Fb is the hottest social community on the planet. Its customers are on the platform to attach with buddies, watch movies, and share snippets of their very own lives.
The channel can also be an ideal platform for companies, as many customers report utilizing it to work together with the manufacturers they get pleasure from. The truth is, in a HubSpot ballot, 51% of respondents reported primarily utilizing Fb for product analysis.
Given this, it’s important to know use the platform to fulfill your online business wants. This put up will clarify why companies ought to put up on Fb and share an expansive listing of Fb put up concepts that you should utilize to work together along with your viewers and generate engagement.
Preserve studying, or bounce to the part you are in search of:
Why ought to companies put up on Fb?
The choice to put up on Fb ought to depend upon your online business’s particular person advertising objectives, however we’ll define some advantages under. Firstly, in Q4 of 2022, Fb reported nearly 2 billion every day energetic customers on the platform, which implies that segments of your viewers are doubtless already utilizing the community.
When your viewers discovers you’re on the platform, you’ll be able to work to develop a neighborhood of like-minded customers and deepen the connection they need to your model. Whenever you interact with them, you’ll study extra about their likes and pursuits, making it simpler so that you can create content material they’ll get pleasure from and work together with.
Additionally, sustaining a Fb profile is a good way to point out your viewers that you just’re energetic and in enterprise. As most customers use the platform to analysis merchandise, stumbling upon an inactive Fb profile could immediate them to convey their enterprise elsewhere.
Lastly, 200 million + companies are already utilizing the platform to fulfill their enterprise objectives, so it’s best to be a part of them.
How typically do you have to put up on Fb?
A current HubSpot experiment discovered that, general, companies ought to purpose to put up on Fb two to 5 occasions per week.
Whereas that is merely a median, it’s okay to adapt your technique relying in your viewers insights and what appears to convey probably the most success on the platform. However the experiment did notice that posting greater than 5 occasions per week can considerably lower ROI.
All in all, spend time on the platform, study out of your viewers, and use your web page metrics to seek out out one of the best mixture for your online business.
What makes a enterprise Fb put up nice?
Provides your viewers one thing they want.
If you realize who your viewers is, the following step is determining what they want, and give it to them.
One method to determine this out is to take a look at your Fb analytics. Observe posts with probably the most and least engagement to see what sort of posts resonate along with your viewers. Subsequent, step again and have a look at your content material out of your clients’ perspective. This may enable you ask helpful questions and put up the proper Fb put up concepts on the proper time.
Shares a transparent message.
Each thought comes from someplace. And if you happen to’re the one developing with the concept, you realize the place it got here from. That offers you extra info than your viewers, and it makes it simple to assume you are posting a transparent message, even once you’re not.
To ensure your message is straightforward and direct, attempt the following tips:
- Create a fast define of what you wish to embody in your put up.
- After writing, step away for a few hours earlier than you edit your message.
- Outline or hyperlink to definitions of industry-specific phrases.
- Use writing instruments to edit and proofread your posts.
- Learn your put up out loud to your self to verify it is easy to know.
Has a character and standpoint.
B2B or B2C, skilled or informal, individuals are nonetheless individuals. When your viewers is scanning Fb, they’re people trying to join or remedy an issue. So, to seize your viewers, it is vital to point out them who you’re.
However who’re you? Are you being your self on Fb and is your character what helps to promote your model? Or are you a author who’s writing on behalf of a enterprise? First, perceive who your viewers desires to listen to from. Subsequent, look to your model to develop a voice that is constant and genuine.
After getting a writing voice that sings with model character, work out use that voice. Take into consideration one of the simplest ways so as to add to a thread about breaking enterprise information or announce an upcoming occasion. Resolve which emojis add or detract out of your textual content.
Whether or not you are commenting, posting, or including a tag, present your distinctive voice with each interplay.
Storytelling.
Tales are highly effective instruments. With just some sentences, you’ll be able to draw an viewers in, encourage them, and drive them to take motion.
