Let’s face it: Reaching out to somebody new may be intimidating. Whether or not you’re assembly a brand new coworker in particular person otherwise you’re reaching out to an influencer on-line, you wish to you should definitely get the phrases excellent.
It’s completely pure to really feel this fashion, and that’s why templated outreach messages are important. They can provide you a place to begin, so that you’re not watching a clean display screen. And as soon as you discover just a few that work, you may really feel extra assured in your creator outreach efforts.
Take a look at a few of our high Instagram influencer outreach messages that we’re certain your creators will love.
How influencer outreach templates will help you save time
Take into consideration the entire messages you write in a day at work. These can take up a little bit of time, proper? And the particular person you’re writing to can influence the time it takes to craft, too. In any case, emailing a be aware to a long-time coworker shouldn’t take too lengthy, however crafting the proper introductory message for a creator you’re eager about working with will certainly require extra time.
And when you ought to personalize all creator outreach messages, some stage of templatization can prevent time, particularly if you happen to’re reaching out with the identical provide every time (free merchandise, X% fee, set flat fee, and so on.).
Templatize nearly all of your outreach and depart spots the place you may add in private particulars like their title, what you’re keen on about their content material, and why you suppose they’d be an incredible companion to your model.
What to do earlier than sending an outreach message to a creator
There are specific steps you may take earlier than sending an outreach message, so it feels much less like a “chilly” DM.
Utilizing your model account, comply with the creator on the specified platform, in addition to some other social media platforms they use.
When related, touch upon their posts so you may enhance visibility and so they can see your help.
1. “Let’s Start a Relationship” influencer collaboration proposal template
This is without doubt one of the greatest Instagram influencer outreach templates. Its aim is that will help you develop a relationship with creators. This DM template ideally compliments them on a few of their content material and encourages them to arrange a time to debate a partnership. Moreover, it provides the influencer some scope to consider the place they want to take their relationship with the model.
Hello [CREATOR’S NAME],
My title’s [YOUR NAME], and I work at [BRAND]. I’ve lately found your content material, and I feel it’s wonderful as a result of[THING YOU LOVE ABOUT THEIR CONTENT].
I feel you may be an incredible companion for [BRAND] since you match our [AESTHETIC, TONE, VALUES, ETC.]. Should you’re , let’s arrange a while to speak this week.
Sit up for listening to from you,
[YOUR NAME]
2. “The Introduction” influencer collaboration proposal template
Title dropping generally is a highly effective software in gaining belief and credibility, so if a mutual acquaintance advisable this creator to you, allow them to know.
Introduction Instagram influencer outreach templates introduce your model, share the title of the mutual acquaintance, after which straight get to the purpose of collaboration.
Not solely does this pique the curiosity of the influencers, however it additionally provides you the chance to determine a working relationship with them virtually immediately. Right here’s one template that may enable you to try this:
Hello [CREATOR’S NAME],
My title’s [YOUR NAME], and I work at [BRAND].
[MUTUAL ACQUAINTANCE’S NAME] advised me they suppose you’d be a tremendous match for [BRAND]’s influencer advertising and marketing program as a result of [REASON].
I like your content material about [TOPIC] and suppose it may very well be an incredible alternative for us to work collectively.
Should you’re eager about a partnership, let’s schedule a while to speak this week.
Wanting ahead to listening to from you,
[YOUR NAME]
This template works fabulously if in case you have a present roster of influencers and ask them to suggest different creators to your staff. Simply you should definitely additionally embody why you want their content material, in order that they know you actually wish to companion with them.
3. “We see you’re keen on our product” influencer outreach template
Is there a creator tagging your model in superior posts about why they love your merchandise? Essentially the most genuine creator partnerships come from real model pleasure, so these creators are glorious spokespeople to your merchandise.
There are just a few methods to seek out folks posting about you, together with looking out hashtags and direct model tags. You can even search basic hashtags (like #BestMakeup or #FitnessGear) and scroll via to see if anybody mentions you with out straight tagging you.
As soon as you discover some creators who would make glorious matches to your staff, it’s time to succeed in out. In your message, reference their publish about you and provide some free merchandise. In any case, model followers are the almost definitely to just accept product seeding as the one type of fee.
Take a look at this template for inspiration:
Hello [CREATOR’S NAME],
My title’s [YOUR NAME], and I work at [BRAND].
I completely liked your publish about [PRODUCT NAME], and I’m so joyful you get a lot worth from it.
You’ve achieved such an incredible job selling our [BRAND] to your followers, and we’d like to ship you some free merchandise!
Should you’re , let’s arrange a while to speak this week.
Wanting ahead to listening to from you,
[YOUR NAME]
4. “Free Product Pattern” influencer outreach template
A great deal of manufacturers give away free samples of their merchandise to the influencers. It is a good way for manufacturers to see if creators who haven’t tried their merchandise will genuinely love them, which may result in extra genuine content material.
