SMS advertising, also called textual content advertising, lets you join with prospects on the go, everytime you want. You possibly can arrange SMS and MMS automations in a matter of clicks utilizing an SMS advertising platform, however which applications do you have to deal with to get began?
SMS advertising is much like e mail advertising, because it lets you talk straight along with your subscribers on a big scale. Trendy prospects maintain their cell phones close by, resulting in a formidable SMS open fee of about 98%. This excessive stage of engagement is why many firms are including SMS to their communication methods. It’s a channel that basically grabs consideration, however many nonetheless haven’t totally taken benefit of its potential. You possibly can take advantage of this efficient communication software with the precise SMS software program and supplier.
Cellphones assist join customers to the broader world. It’s via these gadgets customers are trying to find and discovering new manufacturers. They’re already demanding customized experiences on well-established channels reminiscent of e mail and web sites, however the rising dominance of cellular has led to a requirement for extra customized cellular experiences.
Personalised SMS experiences
Including SMS to your advertising channel combine may be daunting; how are you imagined to ship customized experiences too? The reply is less complicated than you would possibly count on. Advertising automation lets you ship one-to-one communications on an enormous scale.
Utilizing an clever cross-channel automation platform like Dotdigital, you need to use behavioral triggers to ship the precise messages on the proper time. Because of this each single recipient is receiving a customized expertise.
With Dotdigital, you possibly can personalize messages similar to you’d an e mail. Including information fields reminiscent of first title or location helps you ship customized messages with minimal effort. Superior SMS advertising instruments additionally supply segmentation capabilities, permitting for much more focused communications.
1. Subscription affirmation
If you gather cellphone numbers on the level of sign-up or subscription, you possibly can set off a subscription affirmation message to be delivered to your new contact. That is particularly helpful as a double opt-in (DOI) tactic to make it possible for your contacts actually need to obtain your SMS messages.
Subscription affirmation texts not solely guarantee your messaging lists are stuffed with engaged contacts but additionally guarantee that the cellphone numbers collected are legitimate. This course of is necessary for compliance and sustaining a clear subscriber record.
2. Welcome message
Welcome emails are a should. They assist you to introduce your model whereas attending to know your new contact. However a welcome textual content message goes one step past to shock and delight. Including a welcome SMS to your welcome program is about expressing your model’s character. It feels private and can depart the recipient enthusiastic about connecting along with your model.
3. Bulletins
Do you’ve quarterly product launches? Do you host occasions each month? Perhaps you run semi-annual gross sales. No matter your announcement, creating an SMS marketing campaign will assist your messages land with impression. This needs to be a three-stage program:
- The teaser: let prospects know one thing thrilling is coming their means.
- The announcement: shout it from the rooftops and drive prospects into motion.
- The final likelihood: simply earlier than the tip of the sale or the occasion begins, supply prospects a remaining likelihood to get on board.
4. Deserted cart or browse messages
There are numerous causes for cart abandonment, however distraction is likely one of the commonest ones. Drive prospects again to your web site with an deserted browse or cart textual content message. Prospects who’re out and about, at work, or on the transfer are extra inclined to distraction. Utilizing this channel to supply an unique low cost code may be the motivation customers want to finish a purchase order. Integrating your SMS service along with your ecommerce platform can automate this course of successfully.
5. Birthday alerts
Joyful birthday messages, particularly these delivered through textual content, as soon as once more enable your model to attach with prospects on a human stage. You possibly can select to ship unique low cost codes via this channel or drive them to their e mail inbox with a ‘maintain an eye fixed out’ message. Any such personalization considerably enhances buyer loyalty.
6. Order affirmation
Transactional emails are important for constructing belief and confidence in your model. Including SMS order affirmation automations to your advertising technique not solely reaffirms this belief but additionally lets you thank prospects for selecting your model.
Saying “thanks” in your order affirmation message is an ideal means to make sure a buyer feels valued. And when a buyer feels valued, they’ll turn into a repeat purchaser and a excessive spender.
7. Surveys and suggestions assortment
The one means your model can develop and proceed to fulfill the wants and calls for of your prospects is that if what it’s they need. One of the best ways to find that is to ask them straight via surveys and suggestions kinds. Utilizing SMS to gather this data helps you collect it rapidly and successfully. You possibly can even implement A/B testing in your SMS campaigns to optimize your method.
Take Ipsos, as an illustration. This main world analysis company sought a high-engagement channel to reinforce its on-line and phone surveys. SMS turned out to be the perfect answer. By personalizing every message with a novel hyperlink, Ipsos achieved excessive supply and engagement charges, efficiently reaching a broader viewers.
8. Win-back and re-engagement campaigns
Successful again a buyer after they cease participating along with your emails could be a robust job, particularly utilizing the very channel they’ve stopped responding on. That’s why an SMS re-engagement marketing campaign is a assured win. Remind subscribers about your model and drive them again to your web site as they lapse with well-timed SMS automation.
Getting began with SMS advertising
These eight SMS advertising automation applications will ship fast outcomes. SMS doesn’t should be difficult or long-winded so as to add to your advertising channels. You possibly can create these as stand-alone applications or add them as phases in your present applications. Nonetheless you select to combine SMS into your advertising, there’s no higher time to get began.
Why select Dotdigital for SMS advertising?
You will get began with SMS advertising with Dotdigital. Dotdigital presents a novel set of options and advantages that make it a perfect SMS platform for companies of all sizes. Right here’s a better take a look at why Dotdigital needs to be your go-to answer:
- Seamless integrations: Dotdigital integrates effortlessly along with your present advertising tech stack, permitting you to streamline your advertising efforts and create a very cross-channel expertise on your prospects.
- Personalization: Dotdigital’s highly effective personalization options let you ship focused SMS messages that resonate with every recipient. Use information fields like first title, location, and buy historical past to personalize your messages and enhance engagement.
- Superior segmentation: Phase your viewers based mostly on varied standards to make sure your SMS messages attain the precise folks on the proper time. This focused method can considerably enhance your marketing campaign effectiveness.
- Straightforward marketing campaign administration: Dotdigital’s user-friendly SMS platform makes it simple to create, handle, and observe your SMS advertising campaigns. Schedule campaigns prematurely, monitor efficiency, and make changes as wanted.
- Distinctive buyer help: Dotdigital’s buyer help group is at all times obtainable that can assist you get probably the most out of your SMS advertising. They provide quite a lot of assets, together with coaching webinars, documentation, and reside chat help.
Whether or not you’re searching for a textual content message service or a complete SMS messaging platform, Dotdigital has you coated. Begin utilizing automated textual content messages at the moment and see the distinction.