And Fb is a wonderful platform for storytelling. You need to use photos and movies to inform your story, add captions to help your narrative, or join a narrative to particular clients or followers.
Whether or not you wish to share a difficult second or a humorous anecdote, storytelling can spark emotion and engagement.
In the event you’re undecided construction your story, this framework will help you get began.
Provides new or helpful info.
In case your Fb web page is all promotions on a regular basis your viewers could get within the behavior of solely checking your web page when they need your product.
As a substitute, Fb posts needs to be stuffed with useful insights that encourage your viewers. The extra time customers spend scanning your Fb posts, the extra doubtless they’re to grow to be loyal clients.
To begin, sustain with the newest information in your area of interest and {industry} and discover simple methods to maintain your followers updated. Work with thought leaders for one-of-a-kind insights. Join with followers to make user-generated content material.
Then, discover methods to attach the issues you are listening to in feedback and direct messages to the services and products you provide. This fashion, the helpful info you are providing helps your clients remedy these issues whereas supporting your online business objectives.
Provides customers some selection.
Whereas some companies select two or three Fb put up concepts and keep on with them, it’s finest to attempt a bit of little bit of all the pieces to maintain your Fb web page contemporary and attention-grabbing. If some put up sorts are too time-consuming to schedule constantly, attempt to create these posts in batches and house them out over time to shock and delight your followers.
HubSpot clients: You’ll be able to schedule and observe your Fb posts with HubSpot’s social media administration software program.
Grabs consideration visually.
Over 35% of Fb posts embody photos and 15% characteristic movies. Because of this greater than half of what is posted on Fb is visible.
So, do not simply take into consideration visible media as an additional to your put up. Make photos the star, and use photos that improve your model voice.
In the event you’re not a photographer or illustrator, that may sound like an enormous problem. However there are just a few suggestions that may assist anybody pull highly effective photos into each Fb put up.
In the event you’re new to pictures, these product photograph suggestions can even assist.
Beneath we’ll listing numerous Fb put up concepts for companies that you should utilize to generate engagement, drive site visitors, and increase conversions.
Fb Put up Concepts For Your Enterprise
1. Promote your web site.
Enterprise sorts this put up thought is finest for: Native Enterprise or Place, Firm Group or Establishment
Why it really works: An important first put up to make on Fb is selling your web site. Whenever you share a hyperlink on Fb, clients get a full-sized preview of what the hyperlink results in. In the event you’ve designed an eye catching web site, you could entice your customers to observe the hyperlink and go to your web site, which in flip drives site visitors and helps you change leads.
2. Inform a narrative.
Enterprise sorts this put up thought is finest for: Firm Group or Establishment, Model or Product
Why it really works: A sensible method to interact along with your viewers on Fb is to inform a narrative.
This story could be about your model, like an expertise that sparked your curiosity, or your model’s mission and the way you grew to become what you’re right now.
You’ll share a little bit of backstory along with your viewers, give them one thing to narrate to, and get them all for what you need to provide.
3. Share behind-the-scenes content material.
Enterprise sorts this put up thought is finest for: Model or Product, Native Enterprise or Place, Trigger or Neighborhood
Why it really works: Clients get pleasure from doing enterprise with you, but it surely’s additionally thrilling for them to see the way you do enterprise. Sharing behind-the-scenes content material on Fb permits them to know the day-to-day operations that generate the services or products they get pleasure from.
For instance, if you happen to’re a clothes firm, you would share a video that exhibits the way you make your merchandise. Or an area store might share progress on development, like within the picture above.
4. Ask your followers questions.
Enterprise sorts this put up thought is finest for: Firm Group or Establishment, Model or Product
Why it really works: A good way to generate engagement along with your Fb viewers is to ask them questions. If individuals reply, you’ll achieve beneficial perception into how they assume and really feel, and also you’ll even have the chance to reply to feedback and allow them to know you’re listening. Above is an instance of a question-type Fb put up from the Strand bookstore.
