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Even though video has turn out to be such a key focus of content material over the previous few years, Instagram has been in a position to preserve its maintain on influencers and customers. In actual fact, UK, French, and German customers ranked Instagram as their most used social platform, whereas US customers ranked Instagram as their second.
So what are some concrete examples of Instagram content material that works? Beneath we element some profitable Instagram influencer posts that have been labeled as sponsored, and earned excessive engagements and video views.
6 Examples of Profitable Sponsored Instagram Content material
Most participating
The next posts a few of the highest whole engagements in This fall 2022.
Alexa Anglin x Ulta Magnificence
- Day-in-the-life self care. On this paid put up, Alexa takes her viewers alongside together with her as she provides herself a “deal with” by getting a blowout at Ulta Magnificence for the primary time. She reveals each step of the method, from driving there, to reviewing the merchandise her stylist used, to trying out the ultimate outcomes. It’s a cool approach to characteristic Ulta Magnificence as a vacation spot for extra than simply purchasing!
- Bonus product characteristic. Along with that includes the merchandise her stylist used, she additionally featured some merchandise she acquired for her household and pals on the best way out. The message: deal with your self whereas additionally getting some purchasing executed!
Kripa Patel Joshi x Profit Cosmetics
- Seeing is believing. This can be a tried and true video method that has labored for a number of mascara merchandise — in-real-time utility. There’s nothing fairly like watching an influencer apply the product to their naked lashes, and seeing the magic of them increase (or not). On this case, Profit Cosmetics’ BADgal BANG handed the check, giving Kripa lengthy and full lashes.
- Crash check. After making use of, Kripa then does a smudge proof check on digicam the place she rubs a white towel on her lashes. She comes away smudge proof, and likewise manages to catch her shock/delight on video, which is a compelling promoting level!
Ava x Lancôme
- Simple tutorial. Ava and her mother created a tutorial that’s straightforward for his or her viewers to comply with alongside to. What’s nice is that people can simply do it with their fingers as an alternative of utilizing fancy instruments. What’s good for Lancôme too, is that this makes their serum the solely product featured within the video.
- Fashionable, however make it multigenerational. This video got here out at a time when facial massages are having a classy second. What’s cool is that Ava and her mother making this video collectively level to the truth that this system will not be truly new — it’s been round for generations, particularly in some Asian cultures! We additionally love a mom/daughter duo with equally unbelievable pores and skin. (P.S. There’s additionally an entire pattern on model partnering with multi-generational influencers.)
Most video views
The next posts earned massive quantities of whole video views.
Niamh x Charlotte Tilbury
- Humorous context. Niamh takes this sponsored put up in a unique path, choosing humor over content material that discusses substances or utility. In her brief, witty video, she units the scene for why she wants Charlotte Tilbury’s cryo restoration masks (she stayed up too late speaking together with her sister). It’s a recent twist on self care and skincare!
- Relatable for the vacations. The sister bonding aspect is an ideal angle for the vacations, as most folk are again house visiting their households. It additionally occurs to suit rather well with Niamh’s personal content material and voice, as she typically talks about how a lot she loves bonding together with her sister (who lives in a unique nation)!
Steph x Anastasia Beverley Hills
- Development testing. Steph’s video recapping a few of the make-up hacks that “truly work” is a genius approach to showcase Anastasia merchandise. Not solely is it an excellent environment friendly video that reveals numerous data comparatively rapidly, with no fluff. It additionally solely options Anastasia merchandise with out feeling too salesy! And naturally, utility, utility, utility! Everyone knows make-up fans like to be taught higher methods to use their make-up. 💁
Wendy x e.l.f.
- Seasonal. Wendy units the scene and descriptions the necessity for e.l.f.’s particular merchandise in a number of methods — the primary is her nod to the chilly season and the way it creates the necessity for hydration. This can be a nice approach to reel of us in who could have already got skincare merchandise, however need to uncover one thing new.
- Reasonably priced and inclusive routine. Whether or not intentional or not, Wendy created a video that’s extremely approachable. She’s a skincare girly that’s not excellent! In a world telling you to be excellent along with your skincare, her sharing that she went to sleep with make-up on is refreshing. And even higher? She spotlight’s e.l.f.’s reasonably priced costs as she takes her viewers via a mid-step skincare routine (not brief however not lengthy) that may assist them in the event that they by chance make the identical mistake too.
Curious what influencer advertising methods are working for manufacturers? Take a look at our State of Affect and Influencer Advertising and marketing Influence studies to be taught extra about influencer sponsorships, magnificence traits, participating content material, and high influencer advertising packages.
