52 Snapchat Statistics That Matter to Entrepreneurs in 2023

Whereas TikTok and Instagram might snatch all of the headlines, Snapchat stays probably the most widespread social media platforms on the earth—which implies companies needs to be taking notice.

Positive, it’s stuffed with foolish filters and results, however beneath the bells and whistles, Snapchat is a strong device for manufacturers that need to join with their audiences in enjoyable and interesting methods.

In the event you’re contemplating utilizing Snapchat for enterprise, it’s time to get conversant in the newest Snapchat stats. Information is energy, in any case. So prepare to trace important Snapchat age statistics, familiarize your self with essentially the most up-to-date Snapchat enterprise stats, and dig in deep with attention-grabbing information concerning the social media platform. With these numbers in hand, you’ll be able to take your social media advertising technique to the following stage.

Listed here are all of the Snapchat utilization statistics you might want to make social media a (anticipate it!) snap in 2023.

Basic Snapchat statistics

Snapchat launched in 2011. The messaging app’s signature characteristic was disappearing non-public messages and short-term tales, and even because it’s developed over the previous decade-plus with options like procuring and branded filters, at its coronary heart, Snapchat is a device for connecting with family and friends.

And whereas it will not be the world’s hottest social media platform (that honor goes to Whatsapp), Snapchat has an actual maintain on Gen Z. Those that do Snap, snap arduous: individually, customers spend half-hour a day on the app; collectively, they ship tens of millions of Snaps each single minute.

All of which is to say, the social media platform is a superb match for manufacturers trying to join with a younger, passionate, extremely engaged demographic. If that aligns along with your social media goal market, learn on for some key Snapchat stats.

• ..and a whopping 347 million day by day lively customers

• The Snapchat app was downloaded a complete of 330 million instances in 2022 — 54 million of these downloads had been within the U.S. market
• Greater than 2.4 million Snaps are shared each single minute

• It’s extremely uncommon {that a} Snapchat consumer solely makes use of Snapchat: simply 0.1% of customers are distinctive to the platform. 83.6% of Snapchat customers are additionally on Fb, and 81% additionally use Instagram. Snapchatters are least prone to even be utilizing Reddit… there’s solely a 22.3% overlap

• Snapchat helps greater than 40 completely different languages
• In a US shopper satisfaction survey, Snapchat scored excessive with 70 factors (out of a possible 100), beating out Instagram, Twitter, LinkedIn, Tumblr, and Fb

Snapchat customers spend a mean of half-hour a day on the app

• Surprisingly, regardless of this excessive utilization price, solely 1.4% of customers name Snapchat their favourite social platform. Whatsapp is essentially the most beloved, successful 16.1% of the vote, adopted intently by Fb (14.6%) and Instagram (14.5%)

Snapchat consumer statistics

Snapchat’s consumer base skews younger — you’re not going to discover a ton of Gen X or Boomers on the app — with some research even reporting that 60% of all youngsters globally use Snapchat. It’s a quantity that’s grown constantly over the previous 5 years, regardless of the glitz and glamor of TikTok amongst in the present day’s social-loving youth. Amongst these Gen Z and Millennial customers of Snapchat, it’s a reasonably even break up between female and male, with customers positioned in additional than 20 nations across the globe. Commit these Snapchat viewers statistics to reminiscence (or, you realize, bookmark this web page) to be sure you know precisely who you’re, uh, snapping directly you begin your enterprise Snapchat account.

• Hispanic youngsters are amongst Snapchat’s largest power-user demographic: 23% of this group say they use Snapchat “virtually continually,” whereas simply 12% of white teenagers and 11% of Black teenagers say the identical

Snapchat utilization statistics

By this level, you in all probability perceive that Snapchat is a device for sending and receiving video messages, both privately or broadcast to the world. However do you know that the typical Snapchatter is popping into the app greater than 30 instances day by day or that they love to make use of the app to talk instantly with their family members? Time to dig into these Snapchat utilization stats to actually chew on all of the very important particulars—from what number of messages are despatched every month on Snapchat to how usually youngsters are logging on.

