Boathouse President Peter Prodromou beforehand spent over 15 years serving to to construct and lead Racepoint. Holding a number of roles from head of world accounts to CEO, he has labored with manufacturers like AT&T, Dassault Techniques, and Samsung, startups defining the subsequent era of innovation, in addition to authorities leaders.
In August 2022, Prodromou assumed the position of president on the Massachusetts-based impartial, full-service built-in advertising and marketing and communications company. With a eager curiosity within the energy of AI, Prodromou is keen about leveraging its potential to realize a deeper understanding of viewers engagement patterns and preferences.
We caught up with Prodromou to get his tackle the way forward for the communications business.
What guide, podcast or different media do you suggest to different comms professionals?
Prodromou: This has nothing to do immediately with public relations and communications, however at the moment, I’m listening to American Historical past Tellers, a terrific podcast overlaying a variety of subjects in American historical past – from the tried riot by Aaron Burr, to the appearance of the temperance motion and the passage of the nineteenth modification. It has all the time been my perception that a very powerful software a practitioner can have is mental curiosity and the capability to have interaction with purchasers in a significant method exterior of a particular task. It’s the standard I most frequently search in potential workers. And this specific podcast, along with offering hours of leisure, fills that hole for me.
What’s your favourite software you utilize frequently for work?
My telephone – as a result of I can actually do something on it, from speaking with purchasers, to analysis, to writing and enhancing. I used to run a world firm with workplaces in a dozen cities on 4 continents, and I managed the majority of my work on my telephone, to the purpose the place on lengthy journeys, I’d attempt to depart my laptop at dwelling to journey lighter. We’ve come a great distance from inserting the dumb telephone – an pointless equipment, on the time – in everybody’s arms, to sensible gadgets that give us the facility to run a world enterprise from our pocket, right this moment.
What excites you most about the way forward for communications?
The prospect of utilizing AI to grasp higher how and the place key audiences are partaking. Whereas generative AI is attention-grabbing, what actually fascinates me is the power to see traits in huge knowledge units and leverage that visualization to higher perceive attitudes, behaviors and the psychology of the individuals we try to achieve. There’s a complete class of much less mentioned AI centered on this.
What communications problem retains you up at night time?
Entry to nice expertise, important thinkers and expert practitioners. It might be a cliche, however this one not often modifications as a result of, on the finish of the day, the power to service an engagement stays rooted within the availability and accessibility of nice individuals.
What’s the most important problem you’ve overcome in your profession?
Leaping from AC to VP. It was simpler leaping to CEO and operating a world firm. It took a very long time for me to acknowledge that my ability set was extra centered on concepts and technique than on the small print of the numerous title courses between entry-level and government management. Which, for a very long time, created frustration and an absence of satisfaction. As soon as I acquired to the concept section, I had renewed vitality and sustained satisfaction, as a result of I used to be lastly doing one thing I used to be good at.
What’s the finest recommendation you’ve ever gotten?
The one who owns the consumer engagement has the facility. This saved me centered on the target of making certain robust consumer satisfaction and nice efficiency.
Isis Simpson-Mersha is a convention producer/ reporter for Ragan. Comply with her on LinkedIn.
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