Desperate to get began with electronic mail automation however don’t know the place to start out? You’re not alone. That’s why we’ve supplied some real-life electronic mail automation examples to get your mind juices flowing.
Electronic mail automation is a sizzling advertising and marketing software that’s confirmed to spice up consumer expertise, gross sales, lead technology, and extra. However chances are you’ll be pondering, “How can my enterprise successfully use automation?” Good query.
Whether or not you’re a dentist, tech startup, or furnishings retailer, there are many methods you should use electronic mail automation to drive buyer engagement and income. It simply takes slightly little bit of technique and creativity.
To make automation extra approachable, our electronic mail consultants placed on a brief webinar. Watch the video beneath to study the ins and outs of automation and how you can construct your individual workflow utilizing SendGrid Automation.
To increase on the use circumstances mentioned within the webinar, we dug into our private inboxes to search out the very best electronic mail automation examples.
Under, find out how companies large and small are using electronic mail automation to attach with their recipients. Use these concepts to spark your marketing campaign creativity and launch awesome-sauce automations.
8 Electronic mail Automation Examples
Birthday Celebrations
Nothing reveals that you simply care greater than remembering to rejoice your subscriber’s big day. The way you select to rejoice it’s as much as you and your model. Listed below are a number of methods manufacturers rejoice my birthday.
CHOM, a neighborhood’s favourite burger joint in Provo, UT, reveals me some love annually by sending me a $5 reward card. Sure, please! Nintendo sends me wallpapers, avatars, and extra goodies to take pleasure in on the Swap. And Nike sends me slightly low cost shock.
How can your model rejoice your subscribers’ and prospects’ birthdays? Assume outdoors the field—like, past that forgettable electronic mail you obtain out of your alma mater yearly asking for donations.
New Subscriber Welcome Collection
Give your new subscribers the pink carpet expertise with a well-designed welcome collection. They simply gave you their electronic mail tackle and checked a field saying they’d wish to obtain communications from you—that’s like receiving a cellphone quantity with a notice that claims “name me” from the particular person you’ve been crushing on! Take the identical considerate strategy with the way you reply to your new subscribers as you’d with that crush.
First, you’ll be able to use an electronic mail to thank your contacts for subscribing. Allow them to know what to anticipate and provides them the choice to tailor their electronic mail expertise and select the emails they’ll be receiving sooner or later. Contemplate giving them an unique low cost and alluring them to take motion.
New Buyer Onboarding
New buyer onboarding emails take the welcome collection to the following stage. The target is to make use of the emails to set your new prospects up for achievement. Provide introductory content material to get them began, present contact info in the event that they need assistance, direct them to extra assets to self-serve their issues—give them all the pieces they should succeed.
In fact, you’ll be able to’t do it unexpectedly, and that’s why you employ a buyer onboarding collection to drip these emails into their inbox over time.
Win-Again Campaigns
Flip your setbacks into comebacks. In case your prospects or subscribers have gone AWOL, execute a well-timed win-back marketing campaign to re-engage them.
After not buying for a while, Myprotein despatched me a reduction to spark my protein-deal hunt. In case your subscribers haven’t engaged with you or your emails, consider what you may provide to entice them to return. Do your analysis and be sensible about your timing.
For instance, it wouldn’t make sense for Myprotein to have despatched this to me a month after my final buy—I wouldn’t have used even half of my protein powder by then. They waited about 4 months, which is a extra practical timeframe to affect a repeat buy for this model.
Success Metrics
Ongoing product utilization updates and success metrics are nice for enhancing product affinity and engagement. Each week, Grammarly sends me an electronic mail to let me know what number of phrases I’ve written, what grammar errors I’ve made, and the way I measure up in opposition to different Grammarly customers. Strava sends out a month-to-month recap to rejoice my exercise and what month-over-month progress I’ve made. I completely love these emails.
Not solely do they make me just like the model extra, however they remind me to maintain utilizing the product. After I obtain the emails from Grammarly, I’m inspired to maintain writing to additional my now 9-week streak. After I obtain my Strava updates, I leap to my calendar and begin planning my subsequent exercises. Consider what stats you may share along with your subscribers to maintain them engaged and enthusiastic about your model.
Nurture Collection
In case your subscribers joined your electronic mail checklist by downloading a information or registering for a webinar, use a nurture collection to guide them additional down the funnel. In the event you’re promoting an search engine optimization software, take into account what steps you assume are essential to go from result in buyer.
Maybe they’ve already downloaded your search engine optimization 101 information—now you may encourage them to view a number of case research of those that’ve utilized the ideas in your information. Later, you may drive them to enroll in a free trial or product demo.
Occasion Registration and Attendance
As soon as somebody has registered for an occasion or webinar, use an automation marketing campaign to transform them from registrant to attendee. Main as much as the occasion, ship them updates and reminders. As soon as the occasion is over, ship them “thanks” notes and hyperlinks for on-demand entry to movies or slides.
Afterward, the place acceptable, take into account including them to your nurture collection.
Deserted Cart
For one cause or one other, a possible buyer could depart your web site earlier than finalizing a purchase order. Deserted cart emails are excellent for changing these guests who’ve proven their curiosity. A good electronic mail will remind a buyer about an merchandise they have been eager about, making an attempt to softly push them to finish the acquisition. A nice electronic mail will add an irresistible incentive that compels the completion of the acquisition.
For instance, I used to be eyeing these skies for a while. Evo noticed I’d beforehand added them to my inbox, they usually despatched me an alert once they dropped in value. That new price ticket was sufficient to seal the deal.
Launch Your Electronic mail Automations
Hopefully, these electronic mail automation examples sparked your artistic juices. Armed with these use circumstances, take into consideration how greatest your model can use automation to attach along with your recipients. Electronic mail automation remains to be on the frontier—there are many unexplored alternatives you may be the primary to pioneer.
When you discover pushing automation boundaries, get your toes moist with one among these 8 examples. It’s like the way you get higher at writing by writing extra—you get higher at constructing automations by constructing extra automations. Get began as we speak. Your subsequent super-loyal subscriber is only a well-planned electronic mail automation away.
To study extra about electronic mail automation, try our Electronic mail Advertising and marketing Automation Finest Practices information.
