5 Ideas for Convincing Influencers to Work with Your Model I Traackr

There are various roles that you could grasp in influencer advertising and marketing: researcher, information analyst, relationship builder… author. 

The final of those isn’t any small feat. We’re now in a world the place influencers are taking pitches from many various manufacturers, and the competitors is stiff. 

When you’ve accomplished your influencer discovery and vetting course of and at the moment are stressing over easy methods to write outreach messages, learn on for some finest practices! 

5 suggestions for writing nice influencer outreach messages

“Make investments as a lot within the preliminary outreach e mail as you’d when you had been speaking with an influencer who’s already producing hundreds of thousands of {dollars} in gross sales. Which means personalizing the message, calling out an influencer’s posts you loved, or, when you’re a smaller model, having a extra senior worker (or founder) attain out first. While you care in regards to the relationship, they may care about creating nice content material.” — Phoebe Kunitomi, CEO and founding father of okko

Give a real praise. 

Generally it may be tempting to only lower to the chase when writing an outreach message. Nevertheless it’s the customized particulars that can really catch somebody’s eye. Spend a while scrolling by the creator’s content material and discover 1 or 2 issues that you simply genuinely like after which incorporate into your message. Did they share an incredible earlier than and after transformation video? Point out why it captured your consideration and inform them that you simply shared it with all your pals.. Did they simply share a assessment of a product that you simply discovered compelling? Allow them to know that you simply’ve been influenced to go purchase it. 

Analysis model and product affinity. 

Even the perfect written outreach message will flop if it’s despatched to the unsuitable viewers. Earlier than reaching out, conduct some key phrase analysis to see if the influencer has affinities to related merchandise or manufacturers. Not solely will this make it easier to make a tailor-made supply/message, it could actually prevent from spending time on of us that aren’t a superb match. For instance, Berenice (@benulus) is a style influencer who actually cares about sustainability and thrifting, but she’s acquired a number of outreach messages from quick style manufacturers. 🤔

Which results in the subsequent level…

Present that you simply care about what they care about. 

In our latest influencer advertising and marketing report, we discovered that 68% of shoppers are keen to pay the next worth for a product made by a model that aligns with their values. Equally, an increasing number of influencers are expressing the need for a deeper reference to manufacturers. Your outreach message may have a greater probability if it highlights a method that your model is working in direction of a trigger that the influencer cares about. However, do not forget that this solely works in case your model is really devoted to that trigger! 

For instance, Beekman 1802 efficiently partnered with VIP influencer, Kat Stickler, who gained her TikTok following from posting humorous and upbeat movies. Beekman 1802 acquired Kat’s consideration as a result of their merchandise are insanely good, but in addition as a result of their mission (kindness) aligned together with her private model.

Play the lengthy (interactive) sport. 

Within the social media world, consideration is scarce and recognition is made up of tons of micro moments. When you find yourself attempting to get an influencer to companion with you the outreach message is essential, sure, however so is common interplay with their content material. Ensure you are constantly dropping compliments, and leaving likes and (substantive) feedback on their content material. The extra they see your model on their display screen the extra doubtless it’s that they’ll be concerned with studying extra. 

Create an ideal influencer onboarding expertise. 

The final a part of a superb outreach technique is to ensure that the subsequent step is a clean and well-branded expertise. Influencers are crunched for time! They’re full time content material creators, skilled group builders, and savvy entrepreneurs. A good way to make your model stand out is by providing them a nicely curated {and professional} expertise. You possibly can obtain this by creating a particular touchdown web page for them to go to, sending them a welcome present, or making a enjoyable quiz so you possibly can find out about their preferences and persona. There are additionally influencer advertising and marketing platforms that supply branded onboarding experiences, like Traackr’s Model Studio.