Ever assume you’d click on on a HubSpot article about rebranding announcement e-mail examples, solely to be met by a pro-wrestling anecdote? Properly, batten down the hatches, reader, as a result of we’re heading again to pre-World Wrestling Leisure (WWE) in three, two, one.
Sparked by a long-running authorized dispute with one other well-known WWF (the World Wildlife Fund), the World Wrestling Federation (WWF) lastly relinquished its identify in 2002.
The sports activities leisure big went out swinging, launching the now iconic “Get The F Out” advertising marketing campaign earlier than formally altering its identify, emblem, and web site to WWE.
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The WWF was already a widely known firm and, regardless of a rebrand by power of hand, remained famend after the very fact.
Lengthy story quick? Whether or not you’re keen on or hate the promotion — heck, whether or not you’re keen on or hate professional wrestling — the WWE managed to take litigation lemons and switch ‘em into advertising lemonade.
Sadly, I don’t have that rebranding e-mail announcement at hand (did the WWE even ship one?!). However I do have a ton extra unimaginable examples to light up and encourage you.
40 of the Finest Rebranding E mail Examples
Seize your beverage of selection and get comfortable as a result of it’s time to dig into 40 of the most effective rebranding e-mail examples on your viewing pleasure. Let’s get into it.
1. Featured
In July 2023, Terkel rebranded to Featured — and with the brand new identify got here a brand new emblem and web site.
I spoke with Featured Founder and CEO Brett Farmiloe in regards to the change.
Based on Farmiloe, “‘Featured’ extra clearly states what we do: get consultants featured in unimaginable media shops and supply function high quality content material to our publishing companions.”
Brett explains that for the reason that rebrand, greater than double the variety of publishers (now 1,000+) ask questions on Featured. There are additionally over double the variety of consultants answering questions on the platform (now ~30,000 consultants).
A part of the success was arguably right down to Featured’s easy and direct rebranding announcement e-mail. It supplied a transparent clarification of the adjustments — together with why the corporate made them and the way they impacted customers.
However maybe most significantly, Featured gave present customers clear steering about what they wanted to do subsequent (login to their account by way of Featured.com.)
What I like: Brett and the Featured staff made a daring but fastidiously thought-about transfer with the identify change. In Farmiloe’s phrases, “This was a giant choice for a seed stage, venture-backed startup to make 18 months into our firm historical past.” I like that this rebrand paid off and that the rebranding announcement was clear and well-considered.
2. Smart
Early in 2023, I opened an interesting-looking e-mail from cash switch useful resource Smart.
Actual discuss: I clicked “open” as a result of I used to be skimming emails on cellular and assumed it was a fee affirmation. To be honest to Smart, the confusion was on account of my haphazard skimming (and wishful considering!) somewhat than Smart’s messaging. As a result of that messaging, my pal, was masterful.
Anywho, the crux of the e-mail was that Smart had a brand new look, switching up the colour scheme from blue to “clear, daring, inexperienced.” Except for the colour scheme, the corporate had gone all out with the rebrand, sporting a brand new emblem and totally different typography.
People aren’t all the time the largest followers of change (myself included!), so having such a stark new look may’ve been unnerving for Smart’s consumer base.
Nonetheless. the rebranding e-mail announcement centered its clients because the inspiration for the adjustments. The masterful messaging additionally made it clear that the service remained the identical regardless of a daring new look.
What I like: I beloved how Smart put its clients comfy with clear messaging about its service, which remained the identical. I additionally dug how every part in regards to the rebrand was linked to the corporate’s values, imaginative and prescient, and, most significantly, its clients.
3. Centraal Beheer PPI
Shout out to Hristina Stefanova, head of operations at Goose‘n’Moose, for forwarding me this subsequent decide and a few context in regards to the rebrand.
“The 2 emails come from the time I used to be nonetheless residing within the Netherlands and subsequently making pension contributions to a Dutch pension fund,” says Hristina.
Hristina explains that the ABN Amro staff opted for its present model id when asserting the takeover and switch to Centraal Beheer. However, this announcement e-mail was one of many final (if not the final) occasions the corporate communicated below that model id.
The above e-mail screenshot is Centraal Beheer PPI’s newest look, with essentially the most noticeable distinction being the identify change, emblem, and shade scheme.
What I like: I recognize the best way Centraal Beheer PPI introduced the identify change to its clients earlier than emailing the brand new branding.
Relating to something like cash or pensions, you actually need to ensure you put your clients’ minds comfy throughout any transitions. So, I think about this staggered strategy would’ve made the adjustments much less jarring for present clients.
4. 123FormBuilder
123FormBuilder began in 2008 as an everyday contact type device.
The unique identify was 123ContactForm, and its tagline was “As simple as 1-2-3” for constructing contact varieties. As years handed, customers more and more adopted the device for extra than simply contact varieties (e.g., occasion registration varieties, order varieties, surveys).
The corporate wished to replicate this evolution within the identify, so 123ContactForm turned 123FormBuilder.
