5 key insights to your Valentine’s Day campaigns

Valentine’s Day is subsequent month, which suggests we’re quick approaching one of many 12 months’s largest gifting holidays. When taking a look at 2022 question knowledge, Microsoft Promoting Insights discovered searches and clicks containing the time period “valentines” began ramping up across the finish of January.
From there, we noticed three main spikes in exercise: One two weeks earlier than Valentine’s, one week earlier than, and lastly on the vacation itself, 14 February.

It appears like traits ought to comply with related patterns this 12 months, so ensure your key phrases are activated and able to go as quickly as doable. As for different actions you ought to be taking to arrange for Valentine’s Day 2023, we’ve outlined the highest learnings present in final 12 months’s Valentine’s Day evaluation within the following 5 insights you may’t miss.

• 1. In keeping with the Nationwide Retail Federation, the typical spend per individual final 12 months was round $175 and over half of the US (53%) celebrated and purchased presents for his or her family members.
• 2. Present exercise soared final February—with searches rising +22% 12 months over 12 months (YoY), clicks rising +3% YoY and spend rising +12% YoY.
  Forecasts point out that searches ought to develop once more, so ensure you enhance spend from final season.

Chart outlining search development over the past 2 years.

• 3. Virtually half (41%) of the highest 100 queries made in February 2022 had the phrases present, flower, or card in them.
  Essentially the most searched time period general in February 2022 was “valentines day presents.” Use the Key phrase Planner software that can assist you discover highly effective new key phrases to focus on across the prime three classes.
• 4. By concentrating on customers in-market for playing cards in January, you’ll see higher outcomes by way of price per click on (CPC) on the Microsoft Viewers Community. As we get nearer to the vacation and broaden into February, CPCs begin growing as clicks go down.
• Professional tip: Use our In-Market Viewers software for unique concentrating on particular to Playing cards & Greetings.

Chart outlining CPC on Valentine’s Day.

• 5. Experiential presents are on the rise. Final 12 months, Journey, Leisure, and Eating classes all produced over +100% YoY development in each searches and clicks within the 30 days main as much as Valentine’s Day.
  This coincides with third-party analysis as effectively, with the Nationwide Retail Federation reporting that 41% of shoppers agreed they might “like to obtain a present of expertise” in 2022.