5. Put up tutorials and how-tos.
Enterprise sorts this put up thought is finest for: Model or Product, Artist, Band or Public Determine
Why it really works: Sharing how-tos and tutorials in your Fb web page is a good way to generate engagement along with your viewers, particularly if the content material is related to your online business choices. They’ll acknowledge and admire that you just’re keen to assist them succeed along with your product, and so they’ll proceed to return to your web page to hunt out comparable info sooner or later.
Such a put up permits for creativity, because it doesn’t essentially should be text-based. You’ll be able to create an informational video tutorial, infographic, or no matter finest meets your wants. Above is an instance of a how-to video tutorial put up on Fb.
6. Share industry-related information and content material.
Enterprise sorts this put up thought is finest for: Firm Group or Establishment
Why it really works: Your Fb viewers is following you on the platform as a result of they care about what you need to say. Given this, it’s protected to imagine that in addition they care about information related to your {industry}, so think about posting this kind of content material in your Fb web page.
The instance above is from Goodwin Recruiting, sharing insights from Harvard Enterprise Evaluation about profession transitions.
7. Share user-generated content material.
Enterprise sorts this put up thought is finest for: Native Enterprise or Place, Firm Group or Establishment, Model or Product
Why it really works: A good way to generate belief along with your viewers on Fb is to share user-generated content material (UGC). UGC is content material created by individuals who have used your services and products or have had some expertise with your online business.
UGC can also be a beneficial type of social proof, which basically implies that your viewers will belief your legitimacy as a result of different customers like what you need to provide. The truth is, in line with 2022 Statista analysis, 84% of customers usually tend to belief a model that includes UGC in its advertising.
This content material could be something from product opinions and testimonials to pictures that clients have shared utilizing your merchandise. The instance above is from Uoma Magnificence the place they’ve shared an image of a fan utilizing their product.
8. Put up movies.
Enterprise sorts this put up thought is finest for: Model or Product, Artist, Band or Public Determine, Leisure
Why it really works: Shoppers love movies, so sharing them on Fb is a good way to generate engagement and pleasure to your model, particularly in the event that they’re prime quality.
The video put up above is an instance from Bricks & Wooden, an attire model, of a video they’ve posted on the platform that includes their most up-to-date seasonal marketing campaign.
9. Put up weblog content material.
Enterprise sorts this put up thought is finest for: Firm Group or Establishment, Model or Product
Why it really works: Cross-posting content material out of your weblog is a good way to drive site visitors to your web site and expose your weblog content material to an viewers which may be unfamiliar with it. Within the instance above, SaaS product Userpilot shares content material from their weblog to Fb.
10. Use hashtags.
Enterprise sorts this put up thought is finest for: All enterprise sorts
Why it really works: Fb makes use of hashtags to arrange conversations about particular subjects multi functional stream. Use industry-related hashtags in your posts to affix in on conversations which might be already occurring on Fb. It’s also possible to use brand-specific hashtags to extend visibility and have interaction with audiences.
11. Put up about trending subjects.
Enterprise sorts this put up thought is finest for: Firm Group or Establishment, Model or Product, Trigger or Neighborhood
Why it really works: Like utilizing hashtags, posting about trending subjects provides you an in on the conversations individuals are already having. Individuals are additionally extra prone to speak about a present pattern within the second, which might drive engagement to your web page.
To take advantage of this tip, keep on high of related {industry} developments and normal web developments. Then, put up about subjects you assume your viewers desires to listen to about.
12. Share branded graphics.
Enterprise sorts this put up thought is finest for: rand or Product, Artist, Band or Public Determine
Why it really works: One of many fundamental objectives of promoting is to enhance consciousness and recognition of your model.
Given this, Fb is a good platform to share branded graphics. This technique exhibits your viewers who you’re and offers them the cues they should acknowledge your model and choose you out of the group.
13. Share product pictures.
Enterprise sorts this put up thought is finest for: All enterprise sorts
Why it really works: The common engagement charge on Fb is .07%. The common engagement charge for picture posts on Fb is 0.12%, so make the most of this and put up photos on the platform.
