The next article is tailored from Mark Kosoglow’s LinkedIn put up from Jan. 25, 2023, with Mark’s permission. Leap to article.
Editor’s notice:
AI is now not some hypothetical future in gross sales — it’s right here now.
The excellent news? AI isn’t going to take your gross sales job.
…however it received’t magically make it simpler, both.
In December 2022, Authority Hacker podcast hosts Gael Breton and Mark Webster predicted the rise of a brand new form of data employee: individuals who can manipulate AI instruments to get precisely what they need.
For those who’ve performed with ChatGPT, DALL-E, or different OpenAI instruments, you already know it may be surprisingly difficult. (And infrequently, horrifying — see, the function picture that didn’t make the minimize for this text.)
Which is why I used to be thrilled to see Mark’s put up of ChatGPT prompts to make use of when promoting into the C-suite — and much more thrilled he allowed us to share them right here.
— Kendra Fortmeyer
7 ChatGPT prompts for promoting into the C-suite extra successfully
I see everybody, from SDRs to execs, making the identical huge errors participating C-suite patrons.
Listed below are 7 crucial errors to keep away from when promoting into the C-suite — plus ChatGPT prompts to lend an help.
Executives wish to be within the know 📝, not within the weeds 🌾
⛔ 1. Keep away from writing in paragraphs
Execs don’t write in paragraphs. So once they see them in an e-mail, they don’t learn them.
🤖ChatGPT immediate: “In 5 sentences or much less, summarize the textual content beneath within the type of an e-mail I can ship. Be ruthlessly temporary.”
⛔2. Keep away from bullet factors
…and NEVER do bullets below bullets.
After you’ve requested ChatGPT to summarize your e-mail, above, do that immediate:
🤖ChatGPT immediate: Please triple area the response above to make it extra readable and take away any bullets.
⛔3. Don’t “educate” CXOs on their jobs or enterprise
Wish to get your e-mail deleted instantly? Talk what the execs already know like they don’t understand it….particularly whether it is one thing they need to know.
🤖 ChatGPT immediate: Take away something that an government on this business most likely already is aware of.
(🤣Simply kidding! You don’t want a immediate for this. Simply don’t write like a marketer! Go away that stuff out.)
⛔4. Don’t embrace case research or lengthy articles
No exec has time to learn a 3-page case examine. So use AI to distill the goodness, shorter.
🤖 ChatGPT immediate: “Summarize this in lower than 500 characters in a provocative method that creates motion.” Then, paste your case examine textual content after this immediate.
⛔5. Reduce the fluff
Please don’t write stuff like, “I’m so appreciative you took the time for me to satisfy you yesterday in our assembly and I’m thrilled to proceed to reveal how we may help your groups be productive on this new financial actuality we discover ourselves in.”
(Did you even learn all that? I didn’t learn all that. — KF)
🤖 ChatGPT immediate: “Take away any fluff or overly informal dialog language from the textual content beneath.” Then, paste your e-mail.
⛔6. Don’t connect decks with out linking to particular slides to have a look at
Execs will NOT undergo your 25-slide deck. They WILL take a look at 2 slides. And they won’t be the slides you need.
🤖 ChatGPT immediate: N/A. As a substitute contemplate simply 👉placing photographs of the slides proper within the e-mail 👈 and shedding the deck.
⛔7. Do not hyperlink the whole name recording
You suppose they weren’t paying consideration a lot throughout the assembly? Simply wait — that decision recording’s gonna be much more ineffective.
🤖 ChatGPT immediate: “Summarize the textual content beneath in lower than 7 sentences.” Then, paste within the name transcripts after this immediate.
Be aware: Cautious! Typically name transcripts are too lengthy for AI to reliably discover the most effective half. Be sure you refine the response utilizing a few of the prompts above.
You spend a ton of time making ready communications with executives, and maintaining them within the loop is CRITICAL in renewals, expansions, and new enterprise offers.
Don’t let the messenger kill the message by delivering it in a method that few executives will take note of. You’ll be left questioning why your government didn’t assist you to out.
🤫 …it’s as a result of they didn’t wander into the weeds you had been taking them into.
Love what you learn? That is simply the tip of the iceberg. Take a look at Mark’s masterclass on Deal-Successful Discovery — Learn how to Run Discovery Classes like a $200M Firm Utilizing Ways That ‘Wow’ Prime Executives. 🧠
