70+ Social Media Demographics for Entrepreneurs in 2023

I get it, fellow entrepreneurs —generally, you simply want the numbers.

The juggernaut often called social media solely will get greater with each new 12 months, and due to that, demographics shift with it. And, finally, protecting on prime of essential numbers earlier than your social media campaigns might help you with ROI in the long term. 

Right here, we have compiled the state of social media demographics, optimized with a very powerful knowledge it’s good to learn about your viewers and shaping your personas for 2023.

Common Social Media Demographics

• Roughly 82% of People between 18 and 49 years outdated use a minimum of one social media web site. (Pew Analysis Middle)
• The highest manner entrepreneurs discover their viewers on social media is by researching related on-line communities, resembling Fb Teams and subreddits. (HubSpot Weblog Analysis)
• 84% of entrepreneurs are concentrating on Millennials of their social media technique, adopted by Gen X (52%), then Gen Z at 22%. Solely 14% of entrepreneurs goal Child boomers. (HubSpot Weblog Analysis)
• Most entrepreneurs say that short-form video content material is the most well-liked content material format for Gen Z. (HubSpot Weblog Analysis)
• Social media customers use a mean of seven.2 social media platforms per 30 days. (Hootsuite)

Fb Demographics

Common

• As of 2021, Fb has over 2 billion month-to-month lively customers. (Statista)

• Fb has nearly 2 million day by day lively customers and a couple of.9 month-to-month lively customers. (Meta)

• Fb is the simplest platform for group constructing. (HubSpot Weblog Analysis)

• The typical grownup within the U.S. spends 33 minutes on Fb per day. (Statista)

• Fb is the most well-liked social media platform for entrepreneurs. (HubSpot Weblog Analysis)

• Fb is the fourth most visited web site within the U.S. (Semrush)

Age and Gender

Please be aware that viewers knowledge for people who don’t determine throughout the binary are usually not reported.

• Globally, 56.4% of Fb customers determine as male whereas 43.6% determine as feminine. (Statista)

• Fb is Gen X and Child Boomers favourite social media platform. (HubSpot Weblog Analysis)

• 91% of Child Boomers, 88% of millennials, and 83% of Gen X have visited Fb within the final three months. (Hubspot Weblog Analysis)

• 31% of U.S. adults commonly get information from Fb. (Pew Analysis Middle)

• Solely 12% of Gen Z-ers say they use Fb greater than another platform. (HubSpot Weblog Analysis)

Geography

• India has probably the most Fb customers at 329 million, with america in second place with 179 million customers. (Statista)

Takeaways

As the most well-liked social media community, Fb is unquestionably a platform value investing in. Its largest person group is Gen X but it surely nonetheless has a variety of customers throughout all ages. Moreover, Fb is standard worldwide, making it an awesome social media community for manufacturers of all industries and places.

Instagram Demographics

Common

• 500+ million customers are lively on the platform each day. (Instagram)
• Instagram has the best ROI, engagement, and highest high quality leads. (HubSpot Weblog Analysis)
• The typical period of time per day spent on Instagram is 28 minutes. (Statista)

Age and Gender

Please be aware that viewers knowledge for people who don’t determine throughout the binary are usually not reported.

• Males between the ages of 18 to 24 signify the most important demographic on Instagram, adopted intently by males between 25 to 34 years outdated. (Statista)
• Most girls on Instagram are between 18 and 34 years outdated. (Statista)
• The smallest age group on Instagram is senior males 65+. (Statista)
• Up to now few months, 55% of Gen X-ers and 27% of Child Boomers have visited Instagram. (HubSpot Weblog Analysis)

Geography

• India and the U.S. lead the board because the nations with the most important Instagram viewers sizes, much like Fb. (Statista)
• For 2 consecutive years, probably the most geo-tagged metropolis on this planet on Instagram has been Los Angeles, California. (Point out + Hubspot)
• The nation with probably the most Instagram posts in 2020 was the the U.S., main with 571K posts, adopted by Brazil with over 300K posts. (Point out + HubSpot)

Takeaways

Instagram is one other main social media platform with a big person base spanning all age teams, and it presents superior ecommerce options, making it extremely standard amongst customers and priceless to manufacturers.

Twitter Demographics

Common

• Twitter is the seventh most visited web site within the U.S. (Semrush)
• There are 347,200 Tweets despatched per minute on Twitter. (Statista)
• As of December 2022 Twitter’s viewers is over 368 million month-to-month lively customers globally. (Statista)
• The typical period of time per day spend on Twitter is 31 minutes. (Statista)

Age and Gender

Please be aware that viewers knowledge for people who don’t determine throughout the binary are usually not reported.

• Twitter’s person base closely skews male with solely 43.6% of customers figuring out as feminine. (Statista)

Geography

• The U.S. is the nation with probably the most Twitter customers, at 77 million with Japan proper behind at 58.2 million. (Statista)

Takeaways

In the event you’re trying to construct a group surrounding your model, Twitter is a good place to start out. It’s significantly standard within the U.S., so if that aligns together with your target market, think about organising your digital store there.

