Studying Time: 10 minutes
As a B2C marketer, you would possibly really feel trapped by your present buyer engagement resolution.
The frustrations are all too acquainted: a clunky person interface, lengthy implementation occasions, and the necessity for fixed engineering help…
You dream of making impactful buyer experiences however are restricted by your present instruments.
It’s time to ascertain a brighter future the place your advertising efforts are environment friendly, efficient, and really transformative.
Enter MoEngage, a platform designed to handle your ache factors and elevate your advertising technique.
On this article, we’ll focus on the principle the reason why clients swap to MoEngage as their buyer engagement platform (CEP) of alternative and transfer away from their earlier options, what they love about utilizing it, and the way they’re utilizing MoEngage to boost their engagement packages.
Let’s dig in.
5 Causes Why Prospects Swap to MoEngage
1. Poor Consumer Interface and Ease of Use
Challenges with Competing Options:
After talking with tons of of shoppers, we’ve recognized one of many key causes entrepreneurs determine to depart: many incumbent platforms (particularly legacy techniques) have a disjointed and unintuitive interface, requiring a steep studying curve and fixed engineering help for easy duties.
This clearly presents vital challenges for entrepreneurs, main many to hunt options.
These legacy techniques will be extremely inefficient, making easy duties time-consuming and irritating. This inefficiency usually leads to larger coaching prices as a result of the platforms are onerous for customers to grasp, necessitating ongoing schooling.
On this state of affairs, entrepreneurs discover themselves overly depending on engineering help for routine operations, inflicting delays and creating bottlenecks. The fixed want for help not solely drains assets but additionally results in person frustration and low satisfaction, impacting morale and adoption charges.
Additionally, the complexity of those interfaces will increase the chance of errors, leading to inaccurate knowledge and experiences that may misinform decision-making. These inefficiencies can place corporations at a aggressive drawback, inflicting them to lag behind extra agile opponents who leverage user-friendly instruments.
By switching to a extra intuitive, versatile platform, companies can improve productiveness, cut back prices, enhance person satisfaction, and keep a aggressive edge out there.
How MoEngage Addresses These Challenges:
MoEngage presents a user-friendly, intuitive interface designed particularly for entrepreneurs. With no coding abilities wanted, the platform encompasses a trendy, clear design centered on usability and effectivity. The drag-and-drop performance and WYSIWYG (what you see is what you get) editor make creating and managing campaigns easy.
The customizable dashboard provides you a transparent view of key metrics, marketing campaign efficiency, and person engagement, so navigating by completely different modules feels seamless. Plus, MoEngage integrates easily with supporting distributors like SendGrid and AWS.
Not like another platforms the place it’s important to bounce between completely different techniques to handle e mail campaigns, push notifications, and extra, MoEngage enables you to deal with every part from one dashboard. This integration boosts productiveness, cuts prices, improves person satisfaction, and helps you keep aggressive out there.
To make issues even simpler, there’s intensive documentation, useful fashions constructed into the platform, and responsive buyer help. You possibly can maximize all of the platform’s options with no need fixed assist out of your engineering workforce. And for those who’re ever interested by tips on how to create completely different campaigns, MoEngage consists of photos and movies that present you simply how simple it’s.
“Previous to MoEngage, there was a transparent disconnect between our know-how and advertising groups right here at PCH (Publishers Clearing Home). When advertising had concepts, we’d current them to the know-how workforce, who then would work individually and are available again with sure necessities. A typical e mail might take six to eight weeks to construct, however with MoEngage we now have the flexibility to create, launch and optimize all our advertising campaigns proper at our fingertips. Once we began evaluating MoEngage, I couldn’t imagine that entrepreneurs can truly get into the platform themselves to make use of all of the instruments for their very own advertising initiatives.” – Eve Fish, AVP Digital Advertising and marketing, PCH
2. Lack of Complete Capabilities and Integration
Challenges with Competing Options:
One other problem buyer entrepreneurs cope with has to do with their present resolution not having strong sufficient capabilities for issues like:
- Information integration,
- Personalization,
- AI-powered optimization
- Omnichannel communication and
- Reporting
Sadly, many competing options lack the superior capabilities that MoEngage presents in these areas.
