Head of communications at BrightDrop, Daniel Roberts leads inner and exterior communications on the GM-created startup centered on decarbonizing Earth by way of EVs, software program, and eCarts.
With expertise that spans the federal government, startup, and company sectors, Roberts has gained a wealth of information within the areas of tech, coverage, and disaster public relations. Most notably, his transition from authorities to the non-public sector was a problem for him, however it contributed to his progress and understanding. It’s been the largest problem he’s overcome in his profession to this point.
We caught up with Roberts to get his tackle the way forward for the communications trade.
What ebook, podcast or different media do you suggest to different comms execs?
Roberts: I extremely suggest Good Brevity by Axios founders Mike Allen, Jim VandeHei, and Roy Schwartz. This ebook explains find out how to create messaging utilizing brief, concise, and visually interesting textual content and formatting.
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What’s your favourite software you utilize frequently for work?
My go-to software is the Notes app on my iPhone. I exploit it to maintain monitor of my to-do listing and take notes for conferences – figuring out I’ll at all times have them, whether or not within the workplace, working from residence, or on a aircraft.
What excites you most about the way forward for communications?
Seeing extra younger professionals perceive their distinctive worth. Irrespective of what number of adjustments we expertise with social media, knowledge monitoring, and even the metaverse – communications is about having a pulse on tradition and speaking in a approach that resonates. Solely folks can try this, not computer systems.
What communications problem retains you up at evening?
Maintaining workers conscious of and acquired into our total technique and plan retains me up at evening. Workforce members are our largest advocates and will at all times be high of thoughts when speaking about your group.
What’s the largest problem you’ve overcome in your profession?
Transitioning from authorities to the non-public sector. It was a serious problem to decode the terminology and course of variations whereas exhibiting that the technique and fundamentals had been the identical.
What’s the greatest recommendation you’ve ever gotten?
Your confidence is gained and misplaced on a day-to-day foundation, so at all times convey your A-game.
Isis Simpson-Mersha is a convention producer/ reporter for Ragan. Comply with her on LinkedIn.
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