Leah Nurik, founder and CEO of Gabriel Advertising and marketing Group, has efficiently grown the company and established it as a number one PR and advertising and marketing agency for high-growth organizations. GMG’s work has garnered over 90 trade awards, highlighting its excellence.
With over 25 years of expertise in PR and advertising and marketing experience, Nurik has earned quite a few trade recognitions, together with CEO of the Yr for Boutique PR Businesses for doing what she loves – connecting changemakers with alternatives to drive impactful change by modern know-how.
Nurik’s journey as an trade chief and as an individual has, partly, been formed by the challenges she confronted since founding the corporate in 2011, together with being recognized with breast most cancers twice. Balancing parenting, education, chemotherapy, and making certain her household’s well-being was an amazing endeavor. Whereas it was undoubtedly a troublesome time, Nurik emerged from it with worthwhile classes.
We caught up with Nurik to get her ideas on the way forward for the communications trade.
What ebook, podcast or different media do you suggest to different comms execs?
Nurik: Each morning, I hearken to the NYTimes Every day and NPR’s Up First whereas I’m driving my children to highschool or making breakfast. I additionally learn The New Yorker as a result of it supplies context about what pursuits and intrigues us as a society at this time second. This perception into the larger developments, feelings and issues of our society can spark extra inventive and related proactive media pitching, in addition to higher context to offer our purchasers with positioning, messaging and technique for product growth and development. I’ve three ebook suggestions for all comms execs, or mainly anybody: the AP Fashion Information for clear and concise writing, Bittersweet for private reflection, creating a development mindset and working towards compassion for ourselves and others in each our work and private lives; and When Breath Turns into Air for sparking contemplation and worth prioritization to assist one pursue contentment in each their profession and their private selections.
What’s your favourite instrument you utilize usually for work?
Slack, in addition to our personal GMG Sprint™ platform that we use for consumer communications and challenge administration. HubSpot is nice for our gross sales course of, too.
What excites you most about the way forward for communications?
I’ve witnessed a dramatic shift in communications and enterprise over the previous 15 years. At the moment, increasingly more firms, and particularly our purchasers, are focusing their efforts on missions that positively impression the world. From software program to semiconductors, from skilled growth to equal entry to training know-how, firms which are authentically targeted on doing good, additionally do exceptionally nicely. I feel the occupation and trade, typically, do higher when we live and speaking the reality and the fervour behind it. That excites me and makes going to work daily fairly superior.
What communications problem retains you up at night time?
That relies upon. Bucking and shifting the established order in an trade is all the time a problem. It requires ardour and considerate articulation of differentiation, demand and want. Each time we purpose to do it, we take a novel strategy. Proper now, I’m sleeping fairly nicely.
What’s the largest problem you’ve overcome in your profession?
Since I based the corporate, I used to be recognized with breast most cancers twice. The second time was in the course of the pandemic when our enterprise was pivoting, and we needed to get inventive to deliver on new purchasers and retain current ones. On the similar time, I used to be parenting two ladies, doing my greatest to assist with education, going by chemotherapy and ensuring everybody in my household was fed and as upbeat as potential, whereas we hunkered down with simply the 4 of us and our superb canine. It was not a enjoyable time, however, as an organization and as a pacesetter, I realized a lot about what our superb consumer profile wanted to be, how our tradition ought to be outlined and tips on how to delegate and produce on superb expertise. We established a basis on which now we have loved important development and general group and consumer satisfaction that we’ve by no means skilled earlier than. That’s greater than a silver lining—it’s grace, love and objective. And I’m joyful to report I’m most cancers free greater than two years later!
What’s the greatest recommendation you’ve ever gotten?
Belief your intestine – all the time.
As ladies, many people have been raised to disclaim our inside voice and known as “oversensitive” or “improper” after we object to the way in which we’re handled or communicate as much as authority when one thing is unfair. It took me 20 years to retrain myself to observe my instincts and never doubt myself when bullies from all intersections of my life tried to play an influence recreation. We’re very fortunate to be in our present place – we take a look at our gross sales course of as a bidirectional interview and say no to potential companions if their personalities and values don’t align.
Listening to my intestine has saved me years of stress by avoiding conditions the place I’m attempting to make one thing work that by no means will. And I realized that if anybody tells you, you might be “cussed,” “too delicate,” “shrill,” “bossy,” “offended” or “feisty,” they’re taking part in an undermining energy recreation and it is best to grasp up and RUN as quick as you may to the following, thrilling alternative.
Isis Simpson-Mersha is a convention producer/ reporter for Ragan. Comply with her on LinkedIn.
COMMENT
