47 Fb Put up Concepts (& Examples) to Increase Engagement

Put up Planner has a viral content material library stuffed with industry-specific materials you should use with just some clicks.

For instance you are a soccer commentator, and an enormous soccer sport is developing.

You possibly can look by means of Put up Planner’s viral content material and share essentially the most viral content material about soccer!

Then, sit again and work together along with your viewers!

4. Put up behind-the-scenes pictures of your corporation

Individuals CRAVE transparency.

Behind-the-scenes photographs humanize your corporation.

And so they enable you stand out from the competitors.

Present individuals the way you edit your movies, work at your desk, or arrange a gathering.

It does not should be too fancy (the less complicated, the extra genuine it appears).

Actually, this one is likely one of the extra easy posts to make to your Fb viewers.

(As a result of it is essentially the most pure!)

5. Put up a stay stream

Stay streams permit you to chat along with your viewers in real-time.

This can be a nice technique to reply your followers’ questions on your corporation!

However what about all of the individuals who miss your stay video?

Fb lets you put up the video playback.

Use that put up to jot down a caption summarizing the stream and allow them to know the subsequent time you’ll be stay.

Assist your viewers know what to anticipate by scheduling your stay streams at a selected day and time every week.

Then, use Fb to ship push notifications reminding individuals about your stay stream!

6. Share memes

Everybody likes leisure, and memes hold individuals scrolling (and chuckling).

So get in on the enjoyable and make your individual!

Memes are particularly fascinating on enterprise pages.

Why?

Nobody’s anticipating them there.

The stress to “stay skilled” always makes the occasional meme a pleasant shock.

Check out Slim Jim’s put up for an instance of find out how to join along with your viewers by means of humor (as an alternative of fixed promotions):

You possibly can create your individual memes, or you’ll be able to simply re-share ones individuals already love.

One in every of my favourite methods is to search out top-performing memes, after which to recreate them in Put up Planner for my {industry}!

7. Overview a services or products

Ever needed a second opinion on a product earlier than shopping for it?

You’re identical to most of your viewers!

Let’s say you are within the coding area of interest, and also you simply purchased an awesome laptop computer from Amazon.

You can also make a Fb put up centered round your new laptop computer, together with an affiliate hyperlink on the finish for individuals who wish to purchase it!

Customers like to see services or products evaluations as a result of that sort of data is instantly helpful.

You possibly can even companion with the creators of the product on a promotion or affiliate deal.

Your put up may be in video type as effectively (not simply textual content).

Here is an awesome instance of a evaluate put up from Huda Magnificence (she did a video):

8. Ask your viewers a query

Wish to know a secret?

Questions are an effective way to get a bunch dialog going.

That’s why Fb group directors primarily use inquiries to community and get interactions.

Asking a query can be a pure and fascinating technique to finish a put up.

Open-ended questions invite individuals so as to add to your put up by leaving a remark.

Open-ended questions are AMAZING for engagement.

Why?

They make individuals reply with out saying a boring YES or NO.

Consider questions that start with:

Take into account including one of many following questions on the finish of a put up:

• “How was your expertise with this?”
• “What’s your favourite factor about?”
• “What recommendation would you add?”
• “What questions do you will have?”

Need an infinite quantity of query concepts?

Put up Planner has a endless library of query concepts to ask your viewers. 😏

9. Put up a selfie

Consider it or not, a well-posted selfie can do lots to your Fb technique!

Selfies present your followers that you just’re identical to them.

Additionally they add rather more to your model’s character than a brand ever may.

The important thing to a strategic selfie is realizing your viewers.

For instance, in the event you’re a plant nursery, a selfie showcasing your re-stocked greenhouse would possibly excite your viewers.

In the event you’re focusing on individuals elevating younger youngsters, selfies revealing a bit of mess and chaos may be actually relatable to oldsters.

A selfie is likely to be an image of you.

However it’s best to all the time put up it fascinated about your viewers.

