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The worst has occurred: a significant disaster is underway affecting your group. This may very well be something from an embarrassing social media gaffe to a bodily emergency and the whole lot in between. However now reporters are blowing up your telephone, your electronic mail is much more unmanageable than standard and also you’re attempting to deal with all of it whereas getting good, well timed messages out to the general public.
Take a deep breath. It’s going to be OK.
Nick Lanyi, a marketing consultant with RCG and former journalist, lays out 5 steps to assist work with the media as a substitute of in opposition to them throughout your most chaotic moments.
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