TikTok Demographics

Common

• TikTok is the perfect platform for constructing an lively group for Gen Z. (HubSpot Weblog Analysis)
• TikTok customers are twice as seemingly as customers of different social channels to suggest one thing they discovered on the platform. (TikTok)
• 36% of customers need to study merchandise by means of short-form movies like TikTok. (HubSpot Weblog Analysis)

Age and Gender

Please be aware that viewers knowledge for people who don’t determine throughout the binary are usually not reported.

• 21.5% of TikTok’s international viewers are ladies between the ages of 18 and 24 and 17% are male customers between 18 and 24. (Statista)
• U.S. adults spend 31 minutes per day on TikTok. (Statista)
• Most TikTok customers within the U.S. are 18-19, adopted by 20-29. (Statista)
• 62% of Gen Z makes use of TikTok and spend probably the most time on TikTok. (HubSpot Weblog Analysis)

Geography

• In 2021, Asia-Pacific was the fastest-growing area for TikTok utilization, with a 159% enhance in comparison with 2020. (Statista)

Takeaways

TikTok’s viewers closely skews younger, with a big Gen Z inhabitants. As such, it’s an awesome platform for B2C manufacturers concentrating on this demographic. With short-form video taking off, it’s a possibility for manufacturers to not solely hop on a rising development however do it on a platform that caters to their goal audiences.

YouTube Demographics

Common

• YouTube is the second simplest platform for constructing a social media group. (HubSpot Weblog Analysis)
• YouTube is the second most visited web site within the U.S. (Semrush)
• YouTube has over 2 million month-to-month logged-in customers. (YouTube)
• There are 500 hours of video uploaded to YouTube per minute. (YouTube)

Age and Gender

Please be aware that viewers knowledge for people who don’t determine throughout the binary are usually not reported.

Geography

• India has 467 million lively YouTube customers, adopted by the U.S. (245 million) and Indonesia (139 million). (Knowledge Reportal)

Takeaways

YouTube is the main video platform, with a variety of customers from Gen Z all the best way to Child Boomers. With the launch of YouTube shorts and recognition of short-form video, manufacturers ought to develop a method to capitalize on rising curiosity to generate leads. 

LinkedIn Demographics

Common

• Entrepreneurs can attain 900 million customers with LinkedIn adverts. (Knowledge Reportal)
• Roughly 10.7% of the worldwide inhabitants has a LinkedIn. (Knowledge Reportal)

Age and Gender

Please be aware that viewers knowledge for people who don’t determine throughout the binary are usually not reported.

• 56% of LinkedIn customers determine as male whereas 43.1% determine as feminine. (Statista)
• Roughly 60% of LinkedIn customers are between 25 and 34 years of age. (DataReportal)
• 31% of LinkedIn customers are between 30 and 39, 23% between 40 and 49, and 17% between 18 and 29. (Statista)
• 43.6% of LinkedIn’s international customers are feminine and 56.4% are male. (Knowledge Reportal)

Geography

• Over 75% of members are exterior the US, adopted by India and China. (LinkedIn)
• LinkedIn is utilized in 200 nations and areas worldwide, and the most important are North America, Asia-Pacific, and Europe. (LinkedIn)

Takeaways

LinkedIn’s nonetheless the primary social media platform for B2B manufacturers. It’s stuffed with decision-makers and younger adults getting into the workforce prime for social promoting.

Reddit Demographics

Common

• There are greater than 100k lively Reddit communities. (Reddit)
• Redditors created 430M+ posts in 2022. (Reddit)
• Reddit is the fifth most visited web site within the U.S. (Semrush)

Age and Gender

Please be aware that viewers knowledge for people who don’t determine throughout the binary are usually not reported.

• Gen Z makes up roughly 2% of Reddit customers. (eMarketer)
• A majority of Reddit customers are male. (Statista)

Geography

• 46% of desktop site visitors to Reddit.com comes from the U.S. (SimilarWeb)

Takeaways

Reddit’s person base has grown considerably lately. This means that buyers have gotten extra taken with what the community has to supply. From an viewers perspective, it’s made up largely of male Millennials, attracting most of its customers from the U.S.

Snapchat Demographics

Common

• 59% of U.S. customers examine Snapchat day by day. (Pew Analysis Middle)
• 25% of U.S. web customers use Snapchat. (Pew Analysis Middle)
• Snapchat customers spend over half-hour a day on the platform. (Snapchat)
• There are 364M day by day lively customers worldwide. (Statista)
• There are 243M Snapchats shared per minute on the platform. (Statista)

Age and Gender

Please be aware that viewers knowledge for people who don’t determine throughout the binary are usually not reported.

• 65% of U.S. adults between 18 and 29 years outdated use Snapchat. (Pew Analysis Middle)
• About 53% of Snapchat customers are feminine and 46% are male. (Statista)

Takeaway

One factor that’s clear with this Snapchat knowledge is that younger folks like it. After Instagram launched Tales, many thought Snapchat was on its manner out. Seems, it’s nonetheless a significant participant within the social media recreation.

Be happy to check with this listing periodically as you are working by means of your editorial calendars and audits for the brand new 12 months. As this time of 12 months requires a recent slate, the analysis behind your subsequent unbelievable marketing campaign needs to be recent, as nicely. Comfortable planning!