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We’ve seen demand for influencer advertising and marketing improve tremendously over the past 12 months as companies wish to interact in on-line conversations that influence them. On the company aspect, our companions have skilled the identical explosion of wants coming from their shoppers who’re searching for new methods to be related in a digital world.
Not too long ago, we began a partnership with LEWIS PR, the worldwide PR and digital communications company, to assist and improve its data-driven influencer methods. By way of our partnership, LEWIS will be capable of establish, interact and nurture an important individuals for his or her work, turning insights into motion for his or her shoppers. I talked to Stephen Corsi, Senior Vice President at LEWIS PR about our partnership and he mentioned:
“During the last couple of years, now we have invested considerably in new digital options. By rolling out Traackr worldwide we will establish goal themes, focus in on key influencers after which proactively monitor in real-time. This settlement accelerates LEWIS’ objective in turning into some of the information sensible communication businesses on the earth.”
The important thing right here is that it’s important for communicators to know the individuals and content material that matter most to a dialog, which is why we’re very excited to assist LEWIS’ modern and strategic work in influencer relations.
We obtained to speaking with the workforce at LEWIS about how as we speak’s model of influencer advertising and marketing remains to be a brand new idea that has only in the near past began to develop right into a extra refined apply. That why we teamed up with LEWIS to create A Framework for Influencer Advertising and marketing. We collectively checked out profitable influencer advertising and marketing applications and broke them down into an at-a-glance 5-Step Motion Plan you’ll be able to comply with.
It at all times begins by defining your viewers and discovering the precise influencers. In each profitable program, there is a listening element the place you extract insights that assist you to resolve who to succeed in out to and the best way to get them concerned in your model tales. Lastly, the influencer work that outperforms the remainder at all times consists of measurement and refining based mostly on analytics.
Try the framework and tell us what you assume!
