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Style traits from 2022 gained recognition in a number of methods — from the runway, to the pink carpet, to get-ready-with-me (GRWM) style influencer content material.
Style influencers and celeb “it ladies” have sparked a few of the web’s most talked about aesthetics, and we dug into the information so we may share an evaluation of six style traits that took the 12 months by storm.
All knowledge under is taken from Traackr’s 2023 Style State of Affect report. It compares Jan 2021 – Dec 2021 vs Jan 2022 – Dec 2022, to be able to get a full year-over-year comparability.
6 Style Influencer Developments to Watch
Style influencer development #1: monochromatic Barbiecore
The Barbiecore (a style development that includes all pink clothes) was began by Valentino’s presentation of its all-pink Fall 2023 assortment at Paris Style Week in September. Items from the Valentino line had been seen throughout pink carpets within the months that adopted on the likes of Anne Hathaway, Zendaya, Vanessa Hudgens, and Jenna Ortega.
Nevertheless, Valentino’s present was simply the tip of the iceberg with this development. It made it into the influencer world in an enormous manner, with the information exhibiting a surge of content material and curiosity involving the development.
Content material mentioning Barbiecore throughout all platforms, evaluating 2022 vs 2021:
- +328,133% mentions
- +330,494% engagements
- +844,997% video views
Style influencer development #2: again to fundamentals with ballet flats
Ballet flats are making an enormous comeback heading into 2023. Style icons like Bella Hadid, Kendall Jenner, and Zoe Kravitz have all been not too long ago seen out and about on this minimalist footwear. The most well-liked pair from this style development got here from Miu Miu, with #muimiuballetflats going viral on TikTok (over 9.6M views up to now).
Content material mentioning ballet flats throughout all platforms, evaluating 2022 vs 2021:
- +94% mentions
- +591% engagements
- +1,000% video views
Style influencer development #3: upcycling and thrift flipping
As reselling noticed a surge in recognition in 2022, so did upcycling and “thrift flipping” style traits. Lots of the top-performing posts had been movies the place style influencers confirmed a thrifted merchandise that they resewed into one thing that was a present style development or new. That is one more indication that sustainable style is right here to remain!
Content material mentioning upcycling and thrift flipping throughout all platforms, evaluating 2022 vs 2021:
- +4% mentions
- +3% engagements
- 46% video views
Style influencer development #4: the reemergence of UGGs
Seen not too long ago being worn by Dua Lipa, Kendall Jenner, Gigi Hadid, and Kaia Gerber, it looks like UGG boots are in all places (once more) unexpectedly. However, this time round it is the traditional platform bootie that has emerged into the highlight! With the assistance of style influencers, this style development has translated to social as effectively and appears to be resonating with shoppers.
Content material mentioning platform Uggs throughout all platforms, evaluating 2022 vs 2021:
- +6,529% mentions
- +1,526,538% engagements
Style influencer development #5: tote luggage
From outsized, excessive takes on the bag to extra sensible variations, tote luggage have been making a comeback in an enormous manner. One bag specifically – The L.L. Bean Boat and Tote – went viral on TikTok, with content material mentioning the ironic customizable bag racking up over 1.5B views on the platform up to now. Different often-mentioned luggage come from Coach, Marc Jacobs, and Longchamp.
Content material mentioning tote luggage throughout all platforms, evaluating 2022 vs 2021:
- +10% mentions in activated style influencers
- +4% mentions
- +48% video views
Style influencer development #6: Indie Sleaze
In 2022, darkish and moody indie sleaze appears to be like grew in recognition amongst Gen Z and Millennials. And the retro-themed, Y2K impressed style development is on the right track to proceed heading into 2023.
Content material mentioning indie sleaze throughout all platforms, evaluating 2022 vs 2021:
- +1,744% mentions
- +3,695% engagements
- +3,225% video views
Much more attention-grabbing? Indie Sleaze appears to be part of a much bigger “darkish and moody” development shift. In truth, this darkish and moody type even made it into the wonder world as soft-goth glam appears to be like trended amongst magnificence influencers.
Study extra concerning the style traits and techniques that we noticed being utilized by a few of the high style manufacturers and style influencers in our 2023 Style State of Affect report.
