Are you searching for the very best Mailchimp options to supercharge your e mail advertising and marketing? You’re not alone. Mailchimp is without doubt one of the hottest e mail advertising and marketing companies, however its recognition doesn’t make it the one-stop resolution for all digital entrepreneurs.
Many small companies and startups start with Mailchimp due to its free plan and easily due to its title recognition. Nevertheless, the free plan solely permits 500 contacts and limits the variety of emails you’ll be able to ship to 1000. That doesn’t depart a lot room for development in your advertising and marketing efforts,
After shifting to a paid plan, chances are you’ll discover Mailchimp’s e mail advertising and marketing options missing and the value will increase unsustainable.
Mailchimp’s pricing is predicated in your complete variety of contacts, your variety of month-to-month e mail sends, and the options you want.
Mailchimp can rapidly go from reasonably priced to costly as you develop your e mail record and begin needing instruments akin to superior segmentation and send-time optimization.
If you need e mail advertising and marketing software program that’s higher than Mailchimp and has fairer pricing, there are many choices on the market.
On this article, I’ll share 6 of the very best Mailchimp options and discover the highest options, professionals/cons, and pricing plans for each. Then, you’ll be capable of discover the choice that’s finest for your corporation and begin constructing a profitable e mail advertising and marketing technique.
The right way to Select the Finest Mailchimp Various
As you determine which e mail advertising and marketing service is best for you, listed below are just a few concerns:
- Ease of Use: Select an e mail advertising and marketing service that matches your advertising and marketing crew’s expertise stage. Additionally, contemplate how a lot time they’ll must commit to e mail advertising and marketing. Discover the appropriate steadiness between simplicity and superior options.
- Automation Performance: E-mail advertising and marketing automation makes it attainable to ship welcome e mail sequence, deserted cart emails, win-back campaigns, and extra. You’ll want an e mail platform that makes it straightforward to arrange an automated workflow, which permits these e mail campaigns to run on their very own.
- Segmentation: E-mail segmentation is completely key to sending related content material to your audience.
- Testing Capabilities: Your e mail service ought to supply straightforward A/B testing for topic strains. And it’s even higher when you can check your sender names and e mail content material. If you happen to plan to do extra superior testing, be sure you select a platform with multivariate testing capabilities.
- Signup kinds and Touchdown Pages: These ought to be straightforward to create and combine, so you’ll be able to successfully develop your contact record.
- SMS Advertising: Do you intend to additionally ship SMS advertising and marketing messages? Streamline your advertising and marketing instruments by selecting an e mail platform with an SMS add-on.
- In-depth Reporting: Go along with a platform that permits you to undertake a data-driven method. Don’t even contemplate any Mailchimp options that don’t supply detailed efficiency stories that allow you to entry the strengths and weaknesses of your marketing campaign.
- Deliverability Charges: Excessive e mail deliverability charges are essential for the success of your e mail campaigns. Evaluate the charges of various platforms to make sure your emails attain your subscribers’ inboxes.
- Integrations: Think about how effectively the platform integrates with any lead-generation instruments, CRM (buyer relationship administration) software program, and eCommerce platforms chances are you’ll use.
- Buyer Help: Lack of assist is one in every of Mailchimp’s greatest drawbacks. Different various companies supply wonderful assist by e mail, stay chat, or cellphone.
- Pricing: After all, none of those nice options matter when you can’t afford the platform’s value. If you happen to’re a small enterprise simply getting began with e mail advertising and marketing, search for an possibility that has a free or low-cost plan however allows you to scale up as you develop.
As you learn by our record of high Mailchimp rivals, you’ll see data and particulars on many of those concerns.
However why do you have to belief our evaluation?
Right here at OptinMonster, we’ve spent over a decade serving to companies enhance their e mail advertising and marketing. Our onsite advertising and marketing campaigns aid you seize high-quality leads on your e mail record and section these leads for higher outcomes.
Not solely that, however we’re additionally specialists at operating our personal e mail advertising and marketing. We’ve examined, experimented, and optimized our option to a 59% open charge and a 99.08% deliverability charge for our personal e mail campaigns.
We all know what it takes to succeed at e mail advertising and marketing, and we perceive the instruments and performance you want when searching for companies like Mailchimp.
Now, let’s dive into our record of among the finest Mailchimp options. This record isn’t essentially ranked from finest to worst, as each enterprise has totally different wants. As a substitute, this record will aid you discover an e mail advertising and marketing service that has the options you want at a worth you’ll be able to afford.
Fixed Contact gives a user-friendly interface and scalable performance to satisfy the wants of each mom-and-pop operations and bigger enterprises.
That’s why it’s our high choose for e mail service suppliers for small companies.
Fixed Contact is intuitive and feature-rich, but it surely’s necessary to notice that it isn’t essentially the most superior software program on this record. For example, it allows you to A/B check your topic strains with just some clicks, however its testing instruments don’t go a lot additional than that.
