With almost a quarter-century of expertise within the area of public relations and company communications, Chintimini Meadow Keith, the senior vp of company communications at Bozzuto, brings a wealth of experience in varied elements of the business, together with advertising and marketing technique, international collaboration, branding, disaster communications, and visible storytelling.
Her function encompasses overseeing complete communication methods throughout all divisions of Bozzuto. She is accountable for shaping the corporate’s public picture, managing disaster conditions, selling company social accountability, enhancing govt visibility, and making certain a constant model message for the true property firm.
Medow Keith’s greatest problem she’s overcome performs a component in her journey to embracing management roles in unfamiliar settings which have reworked her right into a extra resilient, empathetic, and inclusive chief and communicator, evolving from a much less assured communicator into an plain comms professional over time.
Forward of her session at Ragan’s upcoming Way forward for Communications convention, we spoke with Meadow Keith to get her tackle the way forward for the communications business.
What e book, podcast or different media do you advocate to different comms professionals?
I lately learn Unreasonable Hospitality by Will Guidara. I discovered it to be fascinating on many ranges. Having labored in and adopted the NYC meals scene for many years, I used to be instantly drawn in by the tales revolving round eating places I’ve visited and cooks I’ve admired. I consider we will all take classes from hospitality greatest practices on extra meaningfully join with our colleagues, prospects and shoppers. Two books I all the time advocate, irrespective of the business are Presence by Amy Cuddy and Mindset by Carol Dweck.
I attempt to take heed to the Each day as usually as attainable and I’m weirdly obsessive about monetary and investing podcasts. This may occasionally not appear relevant to communications, however I strongly consider leaders in our business should excel at each tender and onerous expertise. Communicators have to grasp the financials that drive our enterprise.
What’s your favourite device you utilize frequently for work?
Properly, Zoom in fact. I additionally stay a longtime fan of Slack and Smartsheet. Oh, and our Digital Asset Supervisor (DAM).
What excites you most about the way forward for communications?
Now, greater than in every other time in historical past, communications leaders have a seat on the desk. We should take full benefit of this second and guarantee we’re advocating for enough funding in communications as a enterprise driver. This usually requires an essential mindset shift for communications practitioners, in order that we absolutely comprehend the importance of our roles.
What communications problem retains you up at evening?
AI governance, particularly because it pertains to safety and mental property. I absolutely embrace innovation, and consider it’s a fragile stability of fearless exploration and cautious oversight.
What’s the most important problem you’ve overcome in your profession?
Overcoming my shortage mindset and shyness born from a childhood of poverty, and studying to acknowledge that I belonged within the areas (similar to govt conferences and board rooms) the place I as soon as felt fully misplaced.
What’s the greatest recommendation you’ve ever gotten?
Aristotle stated, “To keep away from criticism, say nothing, do nothing, be nothing.” That is so highly effective. In spite of everything, not taking any dangers in life is the most important danger of all. Knowledge and life expertise have taught me that it’s far higher to danger being criticized for having an opinion than for having none in any respect.
Additionally, keep in mind nobody is considering you (your errors and shortcomings) as a lot as you might be. Realizing this reality liberates us to focus a lot much less on what others assume.
Be a part of Chintimini Meadow Keith at Ragan’s Way forward for Communications Convention on Nov. 6-8. She is going to communicate alongside communications leaders from AARP, Ben & Jerry’s, Lockheed Martin Missiles and Hearth Management and extra.
Isis Simpson-Mersha is a convention producer/ reporter for Ragan. Comply with her on LinkedIn.
COMMENT