10. Fill-in-the-blanks

“My favourite shade is___.”

There’s simply one thing about fill-in-the-blank posts that make you robotically consider a response.

This is a superb method of getting extra feedback.

And Fb even lets you flip your put up right into a graphic that’ll appeal to extra eyeballs.

We recommend you employ a bright-colored graphic to assist your fill-in-the-blank put up stand out properly.

You possibly can even add a number of fill-in-the-blanks in a single line.

“If I had the ____ superpower, I might ____.”

Put up Planner additionally has an unlimited library of fill-in-the-blank put up concepts. 

You possibly can even use the Studio instrument to show these into fairly graphics!

11. Do’s & don’ts checklist

Do’s and don’ts are one other technique to spin an informative put up.

Use a graphic design platform like Canva (or Put up Planner’s Content material Studio) to create a visible summarizing data you’ve revealed elsewhere.

Use the caption to delve a bit extra deeply into your checklist.

Once more, take into consideration find out how to make this put up most helpful to your viewers.

12. Share random ideas

What’s in your thoughts right now?

Fb retains asking, so why not indulge?

Share no matter involves thoughts and see if readers reply.

It’s straightforward to overthink on social media.

And that may result in counterproductive self-editing.

Fact is, a number of individuals would possibly relate to your unfiltered concepts.

Actually, we wouldn’t be shocked in case your most “random” thought will get among the most engagement!

We’re not saying to be completely disorganized about this, although.

Jot down random ideas that come to thoughts in the course of the day.

When it’s time to jot down a put up, revisit your checklist for concepts!

13. Put up viral photographs

Do not know what to put up?

Select what’s already working!

Put up Planner’s viral content material library has an enormous assortment of the next forms of visuals:

• Quotes
• Memes
• Humorous photographs
• and extra!

We posted the picture above on our Fb web page and obtained a number of engagement.

How lengthy did it take us to create this put up?

Lower than a minute to search out it and just some seconds to schedule it!

14. Buyer testimonials

72% of shoppers see manufacturers and companies as extra reliable due to optimistic testimonials and evaluations.

In the event you’ve obtained AWESOME evaluations, use them!

Your Fb viewers values what you have accomplished for others.

Buyer evaluations are like a resume your followers can reference when contemplating buying one thing out of your model.

Testimonials may be in lots of varieties:

• Written testimonials
• Video testimonials
• Earlier than and after testimonials
• Photograph testimonials with wording
• Testimonials from influencers

Your evaluations do not should be tremendous elaborate.

Bear in mind, your aim is to be helpful to your viewers — to not put together a case defending your honor.

Hold these kinds of Fb posts trustworthy and easy, and so they’ll go a good distance!

15. Ask followers about enterprise choices

Does your organization want a brand new brand?

Are you making an attempt to resolve on some new product options?

Making an attempt to determine in case your followers will like your product?

Ask your Fb followers for THEIR suggestions!

Asking your viewers for recommendation is an effective way to increase engagement in a rush.

Why?

Individuals really feel good after they may give suggestions and share what they know.

Asking business-related questions you need assistance with may even appeal to new staff, contractors, collaborations, and enterprise companions.

So in the event you’ve obtained an issue to resolve, your readers may need the answer!

16. Name-to-action to your product or service

Companies in all places are utilizing the ability of social media to promote their companies.

However how do you get your followers to take motion?

In the event you’re doing one of many following on-line actions, think about using Fb posts to generate leads:

• Promoting a services or products
• Conducting a webinar
• Educating a course

Use a name to motion (CTA) like “Click on the button under” to let your viewers know what subsequent steps to take.

Strive a free trial CTA technique to attach with new clients.

Reductions and restricted availability presents additionally act as nice CTA methods.

17. Put up about an upcoming occasion

Anticipation is a strong human emotion.

Share an upcoming occasion that you just really feel can profit an viewers that enjoys your area of interest content material.

Whether or not it is group teaching, a stay occasion, or a product launch, giving individuals a heads-up is sensible and strategic.

