CANNES, France—72andSunny’s partnership with the NFL took off this 12 months with “Run With It.” The spot, which was considered one of Adweek’s prime picks of the sport, featured flag soccer quarterback Diana Flores operating by a gauntlet of NFL gamers and sports activities legends.
4 months later, the marketing campaign continued right here in Cannes as Flores, Vanita Krouch and dozens of different present and former professional athletes converged on Sport Seashore, house of the Stagwell group of businesses.
Adweek caught up with Flores and 72andSunny’s Damaune Journey concerning the marketing campaign, what’s subsequent for Flag Soccer and 72’s partnership with the NFL.
Editor: Malinda DiPasquale
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