14. Put up infographics.
Enterprise sorts this put up thought is finest for: Firm Group or Establishment, Model or Product
Why it really works: Infographics are an ideal advertising software for educating clients and sharing related info.
Think about creating high-quality infographics and sharing them in your Fb web page. The instance above is an infographic created by Gusto about employment developments.
15. Host contests and giveaways.
Enterprise sorts this put up thought is finest for: Native Enterprise or Place, Model or Product
Why it really works: Internet hosting contests and giveaways is a good way to generate engagement and work together along with your viewers on Fb. The parameters of your contest can observe the identical construction as another contest you’d put up on social media, however this put up will help you create a Fb-specific giveaway.
16. Announce offers and provides.
Enterprise sorts this put up thought is finest for: Firm Group or Establishment, Model or Product, Native Enterprise or Place
Why it really works: Your Fb viewers could look a bit completely different out of your e-mail viewers or your Twitter viewers. So, it’s price asserting offers and provides on all of your social platforms to substantiate that everybody has the possibility to expertise them. Above is a Fb deal announcement from ClickUp, a challenge administration app.
17. Share content material from different social accounts.
Enterprise sorts this put up thought is finest for: All enterprise sorts
Why it really works: There’s nothing fallacious with recycling content material; in actual fact, it’s a beneficial observe. Repost tweets, TikTok movies, and even weblog posts, and share them on Fb. As completely different platforms have completely different person bases, you’re making certain that each one your segments can get pleasure from what you need to provide.
Above is an instance from the Cloud Paper Fb account of a cross-post from Instagram.
18. Put up Fb Lead Advertisements.
Enterprise sorts this put up thought is finest for: Native Enterprise or Place, Firm Group or Establishment, Model or Product
Why it really works: Fb Lead Advertisements permit customers to submit info right into a lead kind with out leaving the platform. This helps you accumulate the knowledge you could additional nurture your leads.
Since they aren’t promoted to depart the web page or navigate to a unique window, customers are additionally extra prone to full these, particularly since they will autofill with info already shared within the person’s Fb profile. Take a look at this put up with Fb advert suggestions to study extra.
19. Put up trending memes and make them relate to your online business.
Enterprise sorts this put up thought is finest for: Model or Product, Artist, Band or Public Determine, Leisure
Why it really works: One of many nice issues about social media is how simple it’s to go viral. Reap the benefits of trending memes, rework them to narrate to your online business, and share them in your Profile. Shoppers admire this type of content material, because it typically shows a humorousness, and it additionally exhibits them that you just actively observe on-line conversations.
20. Put up reductions and gross sales.
Enterprise sorts this put up thought is finest for: Firm Group or Establishment, Model or Product
Why it really works: Like asserting offers and provides, cross-posting reductions and gross sales on Fb is a good way to make it possible for all segments of your viewers are conscious of your online business choices. This helps you drive site visitors to your web site and enhance gross sales.
21. Companion with influencers.
Enterprise sorts this put up thought is finest for: Model or Product
Why it really works: 90% of entrepreneurs say that influencer advertising is efficient. Companion with influencers to advertise your online business, and share the content material on Fb for customers to see.
The instance above is a Fb put up from equipment vendor Stylish Geeks, the place they’ve partnered with a TikTok influencer.
22. Share your YouTube movies.
Enterprise sorts this put up thought is finest for: All enterprise sorts
Why it really works: As talked about earlier than, cross-posting content material out of your different channels is a good way to drive site visitors and generate engagement. So, share hyperlinks on Fb out of your YouTube movies.
23. Spotlight merchandise.
Enterprise sorts this put up thought is finest for: Native Enterprise or Place, Model or Product
Why it really works: Your clients could already concentrate on what you need to provide, however why not remind them? Think about making a Fb put up to focus on your product choices. The instance above is from the Linoto Linens Fb web page promoting luxurious bedding.