The platform additionally permits you to simply arrange among the hottest e mail automations, akin to welcome emails, birthday and anniversary gives, and cart abandonment campaigns. In reality, Fixed Contact has pre-made templates arrange for these workflows.
Fixed Contact gives a wonderful steadiness of options, ease of use, and cost-effectiveness. It’s also possible to simply combine OptinMonster into Fixed Contact.
Fixed Contact’s Prime Options:
- Intensive library of over 200 e mail templates
- Person-friendly drag-and-drop e mail editor
- Simple automation performance
- Segmentation tags
- Topic line A/B testing
- Potential to publish to social media inside the Fixed Contact dashboard
- SMS add-on obtainable
- In-depth marketing campaign exercise stories, together with open charge, unsubscribes, bounce charges, and inactive readers
- Customizable e mail signup touchdown pages to develop your e mail record
Fixed Contact Execs:
- One of the vital thorough e mail template libraries obtainable, with choices for varied events, objectives, and desires
- Intuitive and engaging interface and straightforward marketing campaign setup
- Robust buyer assist with stay chat, cellphone, and e mail help
- Efficient automation for primary e mail advertising and marketing capabilities
Fixed Contact Cons:
- Solely primary A/B testing capabilities, principally restricted to topic strains
- No free plan
- Customized automation paths are solely obtainable on the Premium plan
Fixed Contact Is Finest for:
Fixed Contact is ideal for small companies and rookies. It’s additionally a terrific selection for extra skilled entrepreneurs who wish to accomplish lots in a brief period of time.
Fixed Contact Pricing Construction:
The Lite plan begins at $12 a month. Nevertheless, to entry most performance, you’ll want not less than the Normal plan, which begins at $35 a month. The Premium plan begins at $80 a month.
These costs permit for as much as 500 contacts. Every plan has tiered pricing based mostly in your variety of contacts.
Fixed Contact gives a beneficiant 60-day free trial, so you’ll be able to attempt it with no threat.
Click on right here to get began with Fixed Contact.
If you happen to’re searching for a robust e mail advertising and marketing software with minimal startup prices, take a look at Brevo (previously Sendinblue). Not like Mailchimp and most different Mailchimp options, Brevo offers free customers a limiteless variety of contacts.
If you happen to’re rising your first e mail record or sending personalised emails to particular segments of your buyer base, Brevo’s free tier may also help you roll out your preliminary e mail advertising and marketing marketing campaign. On the free plan, you’ll be able to ship as much as 300 emails per day. And you may scale it as your mailing record grows (paid packages begin at $25 a month), so that you’ve at all times bought room to broaden.
Brevo’s Prime Options
- Limitless contacts for all plans, together with the free tier
- SMS and WhatsApp advertising and marketing
- Superior automation with workflow templates and {custom} automation
- Transactional emails, akin to order and transport confirmations
- Ship-time optimization
- A/B check each topic strains and e mail content material
- Highly effective segmentation instruments for creating extra personalised advertising and marketing campaigns
- In-depth marketing campaign stories, together with real-time stats, warmth mapping, and A/B testing
Brevo Execs
- One of the vital beneficial free plans
- All paid plans begin with a beneficiant 20,000 e mail sends per 30 days
- Brevo additionally gives a gross sales platform and buyer assist platform, making these capabilities straightforward to combine
Brevo Cons
- Fewer e mail templates than Fixed Contact or Mailchimp
- Doesn’t supply social media posting
- Fewer native integrations than another companies, but it surely does combine with OptinMonster
Brevo Is Finest for . . .
If you must get began without cost, you’ll be able to’t go improper with Brevo. When you’re restricted to 300 emails per day, you’ll be able to work round that for some time by segmenting your record. And segmentation is obtainable within the free plan.
Free e mail companies like Brevo are the proper for enterprise house owners trying to begin e mail advertising and marketing with out committing to a paid plan.
Brevo’s Pricing Construction
The free plan offers limitless contacts, 300 emails per day, and a whole lot of options. The Starter plan begins at $25 a month, and the Marketing strategy, which you’ll want for A/B testing and superior reporting, begins at $65 a month. These base costs offer you 20,000 e mail sends every month and scale up from there.
Click on right here to get began with Brevo.
HubSpot combines the facility of CRM software program with e mail advertising and marketing. If you happen to’re searching for an e mail builder and a CRM that can aid you observe your leads and efficiency, HubSpot has you lined.
HubSpot’s e mail advertising and marketing works for all content material creators, however its focus is on companies. It comes with an easy-to-use drag-and-drop e mail builder and a number of other e mail templates that can assist you design stunning emails.
E-mail advertising and marketing comes with HubSpot’s free plan, however its performance is restricted.