In its rebrand e-mail announcement, the corporate up to date clients in regards to the identify and emblem change. However 123FormBuilder additionally clued them into the context behind the adjustments.
Like Smart, 123FormBuilder’s messaging reassured its clients that regardless of rebranding, the corporate nonetheless had the identical mission. A mission intently linked to doing the most effective for its clients.
What I like: I like that 123FormBuilder concurrently introduced the rebrand and its new product launch.
With a topic line like “We have now an essential announcement to make,” extra individuals seemingly opened the e-mail. And by additionally together with the brand new product launch, 123FormBuilder capitalized on these further eyeballs.
5. Resting Enterprise Face
Our subsequent instance is from tax skilled and enterprise guide Michael Eckstein. Eckstein is the mastermind behind Resting Enterprise Face, a weekly e-newsletter about small enterprise finance and technique.
For context, Eckstein’s follow web site initially began as ecksteintaxservices.com after which turned ecksteinadvisory.com.
The latter is the place the e-newsletter began and what ultimately led to the restingbusinessface.com rebrand.
When altering up any side of your small business and explaining the adjustments to your clients, readability is essential. And the e-mail Michael despatched out asserting the adjustments was impeccably clear.
Readability apart, the content material of the e-mail stayed true to the loveably sassy tone of the weekly e-newsletter, which made for an attractive learn. You may as well inform how a lot Michael genuinely cares in regards to the members on his e-mail checklist.
An instance of this empathy is how he reminds readers about updating their preferences and thanks them for studying on the backside.
What I like: I like that Michael has made the directions crystal clear — together with an in depth breakdown of learn how to permit the brand new e-mail handle to be listed.
One other fascinating side of this rebranding e-mail is that Michael gave his readers the heads-up earlier than the adjustments occurred. That’s a good suggestion as a result of it provides the e-mail essentially the most likelihood of touchdown in the appropriate place. (Moderately than, say, touchdown within the promotions tab or spam.)
I additionally assume the “What did you consider at the moment’s difficulty?” part on the finish is intelligent as a result of it reveals he welcomes (and subsequently values) his readers’ suggestions. When your emails make individuals really feel valued, they’re extra more likely to resonate.
6. Candour
Candour is a digital company providing search engine optimization, PPC, and digital advertising companies. In 2018, the corporate rebranded from ApplinSkinner to Candour. With the rebrand got here an organization identify, emblem, and net handle change.
The e-mail frontloads essential info, diving straight into essentially the most important change (transitioning from ApplinSkinner to Candour.) That is adopted by the dictionary definition of candour: “The standard of being open and trustworthy; frankness.”
I believe that is such a inventive method of introducing the brand new identify’s which means and, in flip, the broader connotations of the rebrand. The e-mail then reinforces this by sharing the finer factors behind Candour’s choice to rebrand: Desirous to symbolize its “ethos of transparency and refreshing honesty.”
What I like: I like that this e-mail invitations readers and clients to come back alongside for the rebranding trip — making it a customer-centric collaborative journey. A technique Candour achieves that is by asserting the branding adjustments and instantly inviting buyer suggestions on its new web site.
7. Uscreen
Uscreen, the all-in-one video membership platform for creators, not too long ago rebranded. A part of its model refresh included a “vibrant makeover” of the corporate emblem. In direction of the tip of January 2024, the corporate despatched an e-mail revealing the change.
I believe the opening of this e-mail is intelligent. As a subscriber to Uscreen’s e-mail checklist, I like that the messaging makes me really feel like this emblem reveal is unique. It’s additionally cool how the e-mail hyperlinks the model adjustments to Uscreen’s new product updates and options. The e-mail then doubles down on this by letting readers know there are much more thrilling updates en route. Total, these touches make the e-mail extra partaking.
What I like: I like that the rebranding announcement e-mail opens with a query. I don’t learn about you, however I’m all the time extra more likely to interact with content material if somebody asks me a direct query. It makes me pay extra consideration and need to reply.
8. Shift
First issues first: I’d prefer to thank Matt Janaway, CEO of Advertising Labs, for sharing the subsequent three examples of rebranding announcement emails. (Pleo and Notion Calendar to observe!)
Now, let’s dive into Shift, a browser that integrates net apps. In December 2023, the Shift staff emailed present customers asserting the forthcoming rebrand. The “contemporary new look” included a brand new emblem and up to date shade scheme.
This rebrand announcement e-mail instance works as a result of it’s quick, candy, and to the purpose. The e-mail format additionally components in consumer expertise, with headings, bullets, and daring/italic textual content for a greater studying expertise. Briefly, even for those who simply scanned this e-mail, you’d know what’s altering and what meaning for you.
What I like: I believe it’s efficient how the e-mail doesn’t simply inform customers what modified and why. But in addition the place they’d see the adjustments when utilizing the product or interacting with the Shift model.
9. Pleo
In 2020, Pleo, a enterprise spending answer, rebranded with a brand new emblem, shade scheme, and up to date fonts. Pleo initiated the adjustments to have a good time “the values that we already know join with clients such as you: belief, transparency, and empowering your individuals.”
