In 2021, electronic mail stays a robust device for every part from electronic mail advertising to inner communications. However the stakes are increased.
With the world going distant, emails play an enormous function in conserving clients, employees, and nearly everybody else linked and engaged. That’s the place an HTML electronic mail template might help.
Stripo presents over 700 prebuilt electronic mail templates for any objective
On this put up, we’ll break down the highest 8 causes to make use of an HTML E-mail Template in 2021.
What’s an HTML electronic mail template?
An HTML electronic mail template is an HTML file. It outlines the construction of an electronic mail itself and the order of content material components within the electronic mail.
HTML electronic mail template lets you add pictures, movies, and different visible components to emails. It lets you add CSS kinds to texts and different components of the e-mail.
Its greatest trait is reusability. Working with them requires no coding expertise.
8 causes to make use of an HTML electronic mail template
1. Readability and effectivity
The very best factor about an HTML electronic mail template is that it provides your content material a transparent and constant construction and movement. Utilizing rows and dividers you’ll be able to break up and arrange giant chunks of textual content or show data with containers, infographics, tables, and charts.
(Supply: E-mail from Contact Monkey)
Once you use an HTML electronic mail template to your mass emails or inner newsletters, your readers will know precisely how and the place to seek out the knowledge they want. They’ll even be much more more likely to have interaction together with your communications if they will simply discover the important thing factors they’re searching for.
2. E-mail monitoring
When you’ve chosen and customised your electronic mail template, you need to guarantee that the e-mail you ship is definitely being opened and skim. You need to know that your design resonated together with your readers.
The secret’s to make use of an electronic mail service supplier that allows you to monitor and examine OR, CTR, CTOR, person engagement, NPS, and different metrics.
Necessary
Stripo is built-in with over 70 ESPs and electronic mail shoppers. All of the emails that you simply construct with Stripo may be exported to an ESP of your alternative in 1 click on.
You might verify the checklist of Stripo’s integrations.
3. Larger person engagement
Except you could have knowledgeable graphic designers in your electronic mail advertising crew, creating visually interesting HTML emails may be powerful. On the identical time, visuals are vital for partaking your readers. In reality, some research present that our brains course of visuals 60 000X sooner than textual content.
With an HTML electronic mail template, you should use graphics, colours, backgrounds, and pictures for extra visible engagement.
On high of that, an HTML electronic mail template allows you to create CTAs that actually stand out, with daring fonts, highlights, and CTA buttons. Meaning growing your possibilities of sending your recipients to key merchandise and offers, sources, and occasion RSVPs.
(Supply: E-mail from Stripo)
4. Model consistency
A key good thing about an HTML electronic mail template is you could simply create content material tailor-made to your model.
HTML electronic mail templates allow you to customise your message with colours, logos, and layouts particular to your group.
The secret’s creating an electronic mail template that displays the remainder of your model, from the messaging and graphics in your web site to your occasion invitations. The aim is a unified model expertise for anybody receiving your electronic mail.
With an electronic mail template builder like ContactMonkey, you’ll have the choice to avoid wasting model colours and rows whereas optimizing your design over time via electronic mail monitoring.
With Stripo’s model pointers equipment, you’ll be capable to save and share electronic mail design kinds that your crew utilized in earlier emails, together with fonts, CTA buttons, and extra.
Keep model constant throughout all electronic mail campaigns
5. Cut back the variety of errors in electronic mail format
When utilizing HTML electronic mail templates, you cut back (I’d say, “Get rid of”) the variety of errors in electronic mail code.
When you’ve chosen a template, you’ll be able to edit it within the drag-n-drop electronic mail builder without having to cope with the code.
6. Scaling electronic mail manufacturing
It’s vital to let your teammates construct emails with out the assistance of builders. First, it’s cheaper. Second, the less individuals engaged within the course of the sooner you end it.
7. Interactivity
Do you know that interactive and AMP emails have 5.2X instances increased conversion?
You may simply, with no coding expertise, make the most of interactivity in your electronic mail advertising. How?
Some electronic mail templates constructed with Stripo already include interactive, dynamic, AMP, and real-time content material. Some templates are gamified. You simply should barely customise them down.
8. It saves time
Above all, the most important good thing about HTML electronic mail templates is their potential to avoid wasting you time with out skimping on high quality.
Whether or not you might want to ship out your organization e-newsletter or advertising electronic mail blast weekly or month-to-month, your design will all the time be ready. All you’ll have to do is solely plug in your up to date content material.
Meaning, your recipients can get the knowledge they want extra rapidly whereas your electronic mail entrepreneurs can concentrate on delivering correct, partaking, and up-to-date content material. With on a regular basis saved, you’ll be able to focus extra on improving your campaigns to repeatedly enhance engagement.
Remaining ideas
HTML electronic mail templates are important for tapping into your viewers’s full potential. Not solely do they make your emails extra fascinating and fascinating to learn, but additionally allow you to monitor, measure, and enhance your content material rapidly.
By utilizing HTML electronic mail templates, you’ll be able to take your electronic mail advertising to the following degree and save time doing it
