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One thing about the best way it was written made you cease your day and click on to open this story. Possibly it was the quantity – it promised you a fast learn that you could possibly scan. Maybe it was the subject material: headlines are in your purview and this promised motion objects you possibly can take and use as we speak.
No matter received you to click on, welcome. Let’s speak about how one can assist get others to do the identical, whether or not you’re writing an article, an intranet put up, a social media put up or an e mail topic line.
Throughout Ragan’s latest Writing & Content material Technique Digital Convention, writer Carlos Gil outlined a number of methods to make headlines that make somebody curious sufficient to click on. He distilled these into the promised seven ideas:
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