And when you’re able to dive proper in and study the fundamentals of Instagram Automation, take a look at our free Instagram Automation video course.
The contents of this weblog had been independently ready and are for informational functions solely. The opinions expressed are these of the creator and don’t essentially mirror the views of ManyChat or every other occasion. Particular person outcomes could fluctuate.