• 42.3% of Snapchat customers say they’re on the platform to submit or share images or movies, whereas 35.8% are there to message family and friends

• The typical Snapchat consumer opens the app greater than 30 instances a day
  Collectively, Snapchatters ship greater than 4 billion+ messages day by day
• Android customers spend 3.1 hours a month on Snapchat — a quantity much like Fb Messenger, however one which’s fairly low in comparison with Youtube (23.4 hours) and Tiktok 22.9)
• Amongst teenagers who use Snapchat, 1 / 4 report that they use Snapchat “virtually continually”

• It’s not the commonest supply for present occasions, however 4% of U.S. adults say they get their information from Snapchat

• In 2022, the variety of Snap Tales with music grew over 300% (the most-used songs embody “Joyful Birthday” by Vitamin A, “El Haraka De” by Ahmed Helmy, and “Like Me Higher” by Lauv)
• Snapchatters interact with AR 250 million instances per day on common and play with AR lenses themselves 6 billion instances day by day

• Greater than 300 million Snapchat customers interact month-to-month with the Snap Map (a personalised map that locations enterprise listenings and close by Tales)

• From 2021 to 2022, there was a 55% enhance in time spent watching Highlight content material
• Snapchatters are 150% extra doubtless than non-Snapchatters to favor to speak with photos over phrases

• Snapchat customers are additionally 1.5x extra doubtless than non-Snapchatters to gravitate in the direction of immersive video and cell video games, together with AR experiences
• When surveyed, 75% of Snapchat customers report that their most important motive for utilizing the app is to attach with shut household and mates
• Social media customers favor Snapchat over different platforms for “sharing actual life moments”

Snapchat for enterprise statistics

In the event you’re contemplating utilizing Snapchat for enterprise, you’re in good firm: manufacturers from everywhere in the world benefit from the platform’s loyal, extremely engaged viewers. Snapchat customers discover inspiration for purchases and do their procuring analysis on the app. Revolutionary instruments like AR filters and results provide the chance for advertisers to get artistic and interactive with their audience. Learn on for extra Snapchat enterprise stats to encourage your social media technique.

• For Snapchat customers, shut mates are extremely influential—4x extra influential, the truth is, than celebrities or influencers in the case of buying selections
• On Snapchat, greater than some other platform, customers are most certainly to share their procuring experiences and favourite purchases
• 23.2% of Snapchat customers are on the platform to comply with or analysis manufacturers and merchandise
• The present valuation of Snapchat is $38.3 billion
• Regardless of the headlines about social media inflicting melancholy, 90% of Snapchatters report constructive emotions whereas utilizing and viewing Snapchat tales

• Half of Snapchat consumers agree that AR offers them extra confidence a couple of product’s high quality (and seven in 10 are considering utilizing AR to work together with a product earlier than shopping for)

Snapchat promoting statistics

Promoting on Snapchat can get you entry to a youthful viewers who’re able to do some severe procuring. Even when you have a small social media promoting price range, somewhat can go a good distance on this extremely interactive and intimate app, with advert choices accessible to go well with virtually any price range. Snapchat advertisements are supposed that can assist you obtain consciousness, consideration, or create conversions, and may rise up and working in beneath 5 minutes. Be taught extra about your Snapchat advert choices right here, after which learn on for some quick information about promoting on Snapchat.

• The nation with the best Snapchat viewers attain in 2022? Luxembourg
• In the meantime, the nation with the most important eligible advert attain is Saudi Arabia

• India has the most important Snapchat promoting viewers, at 145 million, whereas the U.S. clocks in at 107 million

• Snapchat has a possible attain of 575.7 million individuals—that’s 11.4% of all web customers, and seven.2% of the worldwide inhabitants
• In 2022, Snapchat had a year-over-year enhance in advert attain of seven% (38 million individuals!)
• The vast majority of Snapchat’s consumer base is a part of Gen Z—a technology with a worldwide spending energy of $4.4 trillion. (Within the U.S., Gen Z’s collective shopping for energy is $150 billion)
• Snapchat audiences discover advertisements with ‘model goal’ 8% extra immersive and interesting than advertisements and not using a goal
• The 35-plus market is rising for Snapchat advertisers: 12 months over 12 months, the app has seen a 40% enhance in day by day common time spent participating with exhibits and writer content material
• Whereas Snapchat promoting makes up lower than 2% of the U.S. digital advert market, the app’s advertisements attain practically half of U.S. smartphone customers

• Advertisements which might be 5 to six seconds lengthy have the very best efficiency, in response to Snapchat
• Surprisingly, 64% of Snapchat advertisements are considered with sound on
• Advert recall for Gen Z on Snapchat is greater than different generational cohorts… regardless of the actual fact these customers spend much less time watching every advert: 55% of Gen Z can recall an advert they watched for lower than 2 seconds

• After watching an advert on Snapchat, customers are 34% extra doubtless to buy the merchandise marketed themselves and 45% extra prone to suggest a model to their mates

Your head might be reeling with numbers, however that’s a great factor—that dizzy feeling simply means you’re all charged up and able to create an knowledgeable and completely spectacular Snapchat enterprise technique. Take these Snapchat stats and go forth to greatness!