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However right here’s the key: Journalists need to get concepts from you. They aren’t sitting round with their finger hovering over the “delete” button, cackling and searching for a purpose to reject you. No, they need a purpose to settle for your pitch.
You can also make their job simpler by giving nice story ideas, guiding them towards sources and extra.
However the secret is giving them one thing they need, which can require considering otherwise about what you’re actually providing. Considerhow your pitches will help them attain their targets slightly than specializing in the way it helps your shoppers and stakeholders.
Earlier than each pitch, ask your self: If I had been a reporter (and many people had been!), what would curiosity me about this? What would catch my consideration amid the a whole lot of different pitches in my inbox?
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