Grant Cardone does a incredible job of this for his 10X progress convention yearly, attracting hundreds of individuals with thrilling posts.

Right here’s an instance of YouTuber Gillian Perkins asserting her on-line YouTube workshop to her Fb viewers:

These forms of posts let individuals know what you need to supply and provides them time to plan for it.

18. Podcast and ebook suggestions

Have a go-to ebook or podcast that has modified your life?

There’s possible somebody on the market who would additionally take pleasure in that content material.

You could possibly even plug your individual podcast!

Present your followers you care and take into consideration them by linking to sources you’re actively benefiting from and utilizing.

19. Use the three Ps of posting

Consider the 3 Ps of posting as a compass to your Fb posts.

It doesn’t matter what Fb’s algorithm throws at you, preserving these elements in thoughts will hold your Fb posts on monitor:

• Private – Discuss issues that matter to you
• Objective – Supply tutorials, suggestions, and how-tos
• Promotion – Make CTAs part of your posting schedule

Alternating between the 3Ps will add selection to and improve the effectiveness of your Fb posts.

20. Prime numbered lists

A numbered checklist is an effective way to share concepts so as.

For instance, you’ll be able to create a put up itemizing the “Prime 10 low-calorie meals for a greater physique” or the “5 Finest methods to scale back your month-to-month payments.”

Right here’s one other instance from enterprise strategist Louise Henry:

Individuals love numbered lists as a result of they know precisely what they’re going to get from them:

Readable, bite-sized nuggets of recommendation.

21. Put up unique photos

 

Utilizing unique photos (photos created and designed by you) offers your web page a singular aesthetic.

You should use the next platforms to create your individual visuals:

One other various?

Rent a designer to make photos for you.

“…However is not hiring a designer a bit of expensive?”

It doesn’t should be!

You possibly can merely pay them per picture.

Ask your designer to recreate photos you discover on the internet or in Put up Planner’s viral picture library.

22. Share an infographic

Infographics are efficient methods to share statistics, information, and different info in a extra digestible type.

Right here’s what we imply:

Individuals are extremely visible.

That’s why the simplest social media posts comprise partaking photos or movies.

By changing verbal info into an infographic, you leverage human psychology to attach along with your viewers.

Here is an instance from Put up Planner:

This infographic solves the issue of manually posting on social media — and the issue of developing with what to put up!

These infographics make Put up Planner’s objective and outcomes clear and straightforward to know!

23. Discuss enterprise challenges

Everybody’s work trip is completely different.

However EVERYONE faces challenges.

Be open to sharing any enterprise challenges you’ve handled.

You by no means know who’s in the identical boat as you!

Your put up may assist somebody in your area keep away from those self same challenges by considering forward.

That is the way you add worth and earn your viewers’s belief!

24. Do a contest or giveaway

Increase your hand in the event you DON’T like free stuff.

Precisely.

Free giveaways are an excellent technique to get your viewers’s consideration.

It could possibly be a present basket, product, service, or journey.

Fact is, individuals will wish to win it as a result of it’s free (and individuals are aggressive)!

Use your contest or giveaway to interact your viewers.

Ask them to finish particular duties to be eligible for the competition, similar to:

• Liking your Fb web page and leaving a remark
• Following one other web page of yours
• Tagging a buddy

It is a win-win since you get extra Fb engagement and your reader has an opportunity to win one thing.

Bear in mind so as to add a deadline to your giveaway and announce when a winner shall be topped.

25. Share your different social media pages

Fb most likely is not the one app you are utilizing.

Are you on Snapchat, TikTok, Twitter, and Instagram too!?

Use Fb to share your profiles on these platforms!

Why?

Completely different platforms present completely different sides of your model.

In different phrases, the best way you put up on TikTok shall be completely different from the way you put up on Twitter and Instagram.

Exposing your Fb viewers to your different profiles exhibits them that your model or enterprise is dynamic and fascinating!