For instance, there’s a well-known vendor within the house who has a powerful CRM system with strong knowledge capabilities, however they lag behind in the case of catering to mobile-centric companies.
They don’t supply any options that may assist manufacturers improve their Push Notifications reachability, limiting the chances for profitable omnichannel communication.
As one other instance, creating and implementing net personalization initiatives with competing distributors can require quite a lot of time and assets relying on which Buyer Engagement Platform you employ. You might must depend on the technical workforce for help for primary updates, resulting in larger dependency and go-live timelines.
And in the case of analytics and reporting, MoEngage considerably outranks the competitors as seen based mostly on actual person evaluations:
With out robust omnichannel functionalities, personalization options, AI-powered optimizations, and web site personalization, buyer entrepreneurs wrestle to ship tailor-made experiences. On high of that, poor reporting and analytics capabilities create knowledge silos, making it troublesome to achieve actionable insights.
Addressing these gaps with a extra complete resolution can considerably improve buyer engagement and operational effectivity.
How MoEngage Addresses These Challenges:
MoEngage stands out as a complete, built-in platform with a powerful omnichannel focus. It helps over 12+ communication channels from a single interface, simplifying advertising efforts and enhancing effectivity.
In The Forrester Wave™: Actual-Time Interplay Administration report, MoEngage acquired high scores throughout the digital advertising and expertise personalization standards. Our clients praised the platform for its hands-on help and seamless integration with their present techniques.
In keeping with a current reviewer on the Gartner Peer Insights, the MoEngage workforce helped all through their implementation course of, making for a clean expertise that fashioned the muse of a trusting relationship.
One of many standout options of MoEngage is its intensive companion ecosystem and strong App Market. This ecosystem consists of integrations with a variety of know-how suppliers, resembling CDPs, CRMs, loyalty packages, and extra.
These integrations make it simple for companies to orchestrate profitable buyer experiences with out the effort of managing a number of platforms. By connecting seamlessly with companions like mParticle, Amplitude, Shopify, and extra, MoEngage ensures that each one your advertising efforts will be managed from a single, intuitive dashboard.
“We discovered integration with MoEngage to be simple and have been in a position to beat integration deadlines by weeks. I’ve discovered no points leaping into the platform and creating campaigns or flows. The well-designed UI makes it simple for me to seek out what I would like. We’ve needed to transition from utilizing a unique service, and the method has been seamless.” – Nicholas Diluzio, Development Supervisor, Drop
MoEngage’s highly effective personalization capabilities, superior localization options, and AI-powered assistant present deep insights and predictive analytics. These options allow extremely personalised and efficient advertising campaigns, all accessible through a self-serve, no-code platform.
This is the reason, when in comparison with a number of options, MoEngage is constantly rated larger than opponents like Braze, Iterable, and Salesforce Advertising and marketing Cloud for general platform capabilities and efficiency:
“Our earlier supplier was like giving your grandfather a supercar, it’s simply far more than he’ll ever want. There was a lot litter, so many alternative features and we didn’t actually really feel like what we have been paying for was what we have been getting out of it. We wished to discover a platform that not solely me, however any one who picked it up on a given day, might really feel empowered and supported. We additionally needed to depend on a 3rd celebration for help, whereas at MoEngage we now have a devoted CSM who we are able to’t communicate extremely sufficient of!” – Jessica Simeone, Direct Advertising and marketing and Communications Supervisor, Octapharma
3. Assist and Buyer Success
Challenges with Competing Options:
With regards to limitations in buyer help, the challenges are two-fold: product-related and strategy-related.
Concerning product help, clients mentioned their earlier distributors didn’t present enough help after they confronted technical issues or questions. They skilled lengthy wait occasions and infrequently acquired obscure solutions as an alternative of actual options.
On Gartner’s web site, one Braze reviewer talked about that onboarding and help have been each been areas the place there’s a lot to be desired. “Onboarding consisted of principally re-iterating the web async course materials. Any questions that arose wanted to be despatched to the Braze workforce. It was a horrible sport of phone that wasted time.”
