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7 benefits of BigCommerce as an e-commerce platform


It is a typical life lesson: generally the most well-liked within the class usually are not the simplest.

Among the many e-commerce platforms you’ll be able to select to create an internet retailer, you have got in all probability come throughout different names extra usually corresponding to Shopify, WooCommerce, or PrestaShop than BigCommerce. And but, attending to know it’s going to let you uncover some of the superior e-commerce platforms within the class.

Based in 2009, BigCommerce is a SaaS platform that has earned the title of probably the most scalable e-commerce software program… and rightfully so.

Ventajas de BigCommerce
Template retailer on BigCommerce

What’s BigCommerce?

Corporations with the aim of rising and increasing their digital technique will have the ability to take advantage of all of the options of BigCommerce. The platform adapts to any enterprise, from $29.95 month-to-month to personalized Enterprise-level plans (Pricing).

Prestigious manufacturers like Kodak, Toyota, and Ben & Jerry’s use BigCommerce for his or her web sites and on-line retailer. Based mostly on knowledge from 6sense, BigCommerce boasts a buyer base of 36,151, with a major 27,259 clients situated in the US.

If you’re searching for an e-commerce software program that permits you to launch a completely outfitted on-line retailer and combine it into your omnichannel technique, with out the necessity for intensive coding data, take note of all the benefits of BigCommerce.

Ventajas de BigCommerce como plataforma de ecommerce
Ejemplo de plantilla para BigCommerce. Autor: Cory Gibbons para Pixel Union

Why select BigCommerce to create your on-line retailer

Mix modifying your product catalog and your web site

One of many drawbacks of e-commerce platforms is normally the interface. Some let you edit all capabilities from a single place and in others, you have got, on one hand, the stock and product modifying panels, and on the opposite, the web site design half.

To sort out this problem, BigCommerce presents Retailer Design, enabling a integration of product catalog modifying and web site design. This characteristic permits you to preview modifying adjustments earlier than they go dwell, making the method extra environment friendly and user-friendly.

Straightforward setup

Discover over 100 templates to select from to create your on-line retailer. It looks like much less selection than in different e-commerce software program, and its price is excessive (as much as over €200 per theme), however all of them are optimized for cell units and information you to decide on probably the most appropriate one for your corporation profile and product catalog.

Cómo diseñar tu tienda online en BigCommerce
Homepage and pop-up for Jenier World of Teas, an internet retailer constructed utilizing BigCommerce.

Extra options than every other platform

Whereas different e-commerce platforms convey restricted options and pressure you to put money into many paid extensions, BigCommerce has some of the complete characteristic units available in the market for on-line commerce companies.

  • SSL safety certificates
  • Limitless variety of merchandise
  • Limitless variety of consumer accounts
  • Over 250 fee currencies
  • Actual-time delivery charges
  • Choice to supply coupons, reductions, and present playing cards
  • Choice so as to add consumer rankings and critiques
  • Sending emails to clients who abandon the procuring cart
  • search engine marketing instruments
  • Analytics reviews
  • Multilanguage administration
  • Particular options for B2B companies

This lets you do with out extra plugins and scale back the additional prices of managing your e-commerce platform. Nonetheless, you have got at your disposal over 600 apps linked to BigCommerce to select from for additional companies. 

Multichannel integration

BigCommerce facilitates a actual integration of all of your on-line and offline gross sales channels, and it’s the solely platform available in the market that permits it with out the necessity to use an app.

Add all of the digital channels you wish to your multichannel technique:

    • Google Purchasing
    • Amazon
    • Fb
    • Instagram
    • Pinterest
    • eBay

 

Cómo crear un ecommerce en BigCommerce
Página de producto de The Sink Warehouse, tienda on-line creada con BigCommerce

 

Whole technical help

Whereas different e-commerce software program depart all duty on the shoulders of their consumer group, in BigCommerce you’ll by no means have to trace down movies and boards with tutorials to unravel a technical downside.

The platform presents its clients technical help and help 24/7, by cellphone, electronic mail, and chat.

Moreover, should you attempt their free 15-day demo, they embrace a 10-minute assembly to research the wants of your corporation in a personalised method.

Pros y contras de BigCommerce como plataforma
Catálogo de productos de Ben & Jerry’s, página net creada con BigCommerce

Greater than e-commerce: extra companies

As if it weren’t already a reasonably full e-commerce platform, BigCommerce expands its vary of companies and helps its clients develop many different enterprise fronts:

  • Options structure
  • Catalog switch companies
  • Implementation challenge administration
  • Account technical administration
  • Firm account administration
  • Coaching companies
  • Product info administration: by our PIM for BigCommerce, retailer house owners can centralize, consolidate, and syndicate their product info and advertising and marketing belongings to the e-commerce platform and different channels.

Conclusion

We’re not going to cover the disadvantages, and that’s that BigCommerce generally is a considerably complicated system for firms or groups that aren’t accustomed to the technical terminology utilized by the platform.

It additionally doesn’t have a linked cell app to handle your on-line retailer from any cell gadget.

Nevertheless, these are minor drawbacks you could weigh if you wish to launch your on-line retailer with probably the greatest integrations available in the market and the help of probably the most environment friendly PIM.

Begin by making an attempt a free 30-day demo on Gross sales Layer to expertise for your self entry to probably the most scalable e-commerce method.



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