Do you need to get extra gross sales out of your pricing web page?
Your web site guests have found your services or products by analysis or phrase of mouth. They’ve browsed your web site and began pondering that your product could be the correct alternative for them.
So that they click on your pricing web page.
What is going to they see once they get there? Will your pricing web page land the deal? Or will it trigger confusion or spark doubt?
Your pricing web page has one job: to get guests to take motion. You need to optimize each facet of your web page to persuade guests to purchase your product or join your free trial.
In case your pricing web page isn’t convincing, customers will merely click on away. And so they might by no means come again, costing your corporation gross sales, income, and long-term progress.
However don’t fear!
On this information, we’ll share a few of our favourite pricing web page examples. We’ll talk about what every web page will get proper and how one can create your individual high-converting pricing pages to spice up your income.
Parts of Efficient Pricing Pages
Earlier than we dive into our record of pricing web page examples, let’s briefly contact on a few of the widespread components and techniques you’ll be seeing all through this record:
- Easy Structure: Your pricing web page design must be clear, smooth, and uncluttered.
- Seen CTAs (Calls to Motion): Your “Purchase Now,” “Get Began,” and “Request a Demo” buttons must be daring and simple to identify.
- Compelling, Scannable Copy: The writing in your pricing web page must be clear, attention-grabbing, and easy.
- Clear Pricing: It must be simple for guests to know precisely how a lot your services or products prices.
- Urgency and FOMO (Worry of Lacking Out): Make a robust case for why your guests can purchase proper now.
- Free trials or Cash-Again Ensures: Give guests an opportunity to check out your services or products with none obligation.
- Spotlight 1 standard worth or plan: Visually emphasize the pricing possibility that provides the perfect deal.
- Worth Proposition: Present guests that your product is price greater than the value you’re asking.
- Restricted Worth Choices: Various worth factors enable you to land extra gross sales, however too many can result in alternative paralysis.
- Social Proof: Whenever you embody testimonials and evaluations, you’ll persuade extra guests to purchase.
Greatest Pricing Web page Examples to Enhance Conversions
Now that you’ve got an thought of what your pricing web page ought to accomplish, let’s take a look at some examples.
I’ve scoured the web sites of high SaaS (Software program as a Service) and subscription companies to search out pricing pages which are good, enticing, and efficient.
We’ll begin off with our personal pricing web page right here at OptinMonster since we all know that it really works.
1. OptinMonster
OptinMonster is the perfect lead technology software program in the marketplace. We enable you to develop your electronic mail record, show your lead magnets, and cut back cart abandonment with our popups, floating bars, inline kinds, and extra. Our industry-leading focusing on and triggering guidelines allow you to all the time present the correct message to the correct individuals on the proper time.
Principally, we now have so much to clarify on our pricing web page!
The screenshot above reveals the above-the-fold part of our pricing web page. As you may see, we match plenty of data whereas sustaining a clear design. Simply by scanning this part, guests will see:
- Our worth proposition: “The Highly effective Buyer Acquisition & Lead Era Software program . . . With out the Excessive Prices.”
- Social Proof: We level out that we now have over 1.2 million subscribers and clients, and we function a quote from a 5-star overview.
- Assure: The badge on the high left reveals that we provide a 14-day unconditional money-back assure.
- Pricing choices: 4 pricing choices are proven, with the most well-liked plan highlighted. Every plan incorporates a vibrant inexperienced CTA button.
Beneath every plan, we now have an in depth record of key options, so clients can make certain they’re selecting the perfect plan for his or her wants.
As customers proceed to scroll, they’ll proceed to see extra essential data:
We offer extra particulars about our money-back assure with this letter from our co-founder, Thomas Griffin. We additionally show badges for only a few of the 20 G2 Awards that OptinMonster received in Summer season 2023.
Your pricing web page isn’t the time to be humble. In the event you’ve achieved nice issues, make certain potential clients know!
Lastly, we embody a Steadily Requested Questions part to ensure guests can simply discover the solutions they’re in search of:
We’ve got optimized each facet of our pricing web page to get the perfect conversion charges, so be at liberty to take inspiration from what we’ve realized!
2. Groove
Our subsequent instance is from one other SaaS pricing web page. Groove is a buyer help platform that helps companies streamline their communication with clients. The highest part of their pricing web page is clear and easy and highlights the most well-liked plan. This part additionally features a record of options for every plan.
