The client is aware of greatest (often), and what higher strategy to get their suggestions than with survey emails? In-email surveys allow you to accumulate helpful insights out of your recipients with out sending them by a loophole of hyperlinks. Recipients simply enter their data right into a built-in interactive type, and shazam—you may have helpful survey knowledge.
Constructing a survey electronic mail will be tough, although. What number of questions must you ask? Ought to it’s easy and bland or cutesy and on-brand?
Relatively than supplying you with our opinions, we determined to let the professionals do the speaking. Beneath, we’ve compiled a group of our favourite survey electronic mail examples. These vary from no-frills surveys to custom-made illustrations and color-coded responses.
7 greatest real-life survey electronic mail examples
Not one of the survey electronic mail examples under are essentially higher than one other—every simply speaks higher to a distinct viewers and model. Use these concepts to assist create your survey electronic mail templates.
1. The colour-coded suggestions survey
A pop of coloration can assist your electronic mail survey stand out in a crowded inbox. Insurify retains it easy with this survey electronic mail instance, making its message quick and candy with a click-to-respond, single-question survey.
Insurify additionally provides a bit of little bit of branding with its background illustrations. Think about doing the identical to your model by including little touches of coloration and imagery that correspond with the services or products you present. You probably have a model mascot, that’s even higher.
2. The would-you-rather survey electronic mail
There’s most likely not plenty of actionable knowledge from this survey, however it serves as a terrific instance of utilizing surveys for engagement and leisure. WYR’s illustrations make it enjoyable and playful, alongside the visible solutions.
Plus, WYR follows electronic mail survey greatest practices by sharing outcomes with its contributors. When you’re going to ask for suggestions out of your following, present them that you simply’re listening. Inform them what you do with the info you accumulate, and provides them insights into the solutions you discover.
3. The viewers preferences survey
At first look, this survey may seem to be a enjoyable manner for Helpful to interact its viewers. Nevertheless, survey responses might additionally assist tailor recipients’ electronic mail preferences in order that the corporate can ship extra customer-relevant emails sooner or later. Helpful retains it easy with 1 query and 4 solutions, making it simple for purchasers to reply shortly and transfer on with their day.
It additionally does a terrific job right here of incentivizing participation, beginning with including a big headline on the high promising contributors an opportunity at a 40% low cost. Lastly, Helpful gives an incentive that may typically push on-the-fence prospects over the end line to take part.
4. The product suggestions electronic mail survey
This straightforward electronic mail from Amazon helps the model nail down its sizing suggestions—and it succeeds, conserving issues easy with a single query as an alternative of making an attempt to do an excessive amount of. Amazonalso makes use of an image of the product as a reminder to prospects of what they purchased, versus simply utilizing textual content or asking a buyer to click on a hyperlink.
You could possibly use the identical format to survey prospects about your merchandise. Ask a single query and hold the obtainable solutions restricted. And whereas you may want extra qualitative knowledge, you’ll get far fewer responses for those who ask an open-ended query somewhat than an easy one just like the survey electronic mail examples did right here.
5. The yes-or-no suggestions survey
It doesn’t get any less complicated than this: sure or no, good or unhealthy, thumbs up or thumbs down. Netflix can study so much from this reply, and it received’t take prospects greater than a second to think about their responses and enter their suggestions.
Discover how Netflix tells the recipient the way it’ll use their response knowledge. It’s not only for studying if viewers watch the video or not: “The extra you price, the extra we are able to recommend programmes and movies you may like.” This perception incentivizes respondents to reply, understanding their enter will positively affect their expertise on Netflix transferring ahead.
6. The product overview survey
Relatively than asking a few particular product function or expertise, Bellroy retains it easy and asks, “How probably is it that you’ll advocate Bellroy to a good friend?” Clients don’t should recall their likes or dislikes and even query the efficiency, however they’ll know instantly (from their intestine) whether or not they’d advocate it to a good friend or not.
Bellroy would probably get far fewer responses if it requested, “What’s your favourite half about Bellroy?” or “Is there something you dislike about your product?” Easy, easy-to-answer questions will enhance your response price and get you the insights wanted to make data-backed choices.
7. The e-mail personalization survey
Right here, Litmus’ electronic mail survey does what no different survey on this checklist has carried out by asking a number of questions (4 to be precise). Nevertheless, it does it in a easy and approachable manner with one-word solutions that respondents most likely know (or can estimate) off the highest of their heads.
Litmus additionally guarantees to make use of this knowledge to “tailor content material for you sooner or later” and provides respondents an e-book. Plus, it gives a great deal of advantages to incentivize respondents to take 30 seconds to finish the survey electronic mail earlier than they transfer on with their day.
Obtain free electronic mail templates with Twilio SendGrid
Arising with a type is only one a part of designing an electronic mail—you additionally want a responsive template able to host the survey. We’ve bought simply the factor.
Try our library of free templates to search out the suitable design to your wants. Whether or not you want a template to your survey electronic mail or one to your advertising publication, we now have loads of choices.