HubSpot’s Prime Options:
- Create emails in minutes with an intuitive drag-and-drop editor
- Emails Segmentation
- Scheduled e mail ship occasions
- A/B testing
- Advanced automation workflows
- Superior analytics
- Loads of integrations, together with with OptinMonster
- Potential to scale as much as extra complete CRM performance inside HubSpot
HubSpot Execs:
- Extremely customizable automation choices
- Built-in CRM to streamline buyer knowledge
- Intensive reporting and analytics
- One of the vital full advertising and marketing software program bundles available on the market
HubSpot Cons:
- Steep studying curve
- Excessive value for full characteristic entry
HubSpot Is Finest for:
Massive corporations and superior entrepreneurs.
HubSpot Pricing Construction:
HubSpot does have a free plan that permits for as much as 2,000 e mail sends per 30 days. As a result of Hubspot gives so many combos of instruments and merchandise, their pricing construction is advanced. Their Starter Advertising Hub plan, which incorporates primary e mail advertising and marketing, plan begins at $15 a month. Their extra complete Skilled Advertising Hub plan begins at $800 a month.
Click on right here to get began with HubSpot.
Drip is a CRM and e mail advertising and marketing platform designed particularly for eCommerce. It consists of instruments to create personalised buyer journeys and gross sales funnels.
Splendid for on-line companies, Drip gives the proper combination of e mail advertising and marketing and lead era. It comes outfitted with all of the progressive mailing instruments, like clever automation workflows, marketing campaign stories, and drag-and-drop e mail templates.
Drip’s strong and dynamic segmentation allows you to mix knowledge out of your retailer, web site guests, and advertising and marketing to completely goal your e mail campaigns. These focused campaigns may also help you maximize conversions and enhance income.
Drip’s Prime Options
- Deep eCommerce integrations with platforms like Shopify, WooCommerce, and BigCommerce
- A/B testing for as much as 4 topic strains at a time
- Dynamic product blocks
- Detailed analytics dashboard that permits you to monitor the income attributed to your campaigns and workflows
- Complete, custom-tailored conversion stories
- Segmentation by way of on-site customer habits
- Integrations with advertising and marketing instruments like OptinMonster to create all-inclusive lead era/e mail advertising and marketing marketing campaign.
Drip Execs:
- Business-leading eCommerce integration
- Particularly designed for exact e mail concentrating on
- Sturdy analytics
- Highly effective segmentation and automation characteristic
Drip Cons:
- No free or ultra-cheap starter plan
- Extra performance means extra complexity
Drip Is Finest for:
Ecommerce companies that actually wish to hone their e mail segmentation and focused advertising and marketing campaigns. If you wish to ship advertising and marketing emails based mostly on how prospects work together along with your on-line retailer, then Drip is for you.
Drip’s Pricing Construction
Drip begins at $39 per 30 days for as much as 2,500 contacts, and you’ll ship limitless emails for that worth. The worth scales up from there relying in your variety of contacts. Drip has an exceptionally easy pricing construction with out the complicated tiers of Mailchimp and plenty of different options.
Click on right here to get began with Drip.
If you happen to’re searching for an reasonably priced Mailchimp various that comes with all the e mail advertising and marketing instruments you want on your small enterprise, then take a look at Moosend.
Moosend gives a 30-day free trial that permits you to ship limitless emails to as much as 1,000 subscribers. It additionally gives an excessive amount of options in its low-priced paid plans.
Moosend’s Prime Characteristic:
- Drag-and-drop e mail editor and 70+ e mail templates
- Simple record segmentation for sending focused emails
- Automation workflows “recipes” for deserted cart campaigns, loyalty sequences, and extra
- Transactional emails
- SMTP Server
- Touchdown web page templates and editor
- A/B testing for topic strains, content material, and sender title
- E-mail and stay chat assist
Moosend Execs:
- Cheaper than many rivals
- Extra A/B testing performance than many costlier platforms
- A variety of options with out an enormous price ticket
Moosend Cons:
- Considerably fewer templates than rivals like Fixed Contact
- No SMS advertising and marketing, so that you’ll have to join one other platform if you wish to ship promo texts
- Some behavioral automation triggers are solely obtainable on the Enterprise stage
Moosend Is Finest for:
Small companies that want automation and testing at a low worth.
Moosend Pricing Construction:
Moosend is $9 for as much as 500 contacts, and the value will increase as you develop your subscriber record. For example, it prices $32 for two,001-3,000 contacts. All ranges assist you to ship limitless emails. To get their most superior options, you’ll must get an Enterprise quote.
Click on right here to get began with Moosend.
AWeber is a seasoned participant within the e mail advertising and marketing and automation area. It gives a variety of anticipated performance, plus just a few specialty options.
