6 TikTok Myths, Debunked in 2022

Many entrepreneurs have flirted with the concept of attempting TikTok, however sure misconceptions have stood in the best way.

As an example, is not it only a platform for teenagers? Particularly, teenagers who lip-sync?

To assist curb the confusion, we have rounded up an inventory of widespread TikTok myths that will help you resolve whether or not it deserves a spot in your marking roster. Let’s dive in.

Fantasy 1: TikTok’s viewers is just too younger.

Manufacturers mistakenly assume that TikTok is only for teenagers and younger adults. Though it initially exploded in recognition with the Gen Z crowd, TikTok is shortly “rising up.” In reality, 36% of TikTok customers in 2021 had been between 35 and 54 years previous, a ten% improve from the yr earlier than.

On high of that, 50% of Millennials report visiting TikTok within the final three months, together with 38% of Gen X-ers, based on HubSpot’s 2022 Shoppers Traits Report. We predict these numbers will proceed to rise as TikTok cements itself as a mainstream social platform.

Fantasy 2: TikTok is only for lip-synching and dancing.

Whereas a lot of these movies definitely exist on TikTok, it is solely the tip of the iceberg. As its viewers has grown extra numerous, so too has its content material.

These days, you will discover movies that hit virtually any area of interest. For instance, a few of the hottest TikTok classes embrace cooking recipes, magnificence tutorials, health routines, life hacks, and even pet movies. This additionally means TikTok can work for quite a lot of manufacturers throughout totally different industries.

For instance, Ryanair, a European airline, is a fan favourite on TikTok with virtually two million TikTok followers. DuoLingo, a language studying app, is one other favourite with over 4 million followers. Then there’s Pink Bull, a preferred power drink, with virtually 7 million followers. These are wildly totally different manufacturers, from totally different industries, which have constructed a wholesome viewers on TikTok.

Curious which manufacturers are profitable on TikTok? Take a look at this beneficial information to get impressed.

Fantasy 3: In case your model is “severe,” TikTok is not for you.

TikTok has a popularity for being quirky — but when your model is on the intense facet, do not let this scare you away. As an alternative, strive approaching your model from a unique angle.

For instance, check out Planet Cash, an NPR-backed podcast that covers complicated matters in regards to the economic system. Not essentially the most entertaining matter on this planet, proper? But, it is raked up virtually 750,000 followers.

From gentrification to mortgages, no matter is just too severe for Planet Cash to sort out with a humorous spin. Want convincing? Check out the next video that asks, “Is free delivery actually free?”

In case you really feel your model is just too “severe” for TikTok, take a observe from Planet Cash and strategy your model — and the content material you create — from a unique lens. On the finish of the day, it is about sharing worth and delivering it in an attractive approach — and that is a objective virtually any model can attain.

Fantasy 4: You want loads of followers to go viral.

On TikTok, anybody can go viral. Even accounts with a handful of followers can spark tens of millions of views on an incredible video.

Its viral nature is a direct results of its algorithm. How does it work? The algorithm pinpoints customers that will get pleasure from your content material primarily based on their earlier watch historical past, hashtag searches, and present location. Then, it would push your video to their feed. If sufficient individuals interact with it, the algorithm will share it to much more individuals. Subsequent factor you already know, you have got a viral hit.

This is an instance: suppose you publish a video of your self climbing a mountain. The algorithm exhibits your video to customers who reside close by, in addition to those that not too long ago looked for climbing trails on the platform. It notices lots of people “liking” and commenting on the video, so it shares it to extra customers.

Lengthy story quick, in the event you’re apprehensive you will not get any traction on TikTok, it is useful to keep in mind that the algorithm is in your facet, enabling you to succeed in extra individuals outdoors of your instant followers.

Fantasy 5: As a result of TikTok movies are shorter, customers are much less engaged.

TikTok is understood for its quick, bite-sized content material. Nonetheless, this creates an phantasm that customers do not spend a lot time on the platform.

Happily, this could not be farther from the reality. In reality, TikTok has an common person session of 10.85 minutes, far exceeding every other social media platform. On high of that, customers within the U.S. open the TikTok app 8 instances a day on common.

Fantasy 6: TikTok is a fad.

Will TikTok meet the identical destiny as Myspace and Tumblr? Whereas it is too early to name, I might argue that it would not actually matter.

For one, short-form video is dominating the social media panorama. If TikTok meets its demise, shoppers will nonetheless crave this content material. The viewers might bounce to a brand new platform, or migrate to an current one. Both approach, you continue to have to know how you can create participating, snackable content material — and TikTok is the main platform to hone this talent.

Second, in the event you construct your model accurately, no rise or fall of a single platform will topple it. In case you construct a powerful neighborhood round your model, it would turn into unshakeable. However as a way to do that, you have to go the place your viewers is — and, for proper now, that may be TikTok.

Again To You

Let’s finish with one ultimate fantasy: it is too late to hitch TikTok.

That is unfaithful, particularly in case your viewers is lively there. Additional, its excessive engagement charges, stellar progress potential, and highly effective algorithm can take your digital advertising to the following degree. That mentioned, time is of the essence. Manufacturers that set up a presence on TikTok now can keep forward of the curve.