57 TikTok Stats to Know in 2024

Since launching in 2018, TikTok has racked up thousands and thousands of downloads globally. It can be a little bit of a thriller since TikTok doesn’t at all times disclose key app metrics.

As somebody who’s gotten sucked into the app, hearted tons of of posts, and even made just a few movies, I’m pretty sure that this platform will stick round for fairly a while.

That will help you make knowledgeable selections about your technique, we’ll cowl key TikTok statistics and details to know.

Already know what stats you’re searching for? Bounce there with this desk of contents:

• TikTok utilization amongst social media entrepreneurs has elevated 15% yr over yr. (HubSpot Weblog Analysis)
• 27% of entrepreneurs surveyed plan to make use of TikTok for the primary time in 2024. Forward of TikTok is Fb (40%), YouTube (45%), and Instagram (39%). (HubSpot Weblog Analysis)
• Entrepreneurs say that TikTok, Instagram, YouTube, and Fb have the largest potential to develop in 2024, and 60% of entrepreneurs will improve their funding in these apps. (HubSpot Weblog Analysis)
• The most effective instances to publish on the app are 6-9 p.m., 3-6 p.m., and 12-3 p.m., and the most effective day is Friday. (HubSpot Weblog Analysis)
• Based on a examine, one in ten Gen-Zers is extra prone to depend on TikTok than Google. (Adobe)
• TikTok has the third-best engagement price, in accordance with entrepreneurs. Of entrepreneurs surveyed, 13% stated that TikTok has the best engagement price. Forward of TikTok is Fb (22%), YouTube (23%), and Instagram (23%). (HubSpot Weblog Analysis)
• TikTok video downloads have been as excessive as 2,733,100 in quarter three of 2023. (Statista)
• TikTok says that just a few U.S.-based workers can “warmth” movies, which implies they’ll intervene to extend their viewership. (Forbes, eMarketer)
• TikTok’s CPM is half the price of Instagram, a 3rd of the price of Twitter, and 62% lower than Snapchat. (eMarketer)

Inside TikTok’s first yr, it reportedly reached 500 million month-to-month lively customers. Whereas as soon as thought-about a fluke, TikTok’s development has solely skyrocketed since then.

• In September 2021, TikTok celebrated reaching 1 billion month-to-month lively customers. (TikTok)
• Douyin, TikTok’s authentic standalone app in China, had 300 million customers when Musical.ly merged with TikTok. (The Verge)
• In 2022, TikTok was probably the most downloaded app globally (850 million downloads), adopted by Instagram and WhatsApp. (Statista)
• In 2024, TikTok was the third most downloaded app with 128 million downloads, after Temu (132 million downloads), and curiously, Capcut, TikTok’s video enhancing app. (Enterprise of Apps)

• TikTok’s largest age group is between the ages of 18 and 24. (Statista)
• 54.1% of worldwide TikTok customers are feminine, and 45.9% are male. (Information Reportal)
• 70% of U.S. TikTok customers determine as sports activities followers. (TikTok)
• 92% of Gen Z customers aged between 16 and 25 years use YouTube. Instagram and TikTok comply with, with 85% and 78% of U.S. Gen Z customers. (Statista)
• Amongst social media entrepreneurs who construct social media communities, 28% say that TikTok is the simplest platform for constructing an lively neighborhood on social media. (HubSpot Weblog Analysis).
• America, Indonesia, and Brazil have the biggest audiences on TikTok as of January 2024. (Statista)
• TikTok is now out there in additional than 200 international locations. (Oberlo)

• The typical person spends 95 minutes per day on the app, in accordance with DataProt. (DataProt)
• TikTok was downloaded 767 million instances worldwide in 2023. (The Guardian)
• TikTok is extra standard than Fb for Gen Z in each nation, with the Czech Republic being the one exception. (Klarna)
• 90% of TikTok customers suppose sound is significant for the TikTok person expertise. (Shoplus)
• After seeing an advert on TikTok, viewers belief the model 41% extra and are 31% extra prone to be loyal to the model. (TikTok)
• Customers are 1.8x extra prone to agree that TikTok introduces them to new subjects they didn’t even know they appreciated. (TikTok)
• 1 / 4 of U.S. adults underneath 30 repeatedly get information on TikTok. (Pew Analysis Heart)
• 40% of customers say that their For You Web page (FYP) is both extraordinarily or very fascinating to them. (Pew Analysis Heart)
• 52% of U.S. adults on TikTok have by no means posted a video on the platform. (Pew Analysis Heart)