24. Announce new merchandise.
Enterprise sorts this put up thought is finest for: Model or Product, Firm Group or Establishment
Why it really works: In the same vein, Fb is a worthwhile platform for product bulletins. Above is an instance from Acid League, a meals model, asserting a brand new product equipment.
25. Share product opinions.
Enterprise sorts this put up thought is finest for: Model or Product
Why it really works: Product opinions are one other type of user-generated content material to put up that may generate social proof and set up your authority with clients.
You’ll be able to take screenshots of constructive opinions in your product pages, e-mail suggestions, or social media feedback. You possibly can even invite clients to create opinions particularly to your Fb web page.
26. Share open job positions.
Enterprise sorts this put up thought is finest for: Native Enterprise or Place, Firm Group or Establishment
Why it really works: Whereas Fb is nice for advertising, it will probably additionally enable you entice new expertise. Put up job openings in your Fb web page, and you could discover that engaged clients are additionally all for turning into workers. Above is an instance of a Fb job put up by World Fund for Ladies.
27. Host ‘Ask Me Something’ (AMA) periods.
Enterprise sorts this put up thought is finest for: Firm Group or Establishment, Artist, Band or Public Determine
Why it really works: Ask Me Something periods are a good way to have interaction along with your viewers. You’ll be able to create a put up round your required matter and let your viewers know that you just’ll reply their questions within the feedback and generate dialog.
28. Put up solutions to FAQ.
Enterprise sorts this put up thought is finest for: Native Enterprise or Place, Firm Group or Establishment
Why it really works: An important customer support tip is to observe proactive customer support, the place you get forward of buyer questions if you happen to discover that there are generally requested questions.
Think about creating Fb posts that reply these questions. This fashion clients can go to your profile and discover the solutions they’re in search of earlier than choosing up the telephone and calling a service rep.
29. Promote occasions.
Enterprise sorts this put up thought is finest for: Native Enterprise or Place, Firm Group or Establishment, Model or Product
Why it really works: Some individuals don’t examine their e-mail or keep energetic on each social channel they’ve. So, sharing occasions on Fb is one other manner to verify all segments of your viewers are conscious of them.
Above is an instance of an occasion announcement from Honeysuckle Biscuits and Bakery.
30. Stay-post occasions.
Enterprise sorts this put up thought is finest for: Firm Group or Establishment, Model or Product
Why it really works: Stay-posting isn’t only for large occasions.
Think about doing this on Fb to create extra alternatives for engagement with followers at your occasions. You’ll be round to reply their questions in real-time, participate in conversations, and encourage others to point out as much as your subsequent occasion.
Above is an instance from Partake Meals a couple of live-posting occasion with its CEO.
31. Create polls.
Enterprise sorts this put up thought is finest for: Firm Group or Establishment, Model or Product
Why it really works: Whereas there are now not Fb options to create polls on the newsfeed or timeline, you’ll be able to nonetheless add polls to:
- Fb Teams
- Tales
- Occasion pages
Fb polls are a method to achieve perception into your viewers and their preferences. Be taught extra about Fb polls for teams right here.
32. Share employee-generated content material.
Enterprise sorts this put up thought is finest for: Firm Group or Establishment, Model or Product, Trigger or Neighborhood
Why it really works: Simply as individuals wish to work to your firm, your followers could wish to find out about your organization’s workers. Worker-generated Fb enterprise posts can showcase firm tradition, tasks, and the expertise that helps run your online business. The instance above is from the pet provide firm Daisy by Shelby.
33. Put up in industry-relevant teams or pages.
Enterprise sorts this put up thought is finest for: Native Enterprise or Place, Firm Group or Establishment
Why it really works: Whereas a lot of the posts you make will likely be by yourself profile, it’s additionally price posting in Fb teams which might be related to your {industry}. You’ll achieve publicity to a brand new viewers, and, relying on what you put up, generate new leads.
