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The climate is warming up in most components of the world, and the journey bug is hitting shoppers.
Simply within the US alone, 87% of shoppers anticipate to journey at the very least as a lot as they did in 2022, with 49% deciding on that they anticipate to journey extra.
If you’re a journey and hospitality model, that is nice information for you — enterprise is most definitely coming your approach! And, if you happen to aren’t a journey and hospitality model, you may nonetheless soar on this development by discovering inventive methods to work with journey influencers. Under we offer six prime influencers within the journey business that you could be need to observe or accomplice with in your subsequent influencer advertising marketing campaign.
6 Prime Influencers to Observe in Journey
Journey Beans (Alex Collins and Emma Cox) @travel_beans
- Mid-tier: 356K followers
- About: British journey influencers Alex Collins and Emma Cox met in Thailand throughout a visit and began exploring the world collectively quickly after. Their nomad life started in 2015 they usually now get pleasure from sharing their van life journey by way of their Youtube channel. Specializing in out of doors actions and a extra natural way of life, they share lovely footage of the perfect spots to go to in varied nations, distinctive nature experiences and likewise present van life suggestions. Their viewers is generally discovered on YouTube, the place they’ve a excessive video view fee. Though their viewers on Instagram is smaller, additionally they have fairly an excellent engagement fee on that platform. They attain their followers by way of their merch web site but additionally present affiliate low cost codes, which allowed their viewers to develop quick over the past 2 months.
Oneika Raymond @oneikatraveler
- Mid-tier: 383K followers
- About: Oneika shouldn’t be solely a journey influencer but additionally an editor, a producer and an award-winning journalist! Primarily based in New York, she hosted two sequence on Journey Channel: “Huge Metropolis, Little Funds” and “One Bag and You’re Out.” She connects along with her viewers by way of posts by which she offers varied journey suggestions (like how to economize on the go), bucket lists, and “must-visit” spots in each metropolis she travels to. Curiously, nearly all of her viewers, which has been rising steadily for the reason that begin of the 12 months, is made up of individuals between 35 and 44 years previous and coming from the USA. Oneika has already landed some partnerships with massive manufacturers like Coke, Advil, Otterbox, Chase, and extra. Even higher, her viewers appear to have interaction along with her sponsored content material in a constructive approach — constructive indicators that she would make a powerful accomplice!
Elisha Brock @girlsthatwander
- Mid-tier: 282K followers
- About: An inclusive group that evokes and empowers feminine vacationers to discover the world with out boundaries? That is what the London based mostly journey influencer Elisha Brock has created! Founding father of the ladies vacationers group “Women that wander”, Elisha shares lovely footage of fancy inns and “Instagramable” areas in all nations she visits, filling her account with a beautiful peaceable and pure aesthetic. Her viewers is generally situated in the USA however, surprisingly, additionally in India, Italy, and Indonesia. She additionally has the particularity of reaching a broad era vary from younger folks of their 20’s to folks of their 40’s.
Charley Radcliffe Instagram: @charley.radcliffe
LinkedIn: Charley Radcliffe
- Micro tier: 24.4K followers
- About: The mountains are calling and Charley Radcliffe is listening. Harnessing his love for the humanities and journey, Radcliffe’s images takes his followers on breathtaking journeys as he scales and skis spectacular peaks. Primarily based in France, his work at The North Face permits him to attach with athletes, adventurers, and out of doors journey fanatics. Radcliffe’s content material speaks to a steadily rising viewers with an age vary from early 20’s to mid 40’s. In latest months, he has seen a rise in engagement from his viewers which resides closely in the UK, United States, Italy, and France.
Preethi Instagram @preethistraveljournal TikTok: @preethistraveljournal
- Mid-tier: 57.3K followers
- About: Preethi’s platform is proof that household journey is feasible. Earlier than changing into a mother, Preethi was a solo journey influencer with a house base in Germany. Now, her and her household journey the world collectively, offering their viewers with suggestions for touring with children, prime stays, and journey recommendation all whereas capturing lovely, colourful images alongside the way in which. Preethi has a outstanding and rising viewers in India and has potential in the USA and United Arab Emirates. She posts content material on Instagram and TikTok that engages a spread of ages from younger adults to folks of their mid-40s.
Harish Kumar Instagram @childishharish TikTok: throughthepnw
- Prime tier: 1.8m followers
- About: See the ethereal, mystical panorama of the Pacific NorthWest by way of Harish Kumar’s lens. Whereas many journey influencers spotlight their adventures in a colourful approach, Kumar’s platform units a moody tone that entices viewers to hunt out the wonder discovered within the gloomiest components of nature. His expert images and videography showcases largely aesthetically pleasing pictures of nature within the Pacific NorthWest (PNW). Kumar has greater than doubled his following up to now 5 months, particularly gaining recognition in the USA, adopted by development in India, and Canada. He will be discovered on TikTok in addition to Instagram, the place his content material speaks primarily to people between 25-34 years of age.