26. Examine your life now to 1 yr in the past

This one falls alongside the traces of a mirrored image put up with a selected timeline.

In the event you’ve made a number of modifications in your corporation up to now yr — share your 365-day journey!

Let your followers in on the insights gained and private progress skilled as you completed a brand new diploma of success.

27. Share your corporation milestones

All of us set targets we hope to attain.

The second you obtain that aim or milestone may be some of the thrilling moments of your life!

Share that along with your followers to indicate them how critical you’re about your journey and to encourage them to affix you in setting targets!

Milestones don’t all the time should be optimistic both.

Typically, success is studying to let go of a aim.

Share that along with your followers, too.

These inspirational Fb posts are inclined to elicit a good quantity of engagement.

Remember to answer all of the “Congratulations!” feedback to indicate your appreciation for the help.

28. Speak concerning the execs and cons of one thing

Professionals and cons enable you share information a few topic.

Possibly you are a social media supervisor, and also you wish to share the professionals and cons of utilizing Fb advertisements over posting organically.

You could possibly even create an infographic (like we talked about earlier) that lays your factors clearly with good visuals.

Here is an instance from Shopper Stories:

29. Put up photos of your employees and workplace

Footage of your crew create a way of familiarity with your corporation.

Many corporations within the healthcare {industry} do a very good job of this as a result of they realize it makes their workplace appear welcoming.

Share group and particular person photographs together with enjoyable information concerning the crew or worker spotlights.

Here is an instance from Frost Orthodontics in Arizona:

If one in every of your web page followers ever visits your workplace or speaks to your employees members, they’ll really feel a way of ease after they acknowledge the faces within the room.

30. Put up an award or accomplishment

Had been you acknowledged for an achievement?

Share your accolades and touch upon what they imply to you.

Once more, it is splendid that the award is related to your viewers.

Letting individuals find out about your awards might encourage them to succeed in out to you for mentorship or enterprise partnerships, so don’t be shy!

31. Discuss a charity or trigger

Share a few charity or trigger you imagine in, and invite your readers to become involved!

Fb is likely one of the BEST locations to unfold the phrase — regardless of how small the trigger.

Your Fb followers will like the truth that you are concerned in one thing extra than simply “enterprise,” and also you get to make use of your platform to make a distinction.

32. Put up an unpopular opinion

Everybody has one.

Typically, sharing your unpopular opinion is simply the gas to get the dialog going.

“However I do not actually have any unpopular opinions…”

In the event you can let go of your self-made filters, you will discover one.

You can get inspiration by looking common posts and figuring out those you disagree with…

These are the proper “unpopular opinions” to put up about!

Don’t go into this kind of put up unprepared.

It may be useful to determine guidelines for dialogue and to observe your thread for overly hostile interactions.

You wish to begin an attractive dialogue, not a social media battle.

33. Share a weblog put up

Do you will have a weblog that provides your viewers a ton of worth?

Put up the hyperlink on Fb!

Whilst you may technically write a Fb put up as much as 63,206 characters lengthy, only a few individuals scrolling on social media count on to learn that a lot content material.

Plus, linking to your weblog posts can enhance your web site’s search engine optimization by referring site visitors to your web site.

34. Put up an interview

Is your community full of educated individuals in your area?

Do you’re employed with a mentor as you develop in your occupation?

Assist out your viewers and share what you’ve discovered from these consultants by means of Fb posts!

You possibly can file an interview specializing in subjects helpful to your viewers.

Put together your questions forward of time, hop on a video conferencing platform (Zoom, Streamyard, Google Meet), have a dialog, and put up it on Fb!

35. Share inspiring quotes

Individuals love quotes!

The explanation why quotes work is that they’ll join with actually anybody.

On our Fb web page, quotes are typically one in every of our most engaged forms of content material.

Meaning quotes can be just right for you too!

You’ll find good quotes by looking Fb, Instagram, Put up Planner’s content material library, or any media you learn or watch and discover inspiring.

