Possibly you’ve been tremendous busy. Possibly you’ve simply had a little bit of author’s block currently. Regardless of the case, you want content material, however you simply don’t have the time or vitality to create one thing from scratch.
Excellent news: Chances are you’ll have already got an enormous quantity of content material you may already use, with a little bit of inventive repurposing. Right here’s easy methods to determine these sources and switch them into one thing new that your audiences will love.
- Flip video into phrases
Have a implausible video of your CEO talking at a city corridor or occasion? Transcribe it your self, or use an automatic transcription service like Otter.ai, and also you’ll wind up with a top level view for a thought management piece or an intranet publish. This can be achieved with buyer or worker testimonials. Phrases are phrases, in any case, and it’s easy sufficient to translate them from one format into the following — do this trick with podcasts, too.
Equally, you may flip one other written piece right into a video. Hop in entrance of a digital camera and description a previous article, recap a previous occasion or ask an worker to inform a narrative.
- Flip the format
The identical idea can work even when we’re transferring from one written kind to a different.
Say you might have an exquisite conventional article that’s carried out effectively for you previously. That data remains to be good, and also you might be able to resurface it to a wholly new viewers with a number of little tweaks. Attempt turning that basic article right into a listicle (like this one!). Or an infographic. Or a LinkedIn publish.
Now, do bear in mind: For those who depend on search engine optimisation for visitors, you’ll wish to make certain it isn’t an actual duplicate. Add some new data, change a number of issues round, re-word a number of objects. Google desires authentic content material. Nevertheless, for those who’re largely engaged on an intranet, electronic mail marketing campaign or different medium that doesn’t want search, there’s much less stress to completely overhaul.
- Do a content material roundup
At all times a basic for the end-of-the-year doldrums, you will discover your hottest content material from the final month/yr/all time and repurpose it right into a best hits bundle. Pop on an intro explaining what you’re doing, add your hyperlinks and a fast description of every, add a little bit kicker and also you’re achieved. Folks like the concept they’re getting the perfect of one thing, that somebody has gone to the work of curating for high quality in order that they don’t should.
- Carry again content material wholesale
Even easier than a roundup is, there are occasions when it’s OK to republish content material again in its entirety. You’ll see this method on PR Each day the week between Christmas and New 12 months’s as we convey again our hottest content material of the yr, one for every day. We’ll add a tag within the headline and a topper in every article making it clear that it is a “better of” article, not new content material.
This could be a easy technique to not overtax your self at a time when your places of work are closed (joyful holidays!), whereas nonetheless offering data topeople who’re nonetheless working and would possibly need some high quality content material as they set themselves up for fulfillment in 2023.
Whichever method you employ, simply do not forget that most content material is just not single use. With a little bit of creativity and transparency, you can provide outdated new life.
Allison Carter is government editor of PR Each day. Observe her on Twitter or LinkedIn.
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