WooCommerce is the world’s largest commerce platform, with a market share of just about 37 %.
Positive, we’re not speaking Google ranges of dominance, however it’s 2.5 instances larger than its nearest rival and has a buyer base of greater than 3.4 million firms. That’s spectacular, particularly given it’s competing with large names like Squarespace and Shopify.
So WooCommerce is clearly getting one thing proper. However that doesn’t imply you may anticipate to launch a WooCommerce retailer then chill as the cash rolls in. You continue to have to nail your messaging.
To that finish, I dived into Drip’s overflowing e-mail archive to select XX partaking, eye-catching, high-converting WooCommerce e-mail examples.
On this article, I’ll elevate the lid on what it takes to craft extremely efficient e-mail advertising campaigns in your WooCommerce retailer, together with recommendations on:
- Driving buyer motion by behavioral emails
- Utilizing follow-up e-mail campaigns to spice up buyer orders
- Constructing a loyal viewers by ESG messaging
Sounds good? Then let’s get into it…
7 WooCommerce E-mail Examples
1. Showcase Again-in-Inventory Merchandise
The very best advertising is commonly devilishly easy.
Again-in-stock emails are a basic instance. You promote a product that’s so well-liked, it offered out utterly. So it is smart to inform folks about it.
When merchandise get tremendous well-liked, an absence of inventory can turn out to be nationwide information, like when White Claw revealed it was struggling to fulfill demand for its eponymous onerous seltzer.
However you don’t should be interviewed by CBS to capitalize on excessive demand in your hottest merchandise. As a substitute, you may merely ship a back-in-stock e-mail, identical to lingerie model ThirdLove:
This tactic works properly as a result of it leverages the product’s shortage.
If customers know an merchandise is prone to promote out quick, they’re extra prone to take motion. Why? As a result of we people can’t stand lacking out on a very good factor.
ThirdLove makes this e-mail much more compelling by including an above-the-fold low cost code for first-time patrons:
Providing a 20 % low cost on a hard-to-buy product? That’s a recipe for assured gross sales.
2. Immediate Motion With Behavioral Emails
Each ecommerce firm needs to supply the very best buyer expertise.
More and more, this implies delivering personalised experiences. As many as 36 % of customers—rising to 43 % in households incomes $100,000+ a yr—imagine retailers ought to do extra to personalize the shopper expertise, in line with Forrester Analysis.
Manufacturers are properly conscious of this. But the overwhelming majority are nonetheless falling quick, with analysis from Bluecore revealing that simply 12 % of outlets imagine they’re really good at delivering personalised experiences to prospects.
In fact, admitting you will have an issue is step one to fixing it.
The most effective methods to create tailor-made experiences in your viewers is to ship behavioral emails. These are automated emails which can be laser-targeted to particular person prospects primarily based on how they work together together with your merchandise and content material throughout a number of channels, out of your social media accounts to your web site.
The Frye Firm clearly understands the worth of behavioral emails, routinely utilizing them to share personalised product suggestions primarily based on prospects’ shopping historical past:
It’s not onerous to see why such a e-mail is so impactful. The client who acquired the above e-mail clearly preferred that tasteful pair of brown mules sufficient to click on the product web page.
There might be any variety of explanation why they didn’t purchase instantly. A delicate nudge—within the type of a well-time behavioral e-mail—might be all of the persuasion they require to transform.
And simply in case the shopper in query has completely gone off the concept of proudly owning that exact product, The Frye Firm provides a bunch of different “handpicked” merchandise, every carrying a major low cost:
3. Present Appreciation for Clients With Birthday Emails
Let’s be sincere: all of us wish to really feel appreciated.
Principally, we wish our family members and colleagues to understand us. Nevertheless it’s additionally good when our favourite manufacturers take the time to succeed in out and thank us for our loyalty.
In fact, you clearly admire your prospects. With out them, you actually wouldn’t have a enterprise. However what’s the easiest way to present it?
One easy however efficient tactic is to ship automated birthday emails to prospects, like Anthropologie does right here:
Are we actually received over by manufacturers remembering our dates of start? Analysis suggests the reply is a powerful sure.
In line with in-depth (if barely previous) evaluation from Experian Advertising and marketing Providers, birthday emails outperform promotional emails throughout just about all e-mail advertising metrics, delivering:
- 481 % increased transaction charges
- 342 % increased income per e-mail
- 179 % increased distinctive click on charges
The one metric they don’t overperform on is common order worth—doubtless as a result of most birthday emails embrace some form of low cost.
Nevertheless, there’s an apparent flaw with birthday e-mail campaigns: many people wish to make plans for our birthdays. And people plans hardly ever contain checking our e-mail inboxes.
For that purpose, it pays to observe up your on-the-day birthday e-mail with a reminder e-mail a day or two later, identical to ASICS does right here:
This tactic pays dividends, with Experian’s analysis exhibiting that birthday reminder emails ship charge will increase of a minimum of 20 % throughout open charges varied metrics—together with open charge, common order worth, and common income per e-mail—versus the unique birthday e-mail.
4. Increase Orders With Observe-Up Emails
Observe-up emails shouldn’t be reserved in your once-a-year birthday e-mail campaigns.
Take into consideration your prospects. Suppose how busy they’re. What quantity of your viewers might be checking your inbox on the actual time you ship an e-mail?
