With each greenback spent on electronic mail advertising and marketing delivering a return of £41 (or $51), it’s hardly stunning manufacturers need to do extra of it.
However they’re not all the time ready to place their cash the place their mouth is.
In line with Litmus, 70 % of manufacturers have elevated their electronic mail advertising and marketing workloads—but their budgets have remained unchanged.
In brief, electronic mail entrepreneurs are being pressured to do extra with the identical assets.
That leaves you two choices:
- Work longer and longer hours till burnout ultimately turns you right into a withered husk of an individual
- Discover methods to work smarter quite than tougher
I don’t learn about you, however possibility #2 sounds much more interesting to me.
Pre-built electronic mail advertising and marketing templates are one technique to lighten your ever-increasing workload, permitting you to ship eye-catching, revenue-driving emails with out getting elbow-deep in CSS or HTML.
However templates aren’t a silver bullet. To make them work, you first want to know the aim of every electronic mail and the way it suits into your broader advertising and marketing technique.
That will help you out, I’ve collected seven kinds of electronic mail advertising and marketing templates based mostly on essentially the most impactful advertising and marketing workflows.
Why waste time constructing an entire new workflow when you would merely set up a premade template with predefined triggers, delays, and selections?
7 Examples of Electronic mail Advertising and marketing Templates
Deserted Cart Sequence Templates
Think about if two-thirds of consumers at your native Walmart added a bunch of things to their trolleys, waited in line to pay, then modified their minds on the final minute.
Unfathomable, proper?
But that’s precisely what occurs, time and time once more, on this planet of ecommerce.
Excessive transport prices, taxes, or charges; gradual supply instances; overly advanced checkout processes. Shoppers ditch their on-line purchasing carts for any variety of causes, with the common ecommerce cart abandonment price standing at a startling 69.99 %, in line with the Baymard Institute.
Unsurprisingly, manufacturers are wanting to win again a few of that “misplaced” income by sending deserted cart emails.
You may think that buyers don’t wish to be reminded about all of the objects they browsed, added to bag, then ditched on the altar.
However the knowledge tells a unique story. In line with Barilliance, cart abandonment emails take pleasure in common open charges of 40+ % and conversion charges of near 19 %, making them one of the vital efficient electronic mail advertising and marketing ways you will discover.
As with all of the workflows on this article, it’s not sufficient to ship a single deserted cart electronic mail. Your sequence ought to embrace a primary electronic mail despatched inside one hour of the cart abandonment, adopted by no less than one or two different emails reminding prospects what they left behind.
Timing is necessary, however so is the content material of your deserted cart emails. To optimize efficiency, you need to embrace:
- Electronic mail copy that conveys a way of urgency (e.g. “We received’t maintain your objects endlessly.”)
- The product identify and picture
- A hyperlink directing prospects again to their purchasing cart
Try Drip’s deserted cart electronic mail sequence templates for Shopify and WooCommerce.
Deserted Browse Sequence Templates
Certain, cart abandonment is a giant drawback for ecommerce manufacturers. However assume how many individuals dip earlier than including something to their purchasing cart.
In line with SaleCycle, on common, simply 14.5 % of ecommerce classes end in merchandise being added to purchasing baskets. In the meantime, as much as 50 % of classes embrace no less than one product web page view.
Wouldn’t it’s nice if you happen to might attain out to these prospects who favored your merchandise sufficient to view them, however didn’t get so far as including to cart?
Truly, you possibly can, with a browse abandonment electronic mail sequence.
The automations concerned in these sequence are comparatively advanced, however the concept is easy: when a buyer browses a product however doesn’t add it to their cart, you goal them with an electronic mail reminding them of what they’re lacking.
You then comply with up with no less than one additional electronic mail pointing them within the route of the product that first caught their eyes.
Why the class, quite than the product itself?
It’s all about intent. Clearly, they weren’t completely satisfied by the product they checked out, as a result of they didn’t get so far as beginning the checkout course of.
Certain, they is likely to be received over by that product the second (or third) time round. However they’re simply as prone to be persuaded by an analogous product that they by no means even noticed throughout their first looking session.
Try Drip’s browse abandonment electronic mail sequence templates for Magento, Shopify, and WooCommerce.
Welcome Sequence Templates
Each single electronic mail tackle you seize represents a chance to construct a useful long-term relationship with a person buyer.
As soon as they’ve handed over their electronic mail, you possibly can leverage the facility of analytics to raised perceive their product preferences, shopping for habits, favored messaging, and rather more moreover.
In brief, once you acquire an electronic mail tackle, you open the door to an entire world of laser-targeted advertising and marketing.
So doesn’t it make sense to rejoice your new subscribers?
That’s the place welcome electronic mail sequence templates are available in. A welcome sequence is your probability to create a incredible first impression by:
- Showcasing your model colours and imagery to spice up recognition
- Incorporating pictures of your hottest merchandise
- Offering social proof of your high quality by sharing all the beautiful issues individuals are saying about your model
- Linking them to your social media accounts
- Outlining your distinctive worth proposition
- Sharing a gorgeous provide that compels new subscribers to grow to be paying prospects
Professional tip: Keep in mind to take away folks out of your welcome sequence in the event that they place an order earlier than the tip of the sequence. In the event that they’re prepared to purchase, there’s no must hold treating them like noobs.