Pleo’s subsequent rebranding e-mail announcement works as a result of it’s so darn visually pleasing. The colour palette is gorgeous, and the headings assist with readability.
Why is that essential? As a result of when an e-mail’s aesthetically pleasing, it’s not simply simpler to learn, however individuals are extra more likely to need to learn it all over.
What I like: Design delight apart, the inventive topic line “Out with (most of) the previous, in with the brand new Pleo” hooks you in with out being overly sensationalized or clickbaity. Briefly, it lets readers know precisely what to anticipate from the e-mail and does so in a enjoyable method.
10. Notion Calendar
On the time of writing, the mud has barely settled on Notion’s announcement that Cron is now Notion Calendar: “A unified approach to handle all of the issues competing on your time.”
Though they acquired Cron in 2022, the calendar app’s last amalgamation into Notion may’ve felt barely abrasive for present customers.
So it was paramount that Notion Calendar’s rebranding announcement e-mail a) put present Cron customers comfy, and b) gave them every part they wanted to know to proceed to make use of the product with as little friction as attainable throughout the transition.
In my humble opinion, the announcement did an important job of tackling each a) and b). The e-mail clearly defined the explanation for the change and what customers ought to anticipate from Notion Calendar proper now. Portray a imaginative and prescient for the long run — a imaginative and prescient customers may get enthusiastic about — was the ultimate icing on the cake.
What I like: I believe the side of the e-mail I appreciated essentially the most was how Raphael signed off on the finish with some refined subsequent steps outlined for readers — i.e., keep in contact via the brand new e-mail channel and keep tuned to Raphael’s X account.
11. Meetanshi
In 2021, Meetanshi, a platform offering Magento extensions, companies, and options for ecommerce companies, introduced its rebranding with a totally new look.
The corporate was approaching 4 profitable years in enterprise and acknowledged how its staff, core values, and choices had advanced. The rebranding was the enterprise’s effort to match and have a good time what “Meetanshi” had turn into.
With a daring background shade, sharp copy, and easy-to-read font, Meetanshi’s rebranding e-mail announcement packs a punch. However of all these parts, I believe the copy works particularly effectively. It’s direct, but conversational and simple to digest, making the e-mail a straightforward, partaking learn.
What I like: I like that peachy background shade. It makes a daring assertion, however it doesn’t overpower the copy, which stays legible.
12. BILL
Again in 2022, monetary operations platform Invoice.com modified its identify to BILL and started “modernizing the appear and feel” of the model. The intention behind the model refresh was to “create a extra partaking expertise.”
In the meantime, the identify change was impressed by how the corporate is referred to colloquially by its clients.
Though the screenshot doesn’t present it, the topic line was “Spring has sprung — and so has BILL’s new look.” Of all the topic strains I’ve seen whereas crafting this text, I’ve to say that’s certainly one of my favorites. It’s a unusual method of claiming, “Hey, we’ve a brand new look.”
The e-mail additionally suits the rebrand’s intention of making a extra fashionable really feel — particularly the graphic design parts. (The hand holding a cell phone and the dotted thrives give the aesthetic some fashionable power.)
What I like: It must be the colour palette, design thrives, and topic line for me. All of those parts mixed make an impactful rebranding announcement e-mail.
13. LOOP
Subsequent up is LOOP. LOOP gives honest and equitable automotive insurance coverage to clients primarily based on how and the place they drive. At its core, the corporate is on a mission to supply a fairer different to what at present exists within the “damaged” automotive insurance coverage business.
LOOP can also be a B-Corp dedicated to giving again to native communities. These noble objectives feed into the model’s “Drive Good” tagline.
When LOOP introduced the rebrand, they stated, “We’re going to begin trying somewhat totally different. But it surely’s good totally different.”
Utilizing and underlining the phrase “good” harks again to the corporate mission and tagline. However the phrasing additionally reassures clients that whereas the corporate has rebranded, LOOP will stay true to its core mission and values.
What I like: I like that the LOOP rebrand was impressed by its mission and values. And I actually love that the founders defined the intention behind the rebrand so thoughtfully of their rebranding announcement e-mail.
14. Rocketseed
Rocketseed is a number one B2B SaaS firm providing enterprise e-mail signature administration to a world buyer base. I spoke to Rocketseed’s World Advertising Director Jennifer Bassett about rebranding.
“In September 2023, following in-depth analysis and a strategic evaluation, we ‘refreshed’ the Rocketseed model to replicate the power of our platform to present clients ‘one-to-one e-mail advertising at scale,’” says Bassett.
A part of the model refresh included updating numerous features of the corporate’s model id and communications whereas holding Rocketseed’s identify recognition and belief.
Based on Bassett, Rocketseed despatched a mailer to the corporate database asserting the model refresh. However, additionally they applied a extra sustained e-mail strategy, sending out “impactful, interactive banners asserting the model refresh.”
These banners have been “utilized on the high of each enterprise e-mail that our employees despatched to clients, prospects, and companions for the next month.”
