74 Synthetic Intelligence Statistics to Information Your Advertising and marketing Plan

Synthetic intelligence instruments are a scorching subject in advertising circles. Since ChatGPT burst onto the scene in late 2022, the adoption charges of AI have spiked. Analysis budgets have grown, and plans for how one can use these new instruments safely and successfully have been hatched.

On this put up, we share 74 synthetic intelligence stats that give a full image of what each organizations and shoppers take into consideration AI. From prime use circumstances to perceived worth to rising issues, you’ll see what enterprise leaders – and your potential clients – make of those new instruments, so you may perceive how greatest to implement them in your personal workflow.

Supply: Similarweb

• Chat GPT reached 100 million customers quicker than another app. By February 2023, the chat.openai.com web site noticed a mean of 25 million every day guests. eMarketer predicts that greater than 20% of all Individuals will use ChatGPT at the least as soon as per thirty days in 2024.
• GPT-3 was initially educated with 45 terabytes of information.
• The worldwide AI market measurement is predicted to be price $407 billion by 2027. That’s a compound annual progress fee of 36.2% from 2022.
• 46% of U.S. adults assume AI techniques are being developed too quick. There’s a distinction alongside occasion traces right here, with 41% Democrats saying AI is shifting too quick in comparison with 52% of Republicans.
• Greater than 100 million folks within the U.S. will use generative AI by 2024. By 2025, that quantity is predicted to succeed in 116.9 million. eMarketer predicts that greater than half of all Individuals aged 12 to 44 will use generative AI by 2025.
• 96% of executives say generative AI is a scorching subject of dialogue with their boards.
• 45% of executives say the recognition of ChatGPT has led them to extend funding in AI.
• In Could, the Biden Administration introduced $140 million in funding to launch seven new Nationwide AI Analysis Institutes.
• That brings the whole variety of Nationwide AI Analysis Institutes in the USA to 25.
• 49% of employers count on AI to have a constructive impression on job progress. Against this, solely 23% count on the impression of AI to be detrimental.
• Nevertheless, solely 38% of U.S. adults assume AI will enhance white collar job alternatives, whereas 42% assume AI will cut back these alternatives. For blue collar jobs, 37% assume AI will enhance alternatives and 46% assume they may worsen. Globally, 36% of employees count on AI to interchange their present job.
• 66% of worldwide adults say AI services and products will considerably change their lives within the subsequent three to 5 years.

Supply: World Financial Discussion board

Synthetic intelligence utilization statistics

So synthetic intelligence use is rising quick. However what are folks truly doing with these new instruments? On this part, we’ll have a look at how enterprise and shoppers are utilizing – and plan to make use of – AI applied sciences.

Supply: IBM

• 34% of firms at present use AI, and a further 42% are exploring AI.
• 28% of U.S. adults stated their employer is utilizing ChatGPT or related chat-based instruments. 19% stated their employer is utilizing AI picture mills, 30% stated their employer is utilizing AI for information evaluation, 21% stated the employer is utilizing AI instruments for video era, and 17% stated their employer is utilizing AI for HR and recruiting.
• 30% of IT professionals say their colleagues are utilizing AI and automation instruments to save lots of time
• Bigger firms are 100% extra probably to make use of AI than smaller firms, however 41% of smaller firms are at present growing AI methods.
• 35% of organizations are coaching and reskilling their groups to make use of new AI and automation instruments
• 22% of respondents to a McKinsey survey say they repeatedly use generative AI of their work, whereas 79% stated that they had at the least some publicity to generative AI.
• Individuals are cut up on whether or not AI-generated written work will be pretty much as good as that created by a human. 44% stated sure, whereas 40% stated no. 36% stated AI work can truly be higher than content material written by an individual, however 47% disagreed.
• 48% of IT leaders instructed a Gartner Peer Group Survey stated their organizations are utilizing generative AI past ChatGPT, however solely 12% are doing so extensively.
• 58% of U.S. adults are acquainted with ChatGPT, however solely 14% have tried it.
• 18% of U.S. adults aged 18 to 29 have used ChatGPT at work, in comparison with 8% of these aged 50-64.
• 27% of Individuals say they work together with AI a number of occasions a day (or extra).
• 21.4% of all Individuals who use generative AI are aged 25 to 34. That makes them the largest customers of generative AI, {followed} by 35 to 44-year-olds (19.3) and 18 to 24-year-olds (14.0%).
• 49% of U.S. adults say they use AI to seek for info, and 44% use AI to study new issues.
• 67% of adults say they’ve a great understanding of what AI is, however solely 51% know which services and products use AI.

