Pinterest could even be thought of by many professionals because the ugly duckling of social networks, however that isn’t what some corporations assume. With 433 million energetic customers worldwide, it’s potential to succeed in hundreds of thousands in visitors and improve your model consciousness via the platform for those who use it correctly.
On this article, we’ll record 5 manufacturers which might be doing a superb job on Pinterest to encourage you to begin or enhance your Advertising and marketing technique there.
1. IKEA
IKEA is a globally-recognized model that designs, creates and sells ready-to-assemble furnishing merchandise, equivalent to kitchen home equipment, dwelling equipment, and so forth.
On Pinterest, their Advertising and marketing technique creates a complete “dwelling environment”, sharing design and group concepts, recommendations on easy methods to use and care for on a regular basis dwelling objects. Going even additional, they share drinks and meal recipes for while you’ll have some associates coming by.
Their Pinterest account actually teaches us the significance of understanding your persona deeply, so you’ll be able to construct an entire technique round exploring their life-style.
2. Airbnb
With greater than 10 million month-to-month views and greater than 165 thousand followers, the Airbnb account on Pinterest shares Airbnb’s locations from all over the world, together with journey concepts and hands-on ideas.
Their content material could sound just a little apparent, I do know. However the profitable (and insightful) factor in regards to the Airbnb Advertising and marketing technique on Pinterest is how they use strategic key phrases and hashtags for extra accessible search phrases. In any case, we’re speaking a couple of social media platform that additionally makes use of web optimization to ship the appropriate content material to its customers.
And speaking about hashtags, they encourage their followers to additionally share their footage utilizing the Airbnb hashtag, creating a way of neighborhood and belonging. Fairly cool, proper?
3. Etsy
Etsy is a world on-line market, the place you should purchase classic, customized, and distinctive gadgets from small companies and entrepreneurs. As you’ll be able to think about, the which means of “success” for Etsy is making these companies profitable through the use of their market.
So, their complete Advertising and marketing technique on Pinterest relies on serving to to advertise these small companies, by giving them the area they should share their work. There, you’ll discover movies and content material handing out a “behind-the-scenes” look into small companies and their artistic processes.
With this strategy, Etsy is selling not solely the merchandise discovered on their web site but additionally giving a voice to the promoting artist. With that, they’re making their market much more engaging for each clients and sellers.
4. Vogue Journal
Utilizing the platform to create a way of exclusivity, Vogue Journal’s Advertising and marketing technique on Pinterest depends on sharing movies from photoshoots and “backstage” pictures.
After we take into consideration constructing a model neighborhood, this sort of “unique” content material may also help you to reinforce your devoted and passionate viewers.
Additionally, it’s an instance that may encourage you to diversify your content material on totally different social media and make them uniquely engaging.
5. Samsung
Samsung’s Advertising and marketing technique on Pinterest teaches us the significance of actually understanding the social media you’re on, earlier than planning your technique strategy. That features not solely understanding the platform itself, but additionally its viewers and consumer conduct.
In the event you have a look on their Instagram, you’ll discover tons of cellphone footage and content material, not solely as a result of that is their core product, however as a result of it additionally works for the Instagram viewers. However, as you have been in a position to see on this article, Pinterest is extra about life-style, design concepts, and inspirational content material.
Nicely, not by probability, Samsung’s Pinterest account is totally totally different from their Instagram account. On Pinterest, they concentrate on home equipment and residential inspiration, since this makes good sense for this particular platform.
The principle lesson right here is: why waste money and time on content material that won’t make sense in your viewers? We will (and may) use totally different social media platforms to create totally different approaches if that is what’s going to deliver worth to clients!
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