We all know that getting cell web site guests to obtain and use your app generally is a problem, so Journeys focuses particularly on serving to drive app development and engagement by turning your cell web site into your largest supply of app installs. Journeys is without doubt one of the hottest merchandise at Department as a result of it provides customizable, versatile, and focused sensible banners, interstitials, and pop-ups.
We’re excited to proceed making Journeys even higher. We’ve just lately made fairly a couple of adjustments to enhance usability, present extra inventive flexibility, and supply insightful information to enhance resolution making.
What’s new in Journeys?
Let’s discover the newest and best options…
Creatives Supervisor software
Simply handle your creatives in a brand new, devoted tab throughout the Department Dashboard. Now you may create and edit templates, collaborate throughout groups, and schedule future launch dates multi functional place.
Creatives Optimization (A/B testing) (presently in beta)
Leverage our new A/B testing tab within the dashboard to measure the efficiency of creatives inside a Journeys marketing campaign. Use these insights to make extra knowledgeable choices and drive extra conversions.
Up to date templates
By in style demand, we have now added two new designs. With dozens to select from, get added flexibility when designing your Journeys campaigns with the next templates:
- Middle overlay with background opacity
- Backside partial interstitial with background opacity
Consumer expertise enhancements
Additionally, you will encounter many new enhancements that make Journeys a lot simpler to make use of, together with:
- Improved pace with sooner pagination
- Fast reordering of your Journeys’ priorities
- Simpler readability of charts and tables
Improved URL modifying
When modifying URLs inside Journeys, you’ll not see truncated URLs. Viewing the whole URL will enable for simpler modifying and administration of a number of URLs at one time.
The advantages of utilizing Journeys sensible banners
Capturing net guests and changing them into loyal app customers is difficult. Nonetheless, sensible banners are a robust software for turning net customers into high-value app customers. Journeys sensible banners can alleviate a number of the ache factors typically related to the web-to-app buyer journey. A number of the key advantages embrace:
- Simply create and edit sensible banners without having any technical information or developer expertise.
- Personalize the sensible banner expertise with highly effective viewers focusing on instruments whether or not the person comes from an natural search, an e mail marketing campaign, or is a repeat customer.
- Guarantee effectivity and collaboration with the flexibility to handle all of your sensible banner creatives and information in a single place.
- Collect attribution information from referring hyperlinks and go it by way of Journeys for an entire view of the person expertise.
Let Department assist
Our cell linking platform (MLP) delivers customized person experiences throughout all of your channels, together with your web site. Journeys offers you the instruments you want to drive your cell web-to-app development with elevated conversions and better lifetime worth (LTV) customers in your app.
Department’s Journeys helps you adapt to the web-to-app problem by permitting you to simply create, personalize, and measure sensible banners whereas capturing correct and insightful attribution.
Study extra about Journeys.
