Are you hungry for a sensible option to entice 1,000 or extra high quality leads and increase your engagement by as much as 1,200% with out operating expensive Instagram adverts?
Then an Instagram giveaway, paired with Instagram DM Automation, may very well be the reply.
In truth, based on Tailwind, an Instagram contest or giveaway may help you develop your followers 70% quicker in three months than in the event you don’t run one in any respect.
As well as, of the Instagram accounts Tailwind studied, 91% of the posts that acquired 1,000 or extra feedback have been Instagram contests.
So, in the event you’ve grown weary of the “like, remark, share” immediate with no actual option to observe leads, then utilizing this simple 12-day giveaway technique from 6ft6 Wines and their company, Chat Response, is what you’ve been trying to find.
Overview
6ft6 Wine – a boutique wine model primarily based in Moorabool Valley in Victoria, Australia – makes nearly all of its gross sales by way of 2,000+ stockists throughout Australia.
In a aggressive wine market, 6ft6 Wine strives to take care of relevancy and be entrance of thoughts for purchasers searching for scrumptious, regionally produced wine.6ft6 partnered with Melbourne-based Chat Advertising and marketing company, Chat Response – which makes a speciality of Manychat builds for eCommerce, occasions, and hospitality – for this 12-day marketing campaign.
- 1,295 electronic mail addresses in 12 days
- 1,200% improve in engagement
- 463 feedback (on common) per put up
… All with $0 advert spend
The problem
To be able to assist drive model consciousness and preserve its engaged buyer base, 6ft6 Wine collaborates with native companies – searching for progressive methods to extend their consciousness and attain, and assist the enterprise group.
“They even sought group enter to call their chat assistant, Chardy B,” says Chat Response founder, Dan Pinne. “And so they had a sister model, Austin’s Vineyard, that was well-known within the Bellarine space.”
These collaborations and grassroots connections helped them create a 12 days of Christmas giveaway.
“They have been getting clients to depart feedback on Instagram to enter the 12 days giveaway,” explains Dan.
“We helped them capitalize on it and produced significant knowledge and outcomes for the enterprise utilizing Manychat.”
The purpose
Chat Response’s purpose was to seize electronic mail addresses of entrants so the 6ft6 staff may nurture them inside their funnel.
By using Manychat, 6ft6 Wine may capitalize on easy entry factors, comparable to feedback and Instagram Story replies, to begin a dialog in Instagram DMs.
“As a result of the competitors ran every day for 12 days and solely used natural posts, it was a low-risk and low-maintenance resolution that didn’t want a brand new touchdown web page, competitors techniques, or sophisticated funnels,” says Dan.
The family-owned wine model needed to trace all interactions from the giveaway and report the info in a Google Sheet to measure and report on later.
“Our fundamental goal was to collect significant, related knowledge all through the dialog and attribute supply monitoring, so we all know the place the lead entered from,” provides Dan.
The technique
Initially, 6ft6 was going to collect Instagram giveaway entries utilizing the decision to motion of ‘go away a remark to enter’. Chat Response defined that Manychat was capable of simply seize entrants’ knowledge so they may construct a sturdy electronic mail listing.
For every of the 12 days, 6ft6 would put up the prize and the immediate to enter the giveaway on Instagram.
To enter, customers needed to:
- Depart a touch upon the put up, tagging two buddies
- Observe 6ft6 on Instagram
- Affirm their entry of their DMs by way of Instagram DM Automation
Manychat was set as much as reply to all feedback on every every day newsfeed put up.
The automation requested for every entrant’s identify, electronic mail tackle, and state. It additionally checked in the event that they adopted 6ft6 and prompted them in the event that they didn’t, and confirmed in the event that they’d beforehand entered that day’s competitors.
The put up was additionally shared to tales, the place they may ship a reply with the key phrase “XMAS” that may set off the stream.
The outcomes
Over the course of the 12 days, 6ft6 Wine gathered 1,295 electronic mail addresses, with a whopping 80% of them being new subscribers.
By gathering entrants’ postcodes, 6ft6 Wine was capable of encourage leads to make use of the shop finder performance that Chat Response constructed inside Manychat so they may discover the closest 6ft6 stockist.
Key takeaways
As well as, every put up generated 463 feedback on common, leading to a 12,000% improve in engagement – all with $0 advert spend.
“Subsequent time we run a contest on Instagram, we’ll additionally use Instagram Recurring Notifications,” says Daniel.
“That is so we will comply with up with entrants and have them carry out completely different actions, comparable to discover their native retailer, opt-in for present provides, and replace their contact particulars to create correct buyer profiles.”
The contents of this weblog have been independently ready and are for informational functions solely. The opinions expressed are these of the writer and don’t essentially mirror the views of Manychat or some other occasion. Particular person outcomes could fluctuate.
The contents of this weblog have been independently ready and are for informational functions solely. The opinions expressed are these of the writer and don’t essentially mirror the views of ManyChat or some other occasion. Particular person outcomes could fluctuate.