By clicking the banner’s call-to-action (CTA), recipients may learn an in depth clarification of Rocketseed’s model refresh, its core model values, the visible updates they might anticipate to see, and the importance of the brand new tagline “one-to-one e-mail advertising at scale.”
What I like: I like that Rocketseed took an iterative strategy to its rebranding announcement emails by sending an explainer and following up with a rebrand announcement banner on the high of all e-mail communications.
15. Endota
Endota is a purpose-led model that develops COSMOS natural licensed and results-based skincare. Endota Founder Melanie Gleeson began the firm in 2000 to “give again and encourage individuals to attach with themselves, the atmosphere, and others.”
Each the rebrand and the rebranding e-mail announcement mirrored Gleeson’s continued imaginative and prescient. You want look no additional than the e-mail’s topic line, “A brand new search for Endota to proceed to nourish and nurture you,” to see that in motion.
The e-mail structure, with a human picture to attract the reader in and loads of white area for readability, additionally works. This creates a relaxing vibe that displays the nourishing ingredient of Endota’s merchandise.
When it comes to the content material, there’s not numerous writing, however what they do have counts. Like LOOP, the model hyperlinks all of the adjustments to its authentic mission. Then, it reaffirms that it’s nonetheless dedicated to that imaginative and prescient.
What I like: I believe the affirmation on the finish of the e-mail is such a pleasant contact. It showcases Endota’s deal with serving to clients mindfully embrace well-being rituals. If the model does this on all e-mail communications, it helps retain some continuity whereas subtly aligning the rebrand as a power for good.
16. Butter
Butter is a web-based device that helps you put together, run, and recap collaborative classes. Within the e-mail instance under, Butter introduced “A contemporary new look” and a few up to date product options. The rebrand adjustments included a brand new icon set, shade profile, and font.
First, I like that “Oh, yoooouhoooo!” opener. It’s in contrast to anything I’ve seen in different rebrand announcement emails. It simply brings such a way of levity to the e-mail.
Then it’s adopted up by a pleasant “We hope you’ve had an important weekend…” Proper out of the gate, this e-mail content material energized and excited me. In consequence, it’s clear to me that they’ve labored arduous to ascertain a powerful model tone of voice.
What I like: I like the topic line: “Butter updates: A crisp new look (+ numerous clean new stuff) ✨.” It instantly places readers within the image. Aaand, I’m additionally a sucker for an emoji — I believe they make e-mail topic strains extra enjoyable and, thus, extra interesting. (A little bit extra “clickable,” if you’ll.)
17. Anchor (Now Spotify for Podcasters)
So, the all-in-one podcast platform Anchor has been rebranded once more for the reason that under e-mail instance. For context, Spotify now owns Anchor, and the product goes by Spotify for Podcasters. Buuut, we’re not speaking about that rebrand. So let’s r-r-r-rewind again to the rebranding e-mail asserting Anchor’s “new look.”
The topic e-mail line “Introducing our new look” does what it says on the tin. But when I’m trustworthy, it’s somewhat bland. That stated, the tagline inside the e-mail physique copy is scrumptious. “Anchor’s subsequent wave” is a refined nod to the rebrand, the corporate’s identify, and the character of the product.
The e-mail explains the adjustments (a brand new emblem and “splashes of shade”) and hyperlinks the rebrand again to the product. Anchor explains that that is “our type of self-expression,” and the corporate hopes it is going to encourage customers to talk to their “coronary heart’s content material.”
What I like: I like that Anchor makes the rebrand extra about its customers than the corporate. They do that early by saying they’ve labored arduous on the rebrand earlier than bringing it again to how excited they’re to share it with “you.” I additionally actually like that the messaging hyperlinks again to the corporate identify and product through the use of phrases like “wave,” “splashes,” and “self-expression.”
18. Coca-Cola
Now, onto Coca-Cola, the carbonated delicate drink big that wants no introduction (however it simply low-key bought one anyway.)
This instance differs barely from most on this checklist as a result of it includes rebranding a single product from a wider model. That’s against altering a single model ingredient that will get utilized throughout services or products.
Like Anchor, the topic line “Weight loss program Coke Will get a New Look” is fairly fundamental. That stated, the structure and presentation of Coke’s rebranding announcement e-mail is simply so pleasing to behold.
There’s a pleasant stability between imagery, copy, and white area, which makes it really feel PRO-fess-ional. The structure additionally makes it simpler to soak up all the knowledge as a result of not one of the parts are combating with one another on your consideration.
One other important side of this e-mail is how the corporate reassures clients that the look is altering, not the precise system. There’s additionally some glorious trust-building social proof within the e-mail’s headline: “America’s No.1 Promoting Zero-Calorie Beverage.”
What I like: I like that Coca-Cola doesn’t simply announce Weight loss program Coke’s “up to date look” but in addition takes the chance to introduce 4 new Weight loss program Coke flavors.
19. Hawaiian Airways
Hawaiian Airways, a.okay.a “Hawaii’s largest and longest-serving airline,” unveiled its new look in 2017. The model refresh included an up to date emblem “that honors Pualani and the Hawaiian hospitality she represents.”