AWeber boasts a useful Hyperlink Preview characteristic that’s significantly helpful for bloggers and different content material creators. You merely drag and drop their Suggestions parts into your e mail and enter the URL for a weblog publish, podcast, or YouTube video. AWeber fetches the online web page’s title, description, and picture to create a sexy preview, which you’ll regulate to fit your branding.
AWeber’s Prime Options:
- Drag-and-drop e mail builder
- E-mail automation based mostly on subscribers’ habits
- Potential to design in Canva with out leaving your AWeber account
- Hyperlink previews for content material newsletters
- AI writing assistant
- Cellular app to create and edit emails and verify stories
- Touchdown web page builder with templates
- Integration with common advertising and marketing instruments, together with OptinMonster.
- WordPress plugin for creating drag-and-drop buyer kinds
AWeber Execs:
- A free plan for rookies to get began
- Hyperlink previews and feed blocks for content material creators
- Entry to 1000’s {of professional} photos, even on the free stage
- 600+ e mail advertising and marketing and e-newsletter templates
- Dozens of touchdown web page templates
- Autoresponders and advertising and marketing automation instruments
AWeber Cons:
- Some processes are unnecessarily clunky, akin to establishing cut up assessments or selecting an automation workflow
- AWeber lacks superior automation circumstances
- Unsubscribed contacts are included in your subscriber depend, which may drive up the value when you don’t usually purge them out of your account
- No SMS advertising and marketing possibility
AWeber Is Finest for:
Small and medium-sized companies that solely want primary automation options. It’s additionally value a glance when you do a whole lot of content material advertising and marketing or content material creation.
AWeber Pricing Construction:
The free plan permits you as much as 500 contacts and three,000 month-to-month e mail sends. You’re restricted to establishing 1 touchdown web page and 1 e mail automation on the free plan.
The Lite plan begins at $12.50 per 30 days and likewise limits the variety of touchdown pages and automation you’ll be able to arrange. If you need the liberty to create limitless lists, segments, touchdown pages, and segments, the Plus plan begins at $20 a month. Each of those costs restrict you to 500 contacts, and the value goes up as your record grows.
For very massive companies with over 100,000 subscribers, the Limitless plan is $899 a month.
Click on right here to get began with AWeber.
Extra MailChimp Alternate options to Discover
The e-mail advertising and marketing companies above are just a few of the very best and hottest MailChimp options obtainable. We targeted on offering a listing with a variety of options, professionals, cons, and worth factors.
Nevertheless, our record is much from complete. If you wish to dig deeper, listed below are just a few extra e mail platforms to analysis:
- ActiveCampaign: Superior and customizable, however with a steeper studying curve
- MailerLite: Newbie-friendly and strong, with a free plan for as much as 1000 subscribers
- Klaviyo: One other extra superior possibility for knowledgeable entrepreneurs
- Omnisend: Person-friendly platform targeted on eCommerce
- SendGrid: Sky-high deliverability charges and a powerful concentrate on transactional emails
- ConvertKit: Versatile segmentation for extremely focused campaigns
- GetResponse: Simple-to-use interface and AI integration
- Marketing campaign Monitor: Simple, complete e mail advertising and marketing instruments
BONUS: Construct Your E-mail Checklist With OptinMonster
With this record and a little bit of analysis, you’ll be prepared to decide on the very best Mailchimp various for your corporation. Regardless of which service you select, each e mail advertising and marketing technique begins with the identical first step:
Constructing a terrific e mail record filled with high-quality leads.
That’s the place OptinMonster is available in!
OptinMonster allows you to flip your web site into your strongest lead-generation software. Our popups. floating bars, inline kinds, and different onsite campaigns allow you to present your finest gives and lead magnets so you’ll be able to develop your e mail record.
We’ve got 100+ pre-made templates, which you’ll customise in our straightforward drag-and-drop builder.
You might have exact management over who sees your campaigns and when with our strong concentrating on and triggering guidelines. These embody:
- Exit-Intent® Know-how: Seize your customer’s e mail deal with earlier than they depart your website
- Web page-Degree Focusing on: Present guests particular gives based mostly on the content material they’re taking a look at in your website
- Timed Show and Scroll Triggers: Solely present your popup when a consumer has spent a sure period of time in your website or has scrolled by a selected proportion of a web page’s content material.
You’ll be able to have a highly-targeted e mail opt-in marketing campaign up and operating in your web site in mere minutes.
Need to study much more about e mail advertising and marketing instruments and finest practices? Take a look at these assets:
I am author and digital marketer with over 15 years of expertise. As a former advertising and marketing director for small nonprofits, I perceive what it is prefer to be a one-person advertising and marketing division. I am right here that can assist you generate extra leads in much less time.
Disclosure: Our content material is reader-supported. This implies when you click on on a few of our hyperlinks, then we could earn a fee. We solely advocate merchandise that we consider will add worth to our readers.