34. Share a call-to-action (CTA).
Enterprise sorts this put up thought is finest for: Native Enterprise or Place, Firm Group or Establishment, Model or Product
Why it really works: Sharing a call-to-action (CTA) in your Fb profile will help you accumulate info on new leads, and drive site visitors to your web site. CTAs can take many varieties. Many Fb put up CTAs will embody hyperlinks to blogs or product trials. However it’s also possible to add a CTA to encourage your followers to enroll in a e-newsletter or invite them to enroll in unique entry to a brand new product.
35. Recycle content material from common posts.
Enterprise sorts this put up thought is finest for: All enterprise sorts
Why it really works: One of many nice issues about social media is that it’s an ever-evolving panorama the place individuals are discovering new issues each day.
Think about recycling content material out of your hottest posts so newer followers and leads can study from and revel in that content material as properly. You could find your previous posts in your exercise log, then schedule your Fb put up for the time you need your repost to go dwell.
Test this put up out for extra content material recycling concepts.
36. Create a themed sequence.
Enterprise sorts this put up thought is finest for: Firm Group or Establishment, Model or Product, Trigger or Neighborhood
Why it really works: Making a themed sequence is a good way to drive engagement and interplay. In addition to connecting with new guests, it entices your guests to maintain coming again to learn new posts as they go dwell.
The content material in your themed sequence needs to be related to your online business. Instance concepts for a content material sequence embody:
- Sharing info on a brand new {industry} pattern
- Explaining how that pattern pertains to your online business
- Explaining how that pattern might have an effect on your viewers
Within the instance above, Cometeer’s Seed to Cup sequence goes into element in regards to the course of of constructing their star product.
37. Share content material from different {industry} leaders.
Enterprise sorts this put up thought is finest for: Firm Group or Establishment, Trigger or Neighborhood
Why it really works: Your viewers trusts you as a result of they consider you present them with one thing of worth.
Due to this, think about sharing content material from different {industry} leaders or companies that you just assume will profit your viewers and assist them succeed. The instance above is from the Everlaw Fb account sharing an industry-relevant article.
38. Share your online business values.
Enterprise sorts this put up thought is finest for: Model or Product
Why it really works: 63% of customers say that they purchase or advocate for manufacturers primarily based on their beliefs and values.
Intention to construct belief along with your viewers by sharing your model values on Fb and letting them know what you care about. The instance above is from pet provide firm Spot and Tango’s Fb web page. Its Fb posts talk take care of pets in any respect life levels.
39. Host a Fb Stay.
Enterprise sorts this put up thought is finest for: All enterprise sorts
Why it really works: Fb Stay is a local characteristic that lets you broadcast real-time video to your web page and newsfeed.
Stay video provides you the distinctive alternative to construct belief along with your viewers with interactive two-way conversations. Your viewers can ask questions within the feedback, and you’ll verbally reply utilizing their title and generate a well-recognized relationship.
Featured Useful resource: The Information to Fb Stay
40. Join with buyers.
Enterprise sorts this put up thought is finest for: Native Enterprise or Place, Model or Product
Why it really works: Fb is not only for clients. If you need an opportunity to drive curiosity and funding for a brand new model, Fb has a spread of options that may enable you draw consideration to your online business.
Share movies, photos, and tales as a method to drive investor engagement and achieve funding to your model.
41. Share content material out of your different Fb profiles.
Enterprise sorts this put up thought is finest for: Firm Group or Establishment
Why it really works: Some corporations have a number of Fb profiles that correspond to completely different segments of their enterprise. If that is you, share content material out of your different Fb profiles to your fundamental profile web page. This could make your viewers conscious of the various kinds of content material you need to provide.
The instance above is from Google’s fundamental profile web page sharing content material from the Google Small Enterprise profile web page.
Make Nice Content material for Your Fb Web page With These Put up Concepts
Utilizing the recommendations on this listing will enable you create a fascinating Fb enterprise web page. Every time your viewers visits they’re going to have an opportunity to study extra about what you need to provide and develop a relationship along with your model.
Editor’s notice: This put up was initially printed in April 2021 and has been up to date for comprehensiveness.