Discover that Groove provides 3 pricing plans. Many SaaS corporations discover success with this straightforward pricing mannequin. In actual fact, 41.4% of startups provide 3 selections. Extra advanced merchandise typically want extra plan ranges, however 3 is an effective place to begin.
As you scroll down, Groove’s pricing web page will get even higher. I significantly like their pricing desk that compares their price to their opponents:
This comparability desk goes a good distance towards overcoming buyer objections. With a easy look, guests can see how a lot they’ll save by utilizing Groove as an alternative of the same product.
Groove’s full pricing web page additionally features a function comparability chart, an FAQ part, and person evaluations:
When designing their worth touchdown web page, Groove left nothing on the desk. They reply virtually any query a customer might have, proper there on the value web page.
Prime Instruments Alert: Do you present buyer help over the cellphone? Take a look at our picks for the perfect enterprise cellphone techniques and VoIP suppliers!
3. HubSpot
HubSpot is a complete enterprise progress administration platform that provides all kinds of instruments, providers, and merchandise. As such, their pricing tiers are extra difficult than our earlier entries.
HubSpot nonetheless manages to maintain the design of their pricing web page clear and simple to navigate. As an alternative of attempting to record all their completely different plans on a single web page, they function a navigation sidebar that lets customers select which instruments they need to see the value choices for.
4. New York Occasions
Now, we’ll shift away from SaaS to different sorts of on-line companies. This web page from the New York Occasions isn’t a full pricing web page, however it provides an thought for a intelligent tactic.
When a customer with out an account visits nyt.com, they’ll see a call-to-action button that claims “Subscribe for $1/Week.” This button takes them to the web page above, which offers a particular welcome provide.
New subscribers can get entry to all of NYT‘s digital content material for $1 per week for the primary 6 months. After that, they’ll have completely different pricing choices, with the all-access plan costing $25 each 4 weeks.
NYT funnels all new subscribers by a deeply discounted trial interval of their most costly digital plan. Which means new subscribers will get used to having this excessive degree of entry. Then, they’ll be extra more likely to subscribe at a better degree after the discounted interval is over.
In the event you provide a free or deeply discounted trial, contemplate together with your greatest options. Doing so will enable you to with upselling after the trial is over.
5. HelloFresh
The meal supply service HelloFresh has a pricing web page that displays its dynamic pricing technique. Guests can choose the sorts of meals, the variety of servings per meal, and the variety of meals per week. The value will change relying on their selections.
This interactive aspect may be very user-friendly, because it helps clients discover the perfect plan for his or her family.
As potential clients scroll down, they’ll see mouthwatering images of varied meal choices, in addition to an FAQ part.
HelloFresh’s worth web page lets customers customise their plan and reveals a preview of the sorts of meals they’ll obtain.
6. Second Nature
Second Nature (previously FilterEasy) is a subscription service that ships air filters on to houses and companies. This service helps individuals hold their air filters recent as a result of they’ll obtain new ones at their door each month.
Guests will likely be prompted to decide on the variety of air filters they want, in addition to the scale. Then, they’ll see the value choices which are out there.
The value choices will range primarily based on every person’s wants. Within the screenshot above, you may see that Second Nature provides 3 completely different subscription plans for a single residence filter. The value is decided by the standard of filter the person chooses. Clients can simply see what every filter sort is greatest for and the way a lot it prices.
Even if you’ve finished every part proper in your worth web page, plenty of guests will nonetheless exit your web site with out taking motion.
In any case, your product could also be nice, however that doesn’t imply it matches in everybody’s price range.
That’s why it is best to current them with a suggestion they’ll’t refuse simply earlier than they depart your web site.
You may simply do that with OptinMonster’s Exit-Intent® Know-how. Our software program detects when guests are about to go away and reveals the provide at simply the correct time. OptinMonster clients have used Exit-Intent® to enhance gross sales by 10% and get better 21% of deserted carts.
And sure, our exit popups work on each desktop and cell!
Between perfecting your pricing pages and providing reductions in exit popups, you’ll see your gross sales and income develop greater and better.
In the event you’d prefer to study extra about these methods, try a couple of of those sources:
And when you’re prepared so as to add exit popups to your pricing web page technique, get began with OptinMonster at the moment! Join both our Professional or Development plan to get entry to our highly effective Exit-Intent® Know-how.
I am author and digital marketer with over 15 years of expertise. As a former advertising director for small nonprofits, I perceive what it is prefer to be a one-person advertising division. I am right here that can assist you generate extra leads in much less time.