Moreover, such Instagram influencer outreach templates could make the provide sweeter for the influencer. This may increasingly immediate them to answer to your e mail, even simply to thanks.
When influencers obtain your free pattern, they might publish about it on their Instagram profile with out requiring fee. This, in flip, can enhance your attain. However don’t go in anticipating this—consider it as a pleasant little shock after they do.
In the event that they don’t robotically publish about you, no worries! Comply with up with them after they obtain the product to see how they prefer it and if they’ve any questions. In the event that they let you know they take pleasure in it, broach the subject of a possible partnership and provide to arrange a telephone name to debate it additional.
Hello [CREATOR’S NAME],
My title’s [YOUR NAME], and I work at [BRAND]. I’ve lately found your content material, and I feel it’s wonderful as a result of[THING YOU LOVE ABOUT THEIR CONTENT].
I feel you may be a tremendous companion for [BRAND] since you match our [AESTHETIC, TONE, VALUES, ETC.]. Nonetheless, we wish to be sure our merchandise will present worth to your life, so we needed to ship you some so that you can check out.
Should you’re , ship us a fast message!
Sit up for listening to from you,
[YOUR NAME]
5. “Occasion Invite” influencer outreach template
Should you’re internet hosting an occasion, inviting creators to return and publish about it’s a good way to construct hype. Whether or not it’s working with a make-up creator to showcase their search for the occasion upfront or a creator telling folks why they’re so excited to go, these collaborations can encourage extra folks to attend.
An invitation will also be a good way of getting the eye of your influencers. In any case, posting content material from unique occasions could be nice for his or her Instagram feed.
These occasions or events can appeal to influencers, and that’s why these Instagram influencer outreach templates work very effectively.
Right here’s a template so that you can tweak:
Hello [CREATOR’S NAME],
My title’s [YOUR NAME], and I work at [BRAND]. I’ve lately found your content material, and I feel it’s wonderful as a result of [THING YOU LOVE ABOUT THEIR CONTENT].
[BRAND] is internet hosting an unique occasion on [DATE], and it’s [DESCRIPTION OF EVENT].
We might love so that you can attend and publish about it to share the main points along with your followers.
Should you’re , let’s schedule a while this week to talk.
Wanting ahead to listening to from you,
[YOUR NAME]
See Additionally:
Learn how to regulate these outreach templates for a distinct segment enterprise
Should you symbolize a distinct segment enterprise, you’ll in all probability want so as to add extra rationalization to your outreach. Relying on the template you wish to use, add a bit the place you clarify what your model is or what your merchandise do. Embody your model account’s deal with and web site to allow them to analysis you additional.
In any other case, nearly all of these templates will nonetheless work wonders to your model and enable you to save time.
Learn how to flip these into influencer outreach e mail templates
Turning these outreach templates into emails is remarkably simple. The vast majority of the content material can keep the identical, and also you simply want to think about a compelling topic line that may make them wish to click on.
Ensure you will have an expert signature line arrange in your e mail, to allow them to let you know’re the true deal, and you should definitely use your work e mail handle fairly than your private one.
The last word information to contacting influencers on Instagram
When you discover a creator you wish to attain out to, verify the bio of their Instagram profile. If they’ve an e mail listed of their bio, use that to contact them because it’s sometimes their most well-liked type of messaging.
Nonetheless, in the event that they don’t listing an e mail, direct messaging (DMing) is one of the simplest ways to succeed in out.
What to do if an influencer doesn’t reply to your outreach message
We’re all busy, and it’s simple to by accident miss a notification in your inbox, so don’t interpret an absence of response to the primary message as an absence of curiosity. As an alternative, wait just a few days and ship one other be aware. Right here’s a template you may tweak:
Hello [CREATOR’s NAME],
I hope you’re doing effectively. I reached out just a few days in the past about [A PARTNERSHIP, SENDING PRODUCTS, AN EVENT INVITE, ETC.], and I simply needed to comply with up.
Should you’re , I’d like to arrange a telephone name. Let me know while you’re free.
Thanks,
[YOUR NAME]
It’s a secure wager to ship as much as two follow-up outreach emails to the identical creator, but when they don’t reply by the third message, there’s a very good likelihood they’re not . However don’t let this get you down! There are nonetheless hundreds of thousands of creators on the market who would like to companion along with your model; you simply want to seek out them.
Key takeaway: Reaching out to influencers doesn’t must be intimidating.
Creators: They’re similar to us. Among the finest methods to make sure you’re crafting an incredible outreach message is to learn it again to your self. Does it sound like an acquaintance or a pal is writing it? Or does it sound too dry {and professional}?
You should definitely give your outreach messages persona and maintain them genuine. These are a few of the qualities of one of the best partnership requests on the market.
