Although TikTok rose to fame as a platform for Gen Z dance challenges, TikTok has grown to embody each form of content material and neighborhood. Actually, with options like in-app buying, livestreaming, and branded hashtag challenges, it’s now a vital software for manufacturers seeking to join immediately with clients. (Good factor it’s lastly doable to schedule TikTok posts.)
As you develop your 2023 TikTok advertising technique, listed here are the important thing TikTok stats to bear in mind.
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Basic TikTok statistics
Since launching in 2016, TikTok has skyrocketed by means of the app-o-sphere to seize the hearts and minds and screens of social media customers, with some critically brag-worthy numbers, like 3 billion downloads (together with 672 million downloads in 2022 alone) and 50 million day by day lively customers.
Listed here are some extra fascinating TikTok statistics concerning the app that’s now the sixth hottest social media platform on the earth.
- Nonetheless, once you rank apps for highest utilization time, TikTok climbs the charts barely, clocking in at #5. In different phrases: TikTok could have fewer customers than Instagram, however it seems to be extra compelling.
- TikTok customers spend 22.9 hours monthly on the app; Youtube clocks in with a barely greater quantity at 23.4 hours month-to-month.
TikTok consumer statistics
You’ve most likely acquired a broad image in your head of who the common TikTok consumer is — however the reality is, not each one of many billion world lively customers on the platform is a Billie Eilish impersonator.
There are individuals from each technology represented on the app, utilizing TikTok’s enjoyable and simple enhancing instruments to submit movies on all the pieces from dance tendencies to monetary recommendation (for higher or for worse) to activism.
These are additionally people who find themselves curious about participating with manufacturers and doing a little critical buying… so if your organization is on the ‘Tok, it’s time to get to know (and love) your viewers.
- TikTok lately surpassed an enormous milestone: 1 billion world lively customers. That’s 18% of web customers worldwide.
- Whereas TikTok could get a fame as being for youngsters, a full 24% of its world viewers is ladies aged 18 to 24. Male customers of this age bracket make up one other 18%.
- 31% of TikTok’s viewers falls into the 25 to 34-year-old age group.
- However TikTok customers aren’t unique to the app — actually, solely 0.1% of TikTok customers solely use TikTok. 83.4% additionally use Fb, 81% additionally use Instagram, and 77% are additionally utilizing Youtube. The least possible overlap is with Reddit—solely 16.7% of TikTok customers are additionally regulars there.
- Nonetheless, amongst youthful, female-identifying demographics, that quantity is greater: 11.3% of this group known as TikTok their favourite.
- Solely 6.6% of male customers in that age bracket name TikTok their favourite platform, preferring Instagram, Whatsapp, Fb, and WeChat.
TikTok utilization statistics
Understanding who makes use of TikTok is vital for entrepreneurs, however so is knowing how they use it. Although TikTok could have initially been created as a lip-synching app, its operate has advanced past anybody’s creativeness.
Now, it’s an leisure hub and schooling software, one which customers flock to for analysis, info, buying, and laughs. (And, sure, lip-synching and dancing are nonetheless as in style as ever right here.)
Communities discover one another right here — hey, #witchtok! — and new languages are created. Sure, technically you possibly can describe TikTok as a short-form video platform (and we completely did earlier on this story), however the reality is, it’s a robust social connecter and communication software, too.
- Relating to complete utilization time, TikTok ranks fifth (behind Youtube, Fb, WhatsApp, and Google Chrome).
- In accordance with Pew Analysis, 16% of youngsters say they use TikTok “nearly always” (19% say the identical about YouTube).
TikTok for enterprise statistics
If you happen to’re not utilizing TikTok for enterprise but, you’re making a mistake, my pal.
Given the truth that a billion individuals of all ages are lively on the app, chances are high, you’ll discover your viewers hanging out right here. TikTokers are actively looking out for product suggestions and evaluations, hungry for content material from their favourite manufacturers.
Whereas it’s true not each social platform is a match for each target market, the enterprise alternatives right here on TikTok are too wealthy to not a minimum of discover. And also you don’t should be on-line all day — now that you may schedule TikToks, it’s simpler than ever to take part on this digital enterprise growth at your personal comfort. Learn on for TikTok enterprise statistics that may simply encourage you to brush up in your video enhancing expertise.
- TikTok has a possible advert attain of 945.2 million (amongst customers aged 18+).
- That’s an elevated advert attain of 14.6% (121 million) since 2021 — that is an promoting platform that’s on the rise.
- On TikTok, you’ll discover your promoting viewers skews feminine: 53.1%, to be precise.
- If you happen to’re seeking to attain Millennials and Gen Z, it is a implausible place to do exactly that. 36.9% of TikTok’s promoting viewers is feminine within the 18-34-year-old vary; 32.8% are males on this helpful demo.
- But when your target market is older than that, you’ll discover Gen X and Boomers on TikTok, too. 30.4% of Tiktok’s promoting viewers is aged 35 and up, together with 5.5% within the 55+ class.
- Within the U.S., TikTok advertisements have a possible attain of 109,538,000. Brazil is the following largest advert attain market (76 mill+), adopted by Indonesia (69+) and Russia (57+).
- 92% of customers had been impressed to take motion after watching a TikTok video, whether or not that was visiting an advertiser’s web site, collaborating in a problem, or making a purchase order.
- No marvel that in 2022, TikTok was valued at $443.48 billion USD.
- TikTok creator Khabane Lame is probably the most adopted creator on TikTok, with 152 million subscribers as of November 2022. (Charlie D’amelio is #2, with 149 million.)
- 41% of TikTok customers say “lifting their spirits” is vital in motivating them to make a purchase order.
- Millennial TikTok customers love manufacturers: they’re 2.3x extra possible to create a submit and tag a model than different platforms.
- Teaming up with creators pays off: advertisements with creators on TikTok drove a 26% improve in model favorability amongst customers.
There you’ve got it: the chilly, exhausting numbers behind the most popular app on the town. Now that you simply’re armed with these highly effective TikTok statistics, you’re most likely itching to get began along with your TikTok enterprise technique. We’ve acquired your again with how-to guides, the newest intel on TikTok updates, and the TikTok scheduling software of your desires.
Watch this video to learn the way to schedule TikTok posts for your online business in your cellphone with Hootsuite.
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