We’ve heard from our clients that lots of our opponents lack technique experience and don’t assist their clients study the very best methods to make use of the platform for his or her particular enterprise targets. Their help groups lack subject material experience and may’t clarify upcoming traits, greatest practices, or collaborate on modern concepts.
That is unlucky as a result of clients might not totally make the most of the platform’s potential, resulting in suboptimal outcomes, decrease return on funding, and missed alternatives for development and innovation. With out strategic steering, clients can wrestle to realize their enterprise aims, in the end affecting their satisfaction.
How MoEngage Addresses These Challenges:
MoEngage prioritizes a customer-centric method to help, offering devoted buyer success consultants to make sure clean onboarding, platform adoption, and ongoing optimization.
Our help workforce is famend for its responsiveness, whereas our skilled providers workforce collaborates with purchasers to strategize for future development and success. This ensures that entrepreneurs can successfully implement superior use circumstances and totally leverage the platform’s capabilities.
Our purchasers depend on MoEngage as specialists in buyer engagement. They belief our skilled providers workforce to remain forward of {industry} traits, such because the shift from AI to generative AI.
Moreover, purchasers look to us for brand spanking new product releases that may assist streamline their advertising methods, whether or not they’re going through finances constraints, bandwidth limitations, or KPI achievement challenges.
“Right here at Soundcloud, we take into account MoEngage as a real companion with over 90+ workforce members throughout content material, product, and advertising utilizing the platform each day to create, launch, and ship participating experiences for our followers and artists. Their help groups helped us migrate 200 reside campaigns from a earlier supplier seamlessly in 12 weeks, whereas additionally offering customized help to unravel our greatest challenges.”– Hope Barrett, Director of Product Administration
4. Pricing Transparency and Flexibility
Challenges with Competing Options:
There’s no method round the truth that pricing is a essential issue for organizations after they assess new know-how spend. It is because it straight impacts budgets and monetary planning.
Whereas excessive prices can restrict the accessibility of some competing options, choices within the backside tier of pricing sometimes lack very important performance. Our clients have expressed that earlier distributors they’ve labored with make the most of variable and opaque pricing fashions, which frequently result in sudden prices and finances overruns. Additionally, dependency on third-party instruments for issues like analytics and reporting can enhance bills much more.
Having a platform for buyer engagement as an alternative of a community of level options is helpful for protecting prices manageable whereas giving entrepreneurs a 360-degree view of their clients.
How MoEngage Addresses These Challenges:
With lots of our opponents, pricing relies on knowledge factors, which might end in frequent and sudden overages.
MoEngage presents clear and scalable pricing, offering a transparent price construction with intensive options throughout all packages. Constructed-in superior analytics and reporting capabilities remove the necessity for third-party instruments, streamlining knowledge administration and lowering bills.
Our easy pricing has 4 elements:
- Platform Version – MoEngage SDK, personalization, automation, analytics, & extra.
- Add-Ons (Channels and Options) – Pricing relies on channel, quantity, or knowledge streams.
- Buyer Success & Assist – Enterprise Evaluations, benchmarks, and {industry} practices.
- Technical Implementation & Onboarding Providers – One-time price on Integration, go-live, and marketing campaign help.
With MoEngage, the price will range based mostly on the variety of Month-to-month Lively Customers (MAUs) and Consumer Occasions. You’ll obtain a transparent and upfront estimate of the prices and inclusions based mostly on these variables, making certain transparency from the beginning.
5. Safety and Compliance
Challenges with Competing Options:
One of many different major causes many shoppers (particularly bigger organizations or these in regulated industries like banking) select MoEngage is our deep dedication to safety and compliance.
Lax safety and compliance measures can expose companies to dangers, particularly these in regulated industries. This will result in knowledge breaches, authorized penalties, and lack of buyer belief.
In keeping with the Federal Commerce Fee, imposter fraud is the second commonest kind of fraud that would result in monetary losses for purchasers. Shopper-facing manufacturers should be vigilant about defending and utilizing buyer knowledge and cautious about storing, processing, and managing knowledge factors to satisfy authorized necessities.