Hawaiian Airways hoped to “retain the essence of our model and transfer ahead with a bolder, more true expression of our distinctive id.”
The airline’s rebrand intention shone via in its e-mail announcement, particularly with phrasing like “Honoring the previous. Trying to the long run.” I believe the topic line “A brand new look. The identical genuine Hawaiian expertise” additionally communicates the rebrand’s intent.
What I like: I like how respectful this rebranding announcement e-mail instance is.
By respectful, I imply Hawaiian Airways is honoring custom, heritage, and its imaginative and prescient, all whereas placing its clients on the coronary heart of what they do. They point out “heat,” “hospitality,” and “custom,” and I’m undecided about you, however I really feel all of that by studying this e-mail.
20. Sttark
Subsequent, we’ve Sttark, a customized packaging firm primarily based in Greenville, South Carolina.
Over its 17 years in enterprise, Sttark expanded its choices past customized product labels to incorporate folding cartons and graphic design companies for packaging.
In consequence, in 2022, the corporate eliminated the phrase “label” from its identify and went via a rebrand, switching from Frontier Label to Sttark.
I spoke with Anissa, who’s a part of Sttark’s advertising staff. Based on Anissa, the 2022 rebrand was additionally across the time Sttark started experimenting with e-mail advertising as an organization.
“We had by no means performed constant e-mail advertising campaigns earlier than going via our rebrand. We used Klaviyo to ship a simple e-mail to our present clients outlining our firm identify change and our motive for doing so,” says Anissa. The results of Sttark’s rebranding announcement e-mail was “A 54% Open Price and a 5.6% Click on Price.”
What I like: I like that, in Anissa’s phrases, Stark wished to ship “a simple e-mail.” In my humble opinion, it was exactly that: simple and clear, and it respectfully conveyed the rebrand.
21. Pelago
Pelago (previously Stop Genius) is a digital clinic for substance use administration. The clinic rebranded in 2023 with a “new identify, look, and really feel” meant to take away the stigma surrounding substance use.
The topic line of the rebranding announcement e-mail, “Introducing Pelago (previously Stop Genius),” will get straight to essentially the most obvious side of the rebrand: The identify change. With one thing as huge as a reputation change, it’s most likely higher to stay to the KISS (Preserve it easy, silly) precept. So, factors scored there.
I do have to handle the elephant within the room, although — a shocking opening paragraph … used twice. The factor is, it’s such a forgivable “mistake” as a result of the mission of the rebrand (“to handle stigma”) isn’t simply clearly said, however it’s a phenomenal perfect to aspire to. So possibly that does bear repeating?
What I like: I just like the simplicity and magnificence of this e-mail. It communicates the rebrand’s why, what, and the way whereas remaining true to Pelago’s “substance use care, that works” firm ethos.
22. Wellfound
The startup job search platform rebranded from AngelList Expertise to Wellfound within the latter a part of 2022. A necessity to differentiate two companies below the AngelList umbrella sparked the brand new identify and rebrand.
Every firm had grown to serve totally different buyer bases. So by holding AngelList Enterprise the identical, whereas transitioning AngelList Expertise to Wellfound, they might set up distance between the manufacturers.
Like Pelago, Wellfound was asserting a reputation change. Additionally, like Pelago, Wellfound’s e-mail topic line retains it clear somewhat than intelligent.
“AngelList Expertise is now Wellfound” immediately will get right down to enterprise, informing present clients in regards to the identify change. However the pleasant “It’s good to satisfy you” follow-up takes it from being all enterprise to a personable alternate.
What I like: The rebrand displays Wellfound’s elevated understanding of its target market. The rebranding e-mail announcement takes that premise and runs with it to the end line. (See: “Nobody is aware of change higher than the startup group,” for instance of Wellfound talking on to its target market in a method that resonates.)
23. Weglot
Weglot is a no-code web site translation answer that enables customers to launch a multilingual web site. In 2023, the platform revealed a brand new model id to “higher convey who we’re as an organization.”
The intention was to replicate on the skin all the expansion Weglot skilled as a staff, in addition to the evolution of its product since launching in 2016.
This rebranding announcement e-mail had me at “💅.” (Did I point out I’m a sucker for a well-placed emoji in an e-mail setting?)
Private preferences apart, the e-mail instantly grabs the reader’s consideration with a query–and–reply format. The remainder of the content material is simply as must-read, with clear, partaking messaging and loads of white area to let all of it breathe.
What I like: I like that Weglot isn’t afraid to share messaging with character. “You already know you need to test it out, go go go!” is an ideal instance of a enjoyable CTA that drives clients to take a desired motion. I additionally love that Weglot ends the rebranding announcement e-mail by including worth (i.e., previewing tasty morsels like “GA4 suggestions for world manufacturers”) to its viewers.
24. Irresistible Me
Irresistible Me is a New York-based magnificence firm established in 2013.
When the corporate rebranded, it was a complete transformation encompassing each side of its model id. Irresistible Me up to date its emblem, redesigned the web site, and revamped its product packaging.
Now, that’s a complete lot of change to get down on paper. And I believe this rebranding announcement e-mail instance captures the essence of the rebrand journey effectively.