36. Put up photographs and movies of your product in use

We’re going to say it…

Product photographs are boring!

All of them look the identical.

As an alternative of doing that, take photos exhibiting how your product works — and put up these!

Individuals wish to think about how they’ll use your merchandise in actual life.

Giving individuals a way of what your product shall be like of their arms is the BEST technique to entice individuals to purchase it!

Take this a step additional and companion with influencers who will present how your product works for you on their very own platforms.

And if they’ve a big viewers that engages effectively?

Prepare for a boatload of gross sales!

37. Put up movies

Movies are the most well liked commodity on Fb.

Do you know that there are over 4 billion video views on Fb EVERY DAY?

Reap the benefits of this now and put up a video to indicate:

• Behind the scenes
• You and your crew
• Learn how to use your services or products
• Your enjoyable aspect

Hold it easy (however artistic), and also you’ll see your engagement go up.

POST PLANNER PRO TIP: Add subtitles to your movies for viewers preferring the pontificate.

38. Fan highlight

Put up about your followers and clients!

Having a fan highlight is the easiest way to construct credibility and belief.

Potential clients will buy from you. They’ll be extra loyal to your corporation after they see their picture featured in your Fb web page.

And guess what?

New recruits will need in!

Here is an instance of a fan highlight put up from Tremendous Espresso:

Your fan highlight posts can point out how your buyer discovered your corporation and the way they’ve benefited from a relationship with you.

Asking them to put on your organization merch is not too unhealthy of an concept both!

Some corporations even do weekly fan spotlights to essentially let their followers shine.

39. Ballot your viewers

Polls are an attractive technique to GUAGE your viewers’s sentiment in direction of one thing.

Whereas on the time of scripting this, Fb does not have an official “Ballot” function, there are nonetheless methods round this (remark if this has modified). 😏

You possibly can both:

1. Inform your followers to go away a selected response.
2. Inform your followers to go away a selected remark.
3. Put up a Fb story and use the ballot function there

So, what do you ballot your followers about?

Listed here are some Fb ballot concepts:

• Preferences on a product
• Opinions on a sizzling matter in your {industry}
• Ask about what function or product it’s best to launch subsequent
• Collect opinions on designs
• Ask about present ache factors 

40. Play a guessing sport 

What invokes curiosity, engagement…

AND drives individuals loopy?

Take a guess. 😅

Strive turning your subsequent Fb put up right into a guessing sport to construct some hype about what you are engaged on.

For instance, you possibly can put up an image of a close-up of a brand new challenge.

Or you possibly can attempt describing it in a textual content put up.

Then, dare your viewers to guess what it’s!

41. “Caption this”

I might wager you will have already joined in on one in every of these posts earlier than.

(I do know I’ve!)

Strive discovering (or taking) a humorous or wacky image of one thing in your {industry}, then inform your followers to jot down their very own caption.

You could possibly even flip this right into a contest!

“Finest caption wins a free shoutout!”

42. Make a seasonal or vacation put up

You most likely solely take into consideration making seasonal or vacation posts WHEN the day comes.

Do not be that particular person… Scrambling to discover a vacation put up is like scrambling to discover a birthday present — the day of the celebration.

This is the reason — identical to searching for presents — NOW is the time to plan your vacation posts.

Try this inspiration:

43. Create a Fb Reel

Throughout Meta apps, Reels get performed OVER 140 billion instances DAILY.

So, in case you have not observed, Reels have taken over. The time to start out posting Reels was yesterday.

Undecided what to put up?

Strive making a Reel utilizing any of the put up concepts on this checklist. 😀

44. Recycle your greatest content material

Simply since you posted one thing earlier than DOESN’T imply your whole viewers noticed the put up or remembers it.

Recycling your top-performing posts lets you squeeze extra engagement out of your earlier content material efforts.

And in the event you’re a Put up Planner consumer, recycling your content material is straightforward.