Failure to adjust to PII safety and privateness may end up in monetary losses, reputational injury, and operational disruptions, making strong safety and compliance important for safeguarding delicate data and sustaining regulatory requirements.
How MoEngage Addresses These Challenges:
At MoEngage, safeguarding buyer knowledge and making certain compliance with worldwide privateness requirements is our high precedence. MoEngage prioritizes safety and compliance, adhering to world requirements like GDPR and CCPA to guard knowledge and keep buyer belief.
Our platform presents enterprise-level safety features, together with Single Signal-On (SSO), Two-Issue Authentication, and role-based entry controls. We additionally help speedy fraud alerts and complete auditing, lowering the reliance on engineering groups.
MoEngage’s knowledge safety practices embody:
- Information Facilities: We offer our world purchasers with unbiased AWS-based knowledge facilities throughout 5 places on 3 continents, making certain compliance with regional legal guidelines and rules.
- Segregation: MoEngage is a multi-tenanted cloud platform with bodily and logically separated environments to stop knowledge from being merged or combined up. Every buyer database has a singular identifier.
- Bodily Separation: Devoted environments for Manufacturing, Stage, Check, and Growth.
- Logical Separation: Carried out on the community degree through Tenant’s Account IDs and Position-Primarily based Entry Management (RBAC). Processing is finished through a devoted AWS Occasion.
- Storage Separation: Devoted storage buckets per buyer with account IDs and RBAC in MongoDB.
- Encryption:
- Finish-to-Finish SDK Encryption: Protects person knowledge alternate on cellular gadgets.
- Information in Transit: Secured through HTTPS (TLS 1.2 and mTLS), with backups protected by AWS.
- Information at Relaxation: Encrypted utilizing the industry-standard AES-256 algorithm. AWS Key Administration Service securely controls the grasp key.
- PII Encryption, Masking, and Tokenized Sending:
- PII Information Encryption: Consumer and occasion attributes marked as PII are encrypted.
- PII Masking: PII-marked attributes aren’t displayed or downloadable from the MoEngage dashboard.
- PII Tokenized Sending: Permits engagement with out storing or logging PII knowledge on the platform.
MoEngage’s dedication to safety is additional demonstrated by our compliance and certifications, together with:
- Certifications: AWS Digital Expertise Competency Certificates, AWS Retail Competency Certificates, AWS Journey and Hospitality Competency Standing, GDPR Compliance, CCPA Compliance, ISO 27001:2013 Compliance, SOC 2 Kind 2, CSA STAR Stage 2, and NIST Threat Administration Framework.
Over 1200 manufacturers belief us with their knowledge, recognizing the robustness of our security-first method, which is embedded in our tradition and practices. This makes MoEngage a trusted companion for organizations that prioritize knowledge safety and regulatory adherence.
Be taught extra about MoEngage’s safety insurance policies in our belief heart right here.
Why Prospects Swap to MoEngage: Concluding Ideas
It’s comprehensible that switching distributors can really feel daunting, however we’ve seen that it’s a vital step in the direction of attaining larger success. Not solely that, manufacturers who migrate to MoEngage usually discover that with cautious planning and the correct help, platform migration and implementation could be a clean and rewarding course of.
Think about a future the place your buyer advertising efforts aren’t slowed down by technical limitations however are as an alternative pushed by innovation and effectivity.
MoEngage addresses these ache factors head-on, providing an intuitive interface, complete options, and stellar help. With clear pricing and top-tier safety, MoEngage empowers you to deal with what really issues—creating impactful buyer experiences.
Many entrepreneurs have discovered new potential with MoEngage, transferring past the frustrations of clunky interfaces and insufficient help as a result of our platform is not only a device however a development companion able to driving vital enterprise outcomes.
Don’t let concern of change stop you from unlocking your full potential. Embrace change and take your advertising technique to new heights. Join a MoEngage demo right now and begin your journey in the direction of transformation and long-term buyer happiness.