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Synthetic intelligence outcomes statistics

What does all of this imply by way of precise enterprise outcomes? Right here, we’ll have a look at the present and anticipated advantages of synthetic intelligence use within the office.

Supply: eMarketer

Synthetic intelligence belief statistics

Each manufacturers and shoppers have embraced synthetic intelligence. However can we belief the instruments, or are we merely placing up with them as a result of they make our lives simpler? The reply is a bit little bit of each. AI instruments are trusted in some contexts, however not in others. Let’s see what the statistics about synthetic intelligence belief reveal.

Supply: Pew Analysis Heart

• 38% of Individuals are extra involved than excited concerning the growing use of AI in every day life, whereas solely 15% are extra excited than involved. 46% are equally excited and anxious.
• Nevertheless, 74% of enterprise executives consider the advantages of generative AI outweigh the potential dangers.
• Solely 23% of U.S. adults belief how generative AI is being utilized in social media, and 59% are anxious about not understanding how AI algorithms work. 39% stated they’d belief influencers much less in the event that they elevated their use of AI.
• Likewise, 37% of executives stated the shortcoming to elucidate outcomes from generative AI algorithms is a problem.
• 80% of U.S. adults are anxious about AI getting used to impersonate somebody to entry unauthorized info.
• 66% of U.S. adults are involved about privateness points involving using generative AI for social media.
• 27% of U.S. adults belief search outcomes generated by AI, whereas 31% mistrust these outcomes.
• Nevertheless, 75% of shoppers belief content material written by generative AI.
• 52% of adults say they belief firms that use AI as a lot as they belief different firms.

Supply: Capgemini Analysis Institute

Synthetic intelligence advertising statistics

What does all of this imply to your advertising technique? The AI statistics present you’re in all probability speaking about utilizing synthetic intelligence for advertising, even in case you haven’t truly carried out these instruments but. Right here’s how different manufacturers are utilizing AI for advertising, and what their executives view as crucial use circumstances.

Supply: eMarketer

Synthetic intelligence customer support statistics

For manufacturers, customer support automation and help is an apparent implementation of AI instruments. Chatbots are a well known and accepted device for customer support, particularly on social media. AI makes these chatbots far more purposeful and personalised.

The stats present enterprise are notably eager on this use of generative AI. And shoppers are overwhelmingly glad with the outcomes.

Supply: Capgemini Analysis Institute

• 35% of executives stated digital assistants for buyer engagement are the highest generative AI use case in gross sales and customer support.
• 38% of executives stated buyer expertise and retention is the first focus of their AI investments.
• 38% of firms are utilizing or contemplating utilizing NLP AI for buyer care.
• 46% of IT leaders who stated their organizations use generative AI past ChatGPT stated they use it for customer support.
• 47% of organizations that already use AI stated they use generative AI most for gross sales and customer support.
• 51% of these IT leaders say generative AI could have a considerable impression on enhancing buyer experiences within the subsequent yr.
• 83% of enterprise executives stated that chatbots for automating customer support and enhancing information administration are probably the most related utility of generative AI to their enterprise.
• 67% of executives stated that generative AI can enhance customer support by means of automated and personalised help.
• 89% of shoppers who repeatedly use generative AI chatbots are glad with their expertise.
• Nevertheless, folks nonetheless need to have the ability to attain a human when they should. 72% of U.S. adults are anxious about with the ability to attain a human as a substitute of interacting with AI. Solely 5% are under no circumstances anxious about this.
• Entry to a generative AI conversational assistant will increase buyer help agent productiveness by an common of 14%.
• Nevertheless, solely 6% of organizations reported utilizing generative AI for chatbots for customer support as of April 2023.

Supply: McKinsey & Firm

Synthetic intelligence social media statistics

Synthetic intelligence drives social media algorithms. Right here’s what the AI stats inform us about social media.

• Fb recommends about 15% of feed content material from non-followed accounts primarily based on synthetic intelligence
• These AI suggestions have pushed a 7% improve in total time spent on the platform.
• Meta’s Llama 2 open supply giant language AI mannequin was educated with 40% extra information than Llama 1.
• Meta had 150,000 obtain requests for the mannequin within the first week after Llama 2 was launched.
• Within the two months after it launched, Snap’s My AI chatbot obtained 10 billion messages from 150 million customers.
• Pinterest’s AI-powered “store the look” product suggestions drove a 9% improve in conversions of their early exams.
• 50% of U.S. adults are excited about studying extra about how generative AI is utilized in social media.

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