In the event that they don’t see it instantly, there’s a robust likelihood it’ll find yourself buried beneath 30 different unopened emails, by no means to be clicked.
For that purpose, it pays to ship follow-up emails any time you’re operating an essential e-mail advertising marketing campaign. Figures from Omnisend display the advantages of this strategy, revealing {that a} three-step e-mail collection ends in…
- 90 % extra orders for welcome emails
- 75 % extra orders for buyer reactivation emails
- 63 % extra orders for deserted cart emails
…when in comparison with simply sending a single e-mail.
Mavi Denims makes use of this tactic to remind prospects about limited-time reductions:
As soon as once more, this strategy is straightforward however efficient. In case you’re providing a lovely promotion, it stands to purpose that prospects will wish to hear about it. So give them the very best likelihood of seeing your message by sending a minimum of one follow-up e-mail.
Nevertheless, there’s a superb line between following up and bombarding your viewers with a number of undesirable messages.
It’s completely superb to ship a follow-up e-mail or two to remind those who your Black Friday sale is coming to an finish, or that your newest must-have product has simply hit the market.
Simply don’t overdo it. In case you observe up on something and every little thing, your viewers is rapidly going to tune out, lessening the influence of future follow-up campaigns.
5. Exhibit Your ESG Credentials
Not all WooCommerce e-mail examples must be overtly sales-oriented.
Positive, you’ve received income targets to hit. However keep in mind, lots of people in your mailing listing signed up as a result of they like your model. They get pleasure from your messaging, worth your merchandise, and wish to be taught extra about what you do.
Particularly, many wish to discover out what you’re doing round environmental, social, and governance (ESG)-related points.
Environmental elements have turn out to be more and more essential to customers within the wake of the pandemic. In line with Mastercard, 62 % imagine it’s now extra essential than ever for firms to behave in a extra sustainable, eco-friendly manner.
Importantly, your prospects don’t simply need you to behave extra sustainably; they anticipate you to assist them make extra sustainable selections too. Analysis from insurance coverage firm Zurich discovered that 75 % need organizations to allow them to be greener—each when making a purchase order, and across the selections they make extra typically.
One of the vital tangible methods to display your ESG credentials is thru your product packaging, as a result of it’s a bodily factor.
If it’s filled with single-use plastics, prospects are going to note (and so they’ll doubtless be dissatisfied). On the flip facet, if you happen to’re taking steps to scale back the environmental influence of your packaging, it is best to positively shout about it, like enterprise card firm Moo does on this e-mail instance:
One phrase of warning on this strategy: if you happen to say you’re going to do one thing eco-friendly, you’d higher observe by with actual actions.
In an Ipsos survey, 34 % of customers revealed that they had researched manufacturers to make sure they’re assembly their sustainability commitments. In case you fall quick, don’t anticipate them to stay round.
6. Level Clients Towards Trending Merchandise
Once you work in ecommerce, it’s your job to remain updated with all the most recent developments in your area of interest.
It’s secure to imagine that almost all of your prospects don’t have ecommerce jobs. They’re not being paid to maintain a finger on the heartbeat of recent developments in trend, tech, or magnificence.
Consequently, it’s simple for them to lose monitor of what’s sizzling (and what’s not). So it’s no shock that analysis from Emarsys revealed virtually one in 5 US customers really feel overwhelmed by selection, whereas one in 10 have backed out of a deliberate buy as a result of they have been introduced with too many choices.
For that purpose, it pays to level your viewers within the route of the most recent must-have merchandise, like Glossier does right here:
This e-mail works so properly as a result of it’s not simply saying: “Right here’s an enormous listing of all our new releases, please purchase them.”
As a substitute, it provides a well timed hook—on this case, the cooler temperatures of the autumn season—to make its messaging extra related, actionable, and useful to prospects.
7. Encourage Clients to Refer Associates & Household
In case you’re not already operating some form of referral program, you’re lacking out.
Reality is, customers are way more aware of suggestions from actual folks. In line with Matter Communications, 61 % are prone to belief suggestions from a good friend, member of the family, or influencer on social media, whereas simply 38 % are prone to belief suggestions from manufacturers.
However referrals aren’t simply an efficient strategy to develop your buyer base; additionally they make it easier to attain the fitting kinds of shoppers. One research found that referred prospects:
- Are extra loyal
- Generate increased revenue margins
- Present the next buyer lifetime worth
Need to hear the very best information? Referral packages are tremendous simple to determine. You’ll be able to simply share an e-mail encouraging prospects to refer their mates—that’s all there may be to it.
Cruelty-free skincare model Frank Physique will get it proper on this referral e-mail instance:
I like how this e-mail retains issues easy. There aren’t any sophisticated phrases and circumstances right here—simply the promise of a €15 credit score for each the referrer and the shopper they refer.
WooCommerce + Drip = Extra Loyal Clients
WooCommerce presents entry to a near-infinite provide of buyer information.
Drip brings that means to all these figures, serving to you perceive how loyal your prospects are—and what which means in your backside line.
We make it simple to seek out customers who’ve simply found you, or made their first buy, or taken a strong step towards loyalty by inserting their second order.
That helps you outline the varieties of experiences which can be probably to resonate with high-value prospects, permitting you to do extra of the stuff that works.
However don’t simply take my phrase for it. See for your self by beginning your 14-day free trial.