Put up Planner lets you filter by means of your your whole content material to rapidly discover top-performing posts.

Which you’ll be able to recycle and repost with a click on of a button.

Or whenever you’re making a Fb put up, you’ll be able to simply “Recycle” the put up in your content material plan, which means it’s going to be reposted after a set time period.

45. Person-generated content material (UGC)

51% of shoppers say they might be MORE prone to proceed partaking with or buying from a model that shared their user-generated content material!

Some of the efficient methods to get social in your Fb web page is to put up user-generated content material.

This implies sharing photographs or movies your clients have created utilizing your services or products. It helps construct a way of group and serves as social proof for different potential clients.

The subsequent time a buyer shares an image of themselves utilizing your services or products, do not hesitate to share it in your Fb web page. It is a win-win for you and your clients!

We advocate reaching out to your clients earlier than sharing their content material along with your followers simply to make sure it’s okay with them that you just use their put up in your web page.

It by no means hurts to ask — individuals are virtually all the time prepared to share!

46. Tutorials 

One of many causes so many individuals use Fb is LEARNING.

(That is proper. Not simply cat movies!)

So, what’s one thing you understand how to do this your viewers does not?

Time to show that right into a “how-to” tutorial put up!

47. Promote gross sales

What’s one other BIG cause clients comply with their favourite manufacturers?

Gross sales, promotions, and reductions. 🤑

Your viewers desires them — so in the event you’re promoting one thing, do not disappoint your viewers!

Listed here are some promotion concepts:

• Restricted-time reductions
• Flash gross sales
• Bundle offers
• Purchase one, get one presents
• Seasonal promotions
• Loyalty packages
• Free transport

Use your Fb posts as a possibility to boost consciousness round any particular promotions you are operating.

What is the lifespan of a Fb put up?

You have obtained some nice Fb put up concepts!

However your Fb technique does not finish there.

It is important to know how the Fb algorithm works holistically.

You could possibly have one of the best put up in North America.

Nevertheless, if it is not getting seen by sufficient individuals, you are just about speaking to a wall.

In different phrases, you will have poor attain.

Attain refers back to the quantity of people that’ve seen your Fb put up.

It takes as much as 2 hours for a Fb put up to succeed in 75% of its attain potential.

On high of that, there are findings that almost all pages solely attain 6% of their complete viewers!

Right here’s how that works out in actual life:

For instance you will have 5000 Fb followers.

After about 2 hours, solely 300 will see your put up.

225 will see your put up within the first hour and 50 minutes.

The remainder (75 individuals) will see your put up within the hours after.

Listed here are the important thing takeaways from this information:

• Your engagement is a by-product of nice content material, time of day, and attain.
• Put up nice content material in the course of the peak hours of your viewers’s on-line exercise for one of the best outcomes.
• Use Fb’s metrics to determine when your viewers is on-line essentially the most.

By realizing what time to put up (and making a schedule accordingly), you’ll be able to maximize your Fb put up’s attain.

Learn how to maximize your Fb put up attain

Can you actually count on to get an honest quantity of engagement when solely 6% of your 800 followers (so simply 48 individuals) see your put up?

The reality is…

Probably not.

You want much more eyeballs in your posts to get algorithm-activating engagement in your posts.

One of the simplest ways to get extra attain is by selling the put up you need most individuals to see.

Select a well-performing Fb put up to spice up.

Fb’s algorithm will then deliver your put up to individuals most probably to interact with it.

Put up the proper Fb content material utilizing Put up Planner

 

The concepts shared on this checklist will enable you get MORE!

Extra Likes, extra feedback, and extra shares!

However to get these advantages, you need to CONSISTENTLY publish your Fb posts on the proper time.

You should use Put up Planner’s scheduling instrument to plan and automate your Fb posts in order that they exit on the EXACT time you want them to.

Need in?

Join a FREE Put up Planner account right now!

 

Steadily requested questions on Fb put up concepts

How do you make a catchy Fb put up?