Proper now on Instagram, you’re competing in your buyer’s consideration.
And shedding. 😨
Gross sales are flatlining.
Engagement is low.
You’re on the mercy of the algorithm.
However there’s a silver lining that can assist you drive extra leads and gross sales, get better deserted carts, and reply FAQs on autopilot you most likely haven’t considered…
Instagram chatbots.
Let’s discover how one can leverage Instagram for eCommerce and pair your present efforts with Manychat’s Instagram Automation to construct your first gross sales funnel.
Why use Instagram for eCommerce? 🛍
With greater than 2 billion month-to-month lively customers, Instagram is marketed because the vacation spot the place folks join with buddies, manufacturers, and issues they love.
In actual fact, 90% of individuals comply with no less than one enterprise on the platform, and 70% of consumers look to Instagram for his or her subsequent buy.
It’s no secret that messages, like Instagram DMs, drive extra folks from discovery to buy.
In line with a Fb-commissioned on-line examine, two-thirds of shoppers who use messaging apps to work together with a enterprise have contacted them whereas within the technique of purchasing.In a 2020 Fb Messaging Analysis examine, 68% of worldwide adults surveyed mentioned: “I’m extra prone to do enterprise with/buy from an organization that I can contact by way of messaging (e.g. by way of chat app, textual content) than one which I can not.”
The highest methods eCommerce companies leverage Instagram DM Automation 💬
Our Company Companions and Educators (in addition to quite a lot of prime manufacturers, like Nike and 4 Causes) use Instagram DM Automation, or Instagram chatbots, in quite a lot of intelligent methods, together with:
- Supply methods to seamlessly buy within the DMs (together with utilizing product galleries)
- Giveaways for lead technology and list-building
- Get better deserted playing cards
- Drive gross sales with customized chat experiences
- Reply FAQs 24/7 with out lifting a finger
- Present buttons to buy triggered by key phrases
- Supply coupon codes
- And plenty of extra!
There are additionally a number of methods to develop your contact record utilizing Manychat, together with native instruments like:
- Instagram key phrases
- Instagram feedback
- Instagram Story point out reply
- Instagram Dwell feedback
- Advertisements that Click on to Instagram Direct
- DM hyperlink (For instance: ig.me/m/your_username)
So, whether or not you’re a brand new enterprise hoping to squeeze extra income from Instagram or a longtime eCommerce juggernaut able to smash these gross sales targets, this is likely one of the first funnels to construct. 🤖
Let’s information your clients by the trail to buy, step-by-step.
1. Ditch the handbook effort in replying to FAQs day and evening
👀 Buyer “path to buy” stage: Consciousness stage
Let’s begin with the fundamentals…
Are you bored with answering tons of of DMs manually?
Earlier than your lead goes to a competitor, your Instagram chatbot can reply the commonest questions immediately.
There’s no want for a human to step in, dramatically decreasing your customer support prices.
But when your buyer requests a human, you may leap into stay chat or Instagram DMs to reply them.
The most typical approach to arrange your FAQs is utilizing a key phrase set off, which fires off when your buyer varieties in a key phrase.
For instance, let’s say a buyer likes a blue sweater you’re promoting however they wish to discover out what sizes can be found.
They might ship a message like “What measurement does this are available?”
And you may automate a response with a hyperlink to your sizing chart – all inside the DMs.
2. Develop your database – and construct an inventory that you simply personal
👀 Buyer “path to buy” stage: Consciousness and consideration phases
In case you’re on the lookout for a surefire approach to flip randoms into raving followers, one of the simplest ways to try this is thru nurturing.
However first, you need to seize their particulars on the entry level.
With Instagram chatbots, you’re in a position to create a chat expertise that information your leads’ particulars so you may market to them later.
By gathering first-party information, like cellphone numbers and electronic mail addresses of your leads, you’re in a position to retarget your viewers, get better deserted carts, and develop a database that you simply personal – no matter any platform modifications, like iOS14.
In actual fact, one in all our company companions was in a position to develop their shopper’s database from zero to about 1,000 contacts from simply 10 Fb posts linked to Manychat’s Remark Automation software.
3. Generate extra leads utilizing advertisements that click on to Instagram Direct for a personalised purchasing expertise
👀 Buyer “path to buy” stage: Consciousness, consideration and buy phases
Subsequent, contemplate working advertisements that click on to Instagram.
You may attain extra perfect consumers, and on the flip facet, you may retarget those that considered your merchandise however didn’t purchase.
Better of all, you can begin conversations together with your potential clients on the click on of a button.
Right here’s the way it works.
As soon as your prospect clicks on the advert, automated questions information them to your most related merchandise – all despatched by Instagram DMs.
Plus, you may even ask your leads questions and report the solutions to construct a sturdy buyer profile.
As soon as the shopper clicks on their desired product, they’re taken to your web site to finish their order – all with out leaving the Instagram app!
Utilizing advertisements that click on to Instagram Direct, you may enhance gross sales with doubtlessly decrease advert prices in comparison with different channels.
4. Host a giveaway that ignites engagement… and ROI
👀 Buyer “path to buy” stage: Consciousness and consideration phases
A giveaway is a brilliant approach to leverage engagement to draw new and present clients.
Better of all, with Instagram chatbots, you may bypass the uninteresting “remark, like, share” immediate of standard Instagram giveaways.
Utilizing Manychat, you may seize the leads commenting in your giveaway publish – and ship them on to your DMs to register their entry.
Attempt a thriller present promotion, “12 days of” giveaway, or viral gamification giveaway.
On the finish of your giveaway messages, you may ship an upsell with a particular provide only for individuals to drive extra gross sales.
In actual fact, 4 Causes haircare used an IG gamification giveaway with an upsell that resulted in 227.59% ROI and $19,000 in gross sales.
6ft6 Wine used a 12-day giveaway technique to generate 1,295 leads in 12 days with zero advert spend.
Similarly, GeForce Now powered by Pentanet additionally carried out a 12-day Instagram giveaway technique, producing 491.88% ROI for the model.
And don’t overlook the most important gross sales occasion of the 12 months: Black Friday and Cyber Monday!
Orca Marketology founder, Mackensie Liberman, developed a thriller present framework utilizing Manychat that helped her shopper pocket an additional $29,271.89 in income in simply 7 days for his or her BFCM marketing campaign. 🎁
5. Get better extra deserted carts
👀 Buyer “path to buy” stage: Buy stage
Now your clients have added an merchandise to their cart however haven’t pulled the set off…
Or your buyer would really like a product that’s presently on waitlist or again order.
Your Instagram chatbot can ship them a reduction code to make sure they proceed to the checkout.
You may even embrace an expiry and ship a reminder earlier than the time is up (inside the first 24 hours).
In actual fact, Manychat delivers a 58% carry in recovering deserted carts vs. business common. Plus, Manychat recovers a mean of $154 per cart. 🛒
Remaining ideas
Implementing this eCommerce technique with the ability of Instagram Automation can cut back your customer support time and prices, generate extra income, and attain extra clients.
In case you’re able to dive proper in and study the fundamentals of Instagram Automation, take a look at our free Instagram Automation video course.
The contents of this weblog had been independently ready and are for informational functions solely. The opinions expressed are these of the writer and don’t essentially replicate the views of ManyChat or some other occasion. Particular person outcomes might fluctuate.