Try Drip’s welcome electronic mail sequence templates for Magento, Shopify, and WooCommerce.
Publish-First-Buy Sequence Templates
A lot of our effort as entrepreneurs goes into changing prospects into prospects that it’s all too simple to overlook about those that’ve already purchased from you.
The moments after somebody locations their first order are essential. Nail your communications and also you’re properly on the best way to profitable a loyal buyer who’ll stick by you thru thick and skinny. However get it incorrect and you may just about assure their first transaction will even be their final.
That’s why you want a sturdy post-first-purchase electronic mail sequence template to thank prospects for his or her buy, set expectations round transport instances, and supply different helpful details about:
- Returns
- Exchanges
- Warranties
In fact, the last word aim of your post-first-purchase electronic mail sequence is to encourage future transactions, so be sure you share further merchandise they could be fascinated with.
You can too take the chance to ask for a product assessment. In any case, 89 % of shoppers learn evaluations earlier than making a purchase order, but 73 % solely take note of evaluations written within the final month. So it’s in your finest pursuits to construct a dependable pipeline of contemporary assessment content material.
Simply make sure to not request a assessment earlier than the client has really acquired—or had an opportunity to make use of—their product.
Try Drip’s post-first-purchase electronic mail sequence templates for Magento, Shopify, and WooCommerce.
Publish-Repeat-Buy Sequence Templates
Loyal prospects; don’t you simply love them?
Likelihood is you’ve already received a considerable core of ride-or-dies, with 74 % of shoppers saying they really feel loyal to a specific model or firm.
That’s incredible information, as a result of as soon as a buyer turns into “loyal”, they’re much more possible to advocate you to their family and friends, write constructive evaluations about you, and stay loyal after a destructive expertise. As if that wasn’t sufficient, they’re additionally blissful to maintain shopping for from you—even when cheaper options exist.
There are numerous methods to outline buyer loyalty, however for my cash, the obvious is to goal repeat patrons: individuals who’ve purchased from you no less than twice. As soon as they’ve made their second order, attain out with a post-repeat-purchase electronic mail sequence.
We advocate together with three emails in a post-repeat-purchase sequence. The sequence would possibly appear to be this:
- Electronic mail #1: Thank the client for his or her repeat buy and share some form of reward, like a novel low cost code or free transport.
- Electronic mail #2: Encourage them to unfold the love by sharing a reduction code or provide they will ship to family and friends.
- Electronic mail #3: Ask for buyer suggestions to raised perceive why they like your model—both by means of a survey or just by responding to your electronic mail.
Try Drip’s post-repeat-purchase electronic mail sequence templates for Magento, Shopify, and WooCommerce.
Birthday & Anniversary Sequence Templates
I’ve already alluded to the truth that there’s multiple technique to spot a loyal buyer.
Monitoring the variety of transactions they’ve made is one method. But it surely additionally is sensible to rejoice your longest-standing prospects: the individuals who’ve been receiving—and fascinating with—your electronic mail advertising and marketing for years.
There are two widespread methods to do that:
- Attain out to prospects on the anniversary of their first buy, or after they first signed as much as your advertising and marketing checklist
- Sending them a message on their birthday
In addition to thanking them for sticking with you for thus lengthy, it is sensible to share a novel low cost or particular provide.
Proof suggests this form of concentrating on resonates with prospects. In line with McKinsey, 71 % of shoppers count on manufacturers to ship personalised interactions, whereas 76 % admit they really feel annoyed when this doesn’t occur.
Try Drip’s birthday and anniversary sequence template for rewarding loyal prospects.
Win Again Sequence Templates
Ideally, when a buyer first buys out of your model, they’ll go on to make new purchases for months or years to return.
But it surely doesn’t all the time work like that. Generally, shoppers will purchase as soon as, and even a number of instances. Then, out of the blue, they’ll ghost you just like the Tinder Swindler.
We shouldn’t be stunned when this occurs. Shoppers have famously brief consideration spans—and it’s not their fault.
Again in 2007, an article within the New York Instances claimed the common city-dwelling American was bombarded with virtually 5,000 adverts a day. Whereas it’s arduous to imagine the determine is actually that prime, there’s no denying we see an entire lot of advertisements for an entire lot of merchandise.
So is it any surprise that your prospects are often received over by your rivals’ messaging?
However simply since you settle for it, that doesn’t imply it’s important to prefer it.
Fairly than shrugging your shoulders and shifting on, try to re-engage your lapsed viewers with a win again electronic mail sequence.
Your aim right here is to remind folks what they favored about you after they subscribed to your advertising and marketing checklist and made their first buy.
Sometimes, that entails restating your model story and worth proposition. And if you happen to can sweeten the pot with a focused provide based mostly on their earlier looking and shopping for habits, all the higher.
Try Drip’s win again sequence template for re-engaging lapsed prospects.
Attempt Drip’s Workflows For Free
You’re most likely itching to get your arms on all these superb templates and workflows.
If solely you would highway take a look at them at no cost.
Seems, you possibly can. Join your 14-day free trial for full entry to our pre-built workflows, then customise them to your coronary heart’s content material with our point-and-click workflow builder.
PS: With a Drip account, you possibly can one-click add any of the above templates (and extra) to your account from our Workflows Library.
