Current video advertising statistics present that visible storytelling wins. Video is an more and more highly effective solution to talk your model story, clarify your worth proposition, and construct relationships together with your clients and prospects. I personally just like the storytelling, relatability, and brevity of video content material.
That will help you leverage video in your advertising, I’ve gathered new video advertising statistics from HubSpot and third-party research to focus on how entrepreneurs use video, its efficiency, and extra.
And if you happen to’re seeking to get began with your individual video advertising, say, yesterday, take a look at Clip Creator — our free AI-powered video maker.
Desk of Contents
Normal Video Advertising and marketing Statistics
1. 89% of companies use video advertising. (Wyzowl Video Advertising and marketing Statistics 2025)
2. 13.99% of entrepreneurs say they’ll make investments extra in video advertising channels in 2025. (HubSpot 2025 State of Advertising and marketing)
3. 93% of entrepreneurs take into account video an important a part of their general technique. (Wistia 2024 State of Video Report)
4. 37% of entrepreneurs say they haven‘t adopted video advertising as a result of they don’t know the place to start out. Different frequent causes embrace lack of time (26%), uncertainty about video advertising ROI (16%), perceived excessive prices (11%), problem convincing decision-makers (5%), and never seeing the necessity for video (5%). (Wyzowl Video Advertising and marketing Statistics 2025)
5. 65% of entrepreneurs who don’t use video advertising say they plan to start out in 2025. (Wyzowl Video Advertising and marketing Statistics 2025)
6. 18% of companies leverage AI instruments for his or her video content material manufacturing. (Wistia 2024 State of Video Report)
7. Auto-generating captions and transcripts is the highest AI use case (59%) for movies. (Wistia 2024 State of Video Report)
8. 254% extra companies captioned their movies in 2023 than in 2022. (Wistia 2024 State of Video Report)
9. Tech entrepreneurs create movies to clarify complicated merchandise (49%), enhance model consciousness (39%), branding (31%), generate leads (29%), launch a product/service (27%), enhance engagement (24%), and enhance conversion charges (17%) (VidCo 2024 State of Video Advertising and marketing Report)
10. 55% of entrepreneurs produce movies in-house, 14% outsource to distributors, and 31% use each. (Wyzowl Video Advertising and marketing Statistics 2025)
11. Firm web sites are the primary platform companies share their video (67%). Adopted by electronic mail (49%), LinkedIn (43%), YouTube (40%), Instagram (22%), Fb (19%), TikTok (7%), and X (4%). (Wistia 2024 State of Video Report)
12. Firm video advertising budgets vary from underneath $999 to over $20,000 month-to-month. (VidCo 2024 State of Video Advertising and marketing Report)
13. When requested which content material format they plan to take a position extra in for 2025, 17.13% of entrepreneurs selected short-form video, making it the best choice. 13.88% additionally mentioned they’ll spend money on stay streaming. (HubSpot 2025 State of Advertising and marketing)
14. 51% of entrepreneurs say they’ve used AI instruments for video creation or enhancing, whereas 49% haven’t. (Wyzowl Video Advertising and marketing Statistics 2025)
15. In 2024, 36% of entrepreneurs invested in video adverts, whereas 64% relied on natural attain. (Wyzowl Video Advertising and marketing Statistics 2025)
16. U.S. companies spent extra on digital video adverts ($85 billion) than on conventional TV adverts ($59 billion) (Statista)
17. When requested who makes movies to your firm, 62% mentioned people on the firm, 46% mentioned an in-house video producer or staff, 21% mentioned freelancers, and 16% mentioned a video manufacturing company. (Wistia 2024 State of Video Report)
Video Advertising and marketing Efficiency Stats
18. 93% of entrepreneurs report a robust ROI from video advertising. (Wyzowl Video Advertising and marketing Statistics 2025)
19. 21% of entrepreneurs say short-form movies ship the best ROI, whereas live-streaming video ranks third at 15.53%. (HubSpot 2025 State of Advertising and marketing)
20. Shorter movies drive greater engagement, however longer movies obtain extra watch time. Movies underneath one minute common 16 seconds of watch time, whereas these 60+ minutes common 16 and 40 seconds. (Wistia 2024 State of Video Report)
21. The typical engagement charge for 3-5 minute movies is 43%, however how-to movies of the identical size see 74% engagement. (Wistia 2024 State of Video Report)
22. 74% of corporations measure video ROI utilizing engagement metrics like views, view charge, and common watch time. 48% use conversion charges. 48% use visitors and 33% use model notion. (VidCo 2024 State of Video Advertising and marketing Report)