The icons are additionally a pleasant contact. They assist to spotlight the model adjustments whereas the daring squares of shade maintain the eyes shifting in the appropriate path. By the “proper path,” I imply the place the essential info is all through the e-mail.
What I like: You may’t inform from the screenshot, however the star icons above “what’s new” and “what’s the identical” aren’t static; they’re animated. It’s a refined animation, however it attracts the attention and provides character to the e-mail.
25. Stark
Stark is a SaaS platform providing a collection of built-in accessibility instruments to over 30,000 corporations.
In October 2020, the firm introduced “$1.5M in funding, billing accounts, and a contemporary re-brand.” By the rebrand particularly, Stark hoped to “Change the best way individuals world wide perceive, see, and learn about accessibility” and “change the best way the business spotlights incapacity.”
I like that Stark will get proper into the center of its rebrand mission with the highest picture within the rebranding announcement e-mail.
By doing this, Stark doesn’t simply inform us however reveals us its objectives to “clarify that accessible design is gorgeous, and disabled doesn’t imply unable.” The “Learn Extra on our weblog” CTA button additionally gives the choice to learn extra in regards to the rebrand.
What I like: Except for the beautiful picture, I like that Stark has bundled a number of bulletins into one e-mail. It reveals that the model doesn’t need to spam e-mail subscribers. Taking the time to thank everybody who has supported Stark is one other good contact that humanizes this rebranding announcement e-mail instance.
26. Typedream
Typedream Hyperlinks is a no-code link-in-bio builder.
Earlier than it was Typedream Hyperlinks, the link-in-bio builder glided by Dumplink. Typedream initiated the rebrand so the link-in-bio builder may turn into “a seamless half” of its all-in-one bundle for creators.
Typedream’s rebranding e-mail is easy however efficient. It explains the why behind the rebrand and introduces the device’s improved UI.
I believe it’s cool how Typedream takes the chance to share a sneak peek of the device’s new options, too. Not solely does this showcase the product, however the product preview photos break up the textual content.
What I like: I like that Typedream clearly explains what readers can do subsequent and pairs this with the social sharing CTA buttons. The candy sign-off additionally brings the announcement again to what issues — the client’s inventive journey.
27. Motherboard
Motherboard is an worker advantages platform that was known as roHealth.
The corporate modified its identify to replicate the broader quantity of firm advantages on provide and the very fact it was now a “complete advantages administration platform.”
Positive, the e-mail lacks bells and whistles. However I believe that’s my favourite factor in regards to the announcement. It has a particular target market in thoughts, “Employers,” and speaks on to them clearly and straightforwardly.
Though there aren’t any photos to interrupt up the textual content, the white background, bolded subheadings, and font enhance readability.
What I like: I like that the e-mail clearly explains the adjustments, why they’re taking place, and the way they may impression this buyer phase.
28. Withings
Withings is a well being and health model that gives health-based units and a health-tracking app known as Withings Well being Mate. When the model up to date the app, it additionally gave the app icon a contemporary look.
Withings’ rebrand announcement e-mail took the chance to handle each the product updates and the emblem refresh. The e-mail defined how these adjustments mirrored the corporate mission and linked that again to how its firm mission relates on to serving to its app customers attain their health objectives.
What I like: I like the user-centric nature of this sentence: “Every of those new options has introduced us nearer to our intention: to offer you all the assistance that you must attain your well being objectives, no matter they could be.”
It’s an important instance of centering clients inside your messaging. When the rubber hits the highway, messaging tends to resonate higher when it’s extra about them (your clients) and fewer about you.
29. A2X
A2X, an ecommerce accounting software program that serves companies and accountants, up to date its branding, switching from utilizing illustrated photos to extra human ones. The picture under is an instance of a pre-rebrand e-mail. As you may see, the graphics used are illustrations somewhat than photographs of precise people.
The picture under is post-rebrand. The illustrated imagery within the first e-mail is high-quality {and professional}. However I really feel like including an precise human makes the second e-mail extra partaking. I’d additionally say the post-rebrand e-mail makes me naturally belief the corporate extra as a result of it feels genuine.
What I like: I believe the power to construct belief between client and firm is maybe the largest takeaway right here, particularly given:
“A client’s degree of belief in an organization drives revenue-generating behaviors such because the probability to buy once more, choice for a corporation over rivals, trial of unrelated merchandise, and propensity to share private knowledge” (Forrester).
So, if you wish to construct belief (and drive revenue-generating behaviors), strive utilizing photographs of actual individuals in your emails. I personally don’t assume the photographs even have to be overly “polished.”
You would use a screenshot from an organization Zoom assembly somewhat than skilled headshots, for instance. A very powerful factor is that the individuals look actual and genuinely relatable.
30. Zight
Zight (previously often called CloudApp) is an all-in-one display screen recorder. CloudApp switched to Zight in April 2023, saying: “The brand new identify and model id align with our mission to create a happier and extra productive office for all.”