• Advertisements on TikTok considered for lower than six seconds nonetheless produce a stronger impression in comparison with advertisements considered for 20 seconds or extra. (TikTok)
• 71% of TikTok customers who take motion off the platform say that TikTok exhibits them precisely what they’re searching for. (Market Solid)
• 67% of feminine consumers depend on creator suggestions earlier than making a purchase order. (TikTok)
• 57% of manufacturers now leverage short-form movies (TikTok, IG Reels, and so forth.) as a part of their social media technique. (HubSpot Weblog Analysis)
• TikTok customers are 1.8x extra prone to persuade their household and mates to purchase the merchandise they bought beforehand (versus non-TikTok customers). (TikTok)
• 44% of Gen X TikTok customers say the platform helps them uncover new issues. (TikTok)
• TikTok customers are 1.4x extra seemingly to purchase a brand new tech product within the subsequent six months (versus non-TikTok customers). (TikTok)

• 37% of TikTok customers in the USA made purchases both by means of hyperlinks on the app or immediately on the platform. (Statista)
• TikTok customers are 1.4x extra prone to order extra meals or grocery deliveries throughout festive seasons (versus non-TikTok customers). (TikTok)
• TikTok customers are 1.3x extra seemingly than different platform customers to buy a product to raise their spirits. (TikTok)
• Millennial TikTok customers are 2.9x extra seemingly than different platform customers to make a tutorial a couple of product after shopping for it. (TikTok)
• 50% of TikTok customers have purchased one thing after watching TikTok LIVE. (The Drum)

• Probably the most adopted creator on TikTok is Khaby Lame, with 161.4 million followers. Following shut behind is Charlie D’Amelio, with 152 million. (Wikipedia)
• 67% of entrepreneurs who work with influencers/creators work with micro-influencers (10,000-99,999 followers/subscribers). Solely 17% work with mega influencers (over 1 million followers/subscribers). (HubSpot Weblog Analysis)
• 47% of entrepreneurs worth the standard of an influencer’s content material when deciding who to work with. (HubSpot Weblog Analysis)
• 90% of entrepreneurs will keep or improve funding in influencer advertising in 2024. (HubSpot Weblog Analysis)
• America has a big pool of influencers, with 10M people thought-about as such. (Influencity)
• Within the U.S., the variety of feminine influencers reaches 4.7M. Male influencers, alternatively, make up solely 2.8M influencers. Lastly, neutral-gender influencers comply with with 2.5M. (Influencity)
• Warner Music Group teamed up with six TikTok influencers and obtained over 1.5M likes, a mean engagement price of 17%, and 13.4K user-generated movies. (The Influencer Advertising Manufacturing unit)

Right here‘s a compilation of TikTok’s #CowboyChallenge the place folks sporting regular clothes minimize to themselves in cowboy costumes to the music “Outdated City Street.”

[Video: https://youtu.be/LxwpKKK3P4s]

• TikTok is the highest world app for client spending. (information.ai)
• TikTok has a 4.7-star score within the Apple App Retailer and 4.3 within the Google Play Retailer. (Apple App Retailer, Google Play Retailer)
• Bytedance, TikTok’s father or mother firm, is valued at $268 billion, making it the world’s most useful startup. (China Cash Community)
• Within the first three quarters of 2023, TikTok registered a income of about $9.4 billion. (What’s The Massive Information)
• TikTok generated an estimated $14.3 billion in income throughout 2023, a 52% improve year-on-year. (Enterprise of Apps)
• TikTok was on monitor to amass round $20 billion in world gross merchandise worth final yr. (TechCrunch)

The Mysteries of TikTok

Though TikTok is a high social platform and is ramping up its choices for advertisers, it’s nonetheless relatively new. When an organization or startup is new, it’s not unusual for management to cover early numbers, even when a model is profitable. In truth, we’ve seen this with different main firms like Snapchat and Netflix.

Regardless of the launch of TikTok For Enterprise in mid-2020, there’s nonetheless much more to study as TikTok’s world groups and ByteDance proceed to stay hush-hush about main metrics. Within the coming years, as TikTok continues to attract in additional advertisers, it wouldn’t be shocking if we began to see extra clear details about the app and its person base.

Within the meantime, if you wish to study extra about TikTok, you’ll be able to learn up on its quick historical past and early success on this publish, or click on right here to discover a how-to information for utilizing the app. As well as, you’ll be able to uncover necessary TikTok details app on numerous web sites:

Need to see what different companies are doing on TikTok? Try this roundup of manufacturers on TikTok.

TikTok is an important a part of entrepreneurs’ technique. These stats present how wide-reaching the platform is and the ability of crafting the fitting message. Begin experimenting with TikTok right now, discover the fitting technique for you, and develop.