23. The highest three video sorts corporations aimed to create in 2024 are product movies (44%), academic, tutorial, and on-line course movies (38%), webinars and stay occasions (32%). (Wistia 2024 State of Video Report)
24. Entrepreneurs ranked YouTube because the top-performing video advertising channel in 2023. In reducing order of efficiency, the opposite channels are web site, Fb, Instagram, TikTok, LinkedIn & electronic mail, and X & tv. (VidCo 2024 State of Video Advertising and marketing Report)
25. Firms A/B check movies by creating completely different variations of a video (31%), call-to-action (CTA) or electronic mail type (26%), two utterly completely different movies (21%), customized thumbnail (18%), and participant design or coloration. (4%) (Wistia 2024 State of Video Report)
Social Media Video Advertising and marketing Stats
26. In 2023, 35% of corporations created social media movies and deliberate to take action in 2024, making it the fourth most typical video sort. (Wistia 2024 State of Video Report)
27. When requested which social codecs they’ll make investments extra in 2025, the highest three responses had been YouTube (29.58%), Instagram (28.84%), and TikTok (27.64%). (HubSpot 2025 State of Advertising and marketing)
28. Quick-form movies, like TikTok, Instagram Reels, and YouTube Shorts, are essentially the most generally used video codecs amongst entrepreneurs, with 29.18% leveraging them of their roles. Moreover, 19.19% of entrepreneurs incorporate stay streaming of their content material combine. (HubSpot 2025 State of Advertising and marketing)
29. On TikTok, most prime publishers uploaded movies shorter than 30 seconds. Nonetheless, movies between 5 to 10 minutes bought the best common views (Tubular 2024, State of Video)
30. TikTok advert movies with captions get an additional 95% increase in model affinity, a 58% enhance in recall, and a 25% bounce in uniqueness. (TikTok Artistic Heart)
31. 97% of LinkedIn movies are vertical. (The Reeder, 2025)
32. 78% of LinkedIn movies are shot with a smartphone, whereas 22% are shot utilizing skilled devices. (The Reeder, 2025)
33. 65% of LinkedIn in-feed movies don’t have a CTA. Nonetheless, the commonest CTAs are “Comply with for extra suggestions” (19%), “Verify the hyperlink in my bio” (10%), and “Remark your ideas” (6%). (The Reeder, 2025)
34. In accordance with the Wistia 2024 State of Video Report, one of the best instances to publish on social media are:
- Instagram – Monday at 9 AM PST.
- Fb – Monday at 10 AM PST.
- LinkedIn – Monday at 1 PM PST.
- X – Friday at 9 AM PST.
- YouTube – Saturday at 7 PM PST.
YouTube Shorts Advertising and marketing Stats
35. Alphabet Inc, YouTube’s dad or mum firm, experiences that Shorts’ monetization charge relative to in-stream viewing has greater than doubled prior to now 12 months, indicating that advertisers are allocating extra price range to Shorts. (Alphabet 2024 Q1 Earnings Name)
36. Shorts had an engagement charge of 5.91% in Q1 2024 — the best of all short-form video platforms (Statista)
37. YouTube Shorts common over 70 billion every day views. (Alphabet Q3 Earnings Name)
38. Shorts had a mean of two billion month-to-month viewers as of July 2023. (Statista)
39. 70% of YouTube channels that add content material every month publish Shorts. (Alphabet Q3 Earnings Name)
40. The variety of channels importing Shorts grew 50% year-on-year in 2023. (Alphabet 2024 Q1 Earnings Name)
41. Since October 15, 2024, YouTube has allowed customers to add 3-minute lengthy Shorts (Alphabet Q3 Earnings Name)
42. Advertisers (in as much as 40 markets) can now e-book First Place on YouTube Shorts, that means your adverts get proven first when customers scroll their Shorts feed. (Alphabet Q3 Earnings Name)
43. Most Shorts are 30-40 seconds lengthy. Nonetheless, 50-60 seconds Shorts get essentially the most views. (INFLOW Community)
44. Movies with a mean watch time of fifty seconds or extra get 4.1 million views, whereas these with decrease watch instances are likely to obtain fewer views. (INFLOW Community)
45. GenZ customers within the U.S. spent about 29.3% of their video time on YouTube in 2023. (Statista)
My Takeaways
A very powerful takeaway whereas engaged on this piece is the reminder that video advertising doesn’t need to be costly. In accordance with the VidCo 2024 State of Video Advertising and marketing Report, most corporations have a price range of lower than $5,000.
Whereas content material belongings like buyer case research might require knowledgeable contact, your in-house staff can create different primary movies with their smartphones.
When you aren’t already utilizing video advertising, create your technique, pull out your cellphone, and begin smiling for the digicam. And if you happen to already do video advertising, use the insights on this article to audit and enhance your advertising technique in 2025.
Editor’s be aware: This publish was initially printed in August 2015 and has been up to date for comprehensiveness.