In my view, this rebranding announcement e-mail instance works as a result of Zight has framed it via the client’s lens. You may see the corporate has prioritized informing and reassuring present clients in regards to the adjustments.
To see this strategy in motion, have a look at how Zight takes the time to clarify the adjustments initially of the e-mail. Then, the model closes with a P.S. part that empathizes with the consumer (i.e., “We all know identify adjustments could be an adjustment”).
What I like: It’s a refined contact, however I like the best way Zight has bolded the knowledge that may seemingly be most pertinent to present customers. This makes it simpler for readers to scan the e-mail and shortly see reassuring info like their software login and pricing remaining the identical.
31. Vidico
Vidico is a video manufacturing company for tech corporations.
The corporate’s 2022 rebranding “was pushed by buyer suggestions, which emphasised the necessity for a inventive companion who actually understands their product,” says Vidico Advertising Supervisor Laura Chaves.
The rebrand included a revamped portfolio, a contemporary web site, a brand new emblem, and up to date visible parts.
Vidico’s rebranding e-mail announcement provides a brief recap of what’s modified and why, plus how this impacts clients. There’s additionally a pleasant stability between the visible and written parts. The strategy labored. Based on Laura, the e-mail achieved a 33% open price and a 4% click on price.
What I like: I actually just like the clear “Discover the brand new Vidico” CTA button. I additionally like that the e-mail features a quick and candy overview of the rebrand, with the choice to “Head to our weblog” for individuals who wish to be taught extra.
32. Summit
Summit is a lead-scoring engine for advertising machines.
After over a yr in growth, Summit introduced it was “open for normal entry with a refreshed model.” New use circumstances for gross sales, advertising, and product groups impressed its new positioning and web site.
Summit’s rebranding e-mail opens with an intriguing topic line, “Huge information at Summit ⚡️” that includes the thunderbolt emoji (which is similar to its emblem).
So, proper out of the gate, Summit introduced a change and integrated the model id into the topic line. There’s additionally combine of images, headings, and bolded textual content to create that e-mail must-have — readability.
What I like: I appreciated using well-placed outbound hyperlinks that defined and highlighted the brand new product use circumstances. I additionally like that Summit has taken the time to reply two customer-focused questions on 1) how the product has modified and a pair of) if there’s nonetheless a free model.
33. Hunter
Hunter is an all-in-one e-mail outreach platform. Previously named E mail Hunter, the corporate was rebranded circa 2016 with a brand new identify, emblem, and web site. The rebrand was impressed by how Hunter had expanded its service.
Hunter’s rebranding announcement e-mail begins by taking a minute to have a good time what’s been an unimaginable yr. Then, the corporate introduces the “main rebrand,” explaining what has modified concerning its model.
However what I believe steals the present on this e-mail is the paragraph explaining that nothing has modified for Hunter’s buyer base.
What I like: I like that Hunter went with this topic line: “E mail Hunter turns into… Hunter!” I prefer it as a result of it does the job of asserting the rebrand whereas avoiding the format of “New Look, Similar [Insert Brand].” Don’t get me flawed, that format additionally explains the e-mail is a few rebrand, however it’s fairly predictable. I additionally love that Hunter takes the time to thank clients for his or her help on the finish of the e-mail.
34. Castos
Castos is a podcast internet hosting platform geared toward rising manufacturers.
The corporate walked the stroll of its area of interest by discussing the rebrand on its weekly podcast. The podcast went behind the scenes, sharing the why, what, and the way of the brand new web site, emblem, and shade scheme.
Though the rebrand deep-dive got here by way of podcast, Castos labored the rebrand announcement into its weekly Podcast Roundup e-mail. The e-mail incorporates parts of the brand new model id, together with the brand new shade scheme.
It additionally takes the chance to share a 50% off deal and coupon code for its integration companion, MemberSpace, as a part of the announcement. In case you have a suggestion that provides worth to your buyer base, why not share it with them?
What I like: I like each the clear CTAs, together with the CTA for the coupon. That stated, the daring purple CTA button for “Take heed to the Episode” is very eye-catching. I don’t learn about you, however the energy of purple compels me…
35. ConvertKit
Properly-known creator advertising platform ConvertKit made the daring transfer to rename in 2018. Though the change from ConvertKit to Seva was short-lived, the rebranding announcement e-mail is an fascinating instance.
The e-mail begins by brazenly acknowledging the rename “appears fully loopy.”
From then on, it’s arduous to look away as a result of the power of the e-mail appears frenzied, however darn, is it genuine.
There’s additionally a superb use of a media embed (the video of Nathan Barry’s keynote speech at Craft + Commerce) to interrupt up the textual content.
What I like: I like that the e-mail ends with “In case you have questions, simply hit reply!” In a panorama of emails that say, “That is an automatic e-mail, don’t reply” (or thereabouts), this strategy provides a private contact.
36. Netlify
Netlify is a contemporary net growth platform for enterprises that rebranded in March 2023. The Netlify rebrand centered round a brand new emblem, which was “an thrilling first step towards a complete new visible id.”
Netlify’s rebranding announcement featured the principle occasion (the brand new emblem) on the high of the e-mail, with a side-by-side have a look at previous versus new. This can be a visually thrilling approach to present the adjustments in motion whereas incorporating the brand new model id into e-mail communications.
The copy is simply as thrilling to learn, opening with: “A spark of inspiration from over 3M builders. A brand new emblem for Netlify.” This killer line is adopted by a transparent clarification of why (and when) the emblem change is going on, plus a strong CTA on the finish.
What I like: I like the whole really feel of this e-mail. It looks like Netlify is legitimately excited in regards to the new emblem, and that power shines via the copy and visuals.
37. Dig Insights
Dig Insights is a Market Analysis and Client Insights firm that rebranded in 2022.
The intention was to maneuver from a standard analysis firm to a extra fashionable, tech-first one. As such, the corporate despatched out a rebranding announcement e-mail explaining the adjustments.
To me, this e-mail works as a result of it has the corporate’s target market in thoughts. For context, Dig Insights’ purchasers are in advertising, so that they’ll most likely be extra curious in regards to the “why” behind the rebrand (which Dig clearly explains.)
The e-mail ends with a number of phrases from the corporate’s CEO discussing the brand new visible path, adopted by a bit devoted to “What subsequent?” I believe entrepreneurs can even recognize these parts.
What I like: You may’t see it from the screenshot, however I like that Dig Insights’ e-mail announcement illustrated the rebrand with a GIF. Displaying the earlier than and after with visuals is a superb interactive contact that clarifies what has modified.
38. Hable
Hable is a change administration consultancy that helps individuals to work higher with know-how. Final yr (2023), Hable reached a degree the place the model wanted a refresh.
The model “hadn’t been up to date in a while and was now not reflective of who we have been as a company. We’d grown up rather a lot, and we wanted our model to develop up with us,” says Hable’s Communications Supervisor Rosie Burrows-Corridor.
As a result of it was a “main rebrand,” Hable wished to ship out a rebrand announcement e-mail to all contacts speaking the “new period for the group.”
I believe they achieved what they got down to do. The e-mail takes the time to clarify the model adjustments and why they occurred.
Hable shares some background details about how they rebranded, too. However what provides it the additional particular contact is that Hable hyperlinks the adjustments again to its clients.
What I like: I actually like the general vibe of the e-mail. It feels well-considered and genuinely honest, particularly when Hable describes its values. The structure can also be efficient, with a pleasant combination of images, textual content, shade, and white area that retains the e-mail visually fascinating.
39. Engyne
Engyne is a full-fledged search engine optimization platform for B2B SaaS startups.
Previously launchman.com, the corporate supplied a programmatic search engine optimization device that was extra centered on the internet online affiliate marketing area. Engyne rebranded final yr in keeping with product development and adjustments.
The rebrand announcement e-mail works as a result of it explains the product evolution and the way this has knowledgeable the model refresh. It additionally does a three-step breakdown of what this implies for present customers.
What I like: I like that this rebrand announcement comes immediately from the founders and that they’re encouraging individuals to answer to the e-mail with questions. Reassuring customers that Engyne shall be “responding to each” e-mail response is one other personalized effect.
40. EmailToolTester
EmailToolTester helps small-to-medium-sized companies examine newsletters, CRMs, and advertising automation instruments. In 2023, the corporate rebranded and despatched out a rebranding announcement e-mail.
“We saved it quite simple and didn’t even point out the rebranding in our topic line,” says EmailToolTester Founder Robert Brandl. “The reason being that when a small enterprise rebrands, it’s enormous information for that enterprise. However usually, others don’t care an excessive amount of about it. That’s why we built-in it with our different content material.”
The simplicity of this rebranding e-mail announcement speaks to me essentially the most. It additionally focuses on including worth to the reader somewhat than centering the model refresh.
EmailToolTester achieves this by sharing tricks to enhance e-mail engagement, with solely a refined nod to the rebrand on the high of the e-mail.
What I like: We may argue whether or not clients do or “don’t care an excessive amount of” about firm rebrands. I like to listen to about firm rebrands. However possibly you don’t. On the finish of the day, it’s subjective.
That stated, including the model announcement inside a broader e-mail has labored for EmailToolTester. That’s maybe as a result of they adopted an strategy that felt true to the model and one they believed in.
Saying Your Rebrand
We’ve checked out how 40 different corporations introduced their rebrands by way of e-mail, and hopefully, you’re feeling impressed. However now it’s time so that you can share your rebranding announcement e-mail your method.
Offering the messaging is evident, essentially the most essential ingredient for achievement is taking an strategy you consider in. Let’s break this down.
You will get the messaging clear by explaining the what/why of your rebrand and clearly speaking how any model adjustments could or could not impression clients. If it is smart (say, clients have to activate a brand new account), you’ll additionally need to cowl what they should do subsequent.
However how do you observe a rebrand announcement strategy that you simply consider in? Easy. (Properly, form of. Every little thing appears easy on paper, proper?) Ask your self in case your rebranding announcement e-mail resonates together with your model, values, and, maybe most significantly, your clients.
