Whether or not you’re a enterprise proprietor or a gross sales rep, you’re at all times pitching your providers, telling potential purchasers what you provide as succinctly as potential. Belief me, I’ve been there myself, attempting to sum up my copywriting enterprise in as few phrases as I can. That’s the place the enterprise one-pager has come to my rescue.
I’ve created shows about what I do and have a full web site devoted to my enterprise. However, when potential purchasers want solutions quick, I pull out a one-pager — my worth proposition boiled into one hard-hitting web page.
If your small business is lacking this beneficial software, don’t fear. I’ve achieved the leg work to assist. You’ll be able to see eight of my favourite enterprise one-pagers. Then, I’ll talk about how one can make your personal step-by-step and share a template to make the method simple. Let’s get began. You’ll be able to boil your pitch down to at least one hard-hitting web page that grabs consideration and will get to the purpose.
What’s a one-pager?
A one-pager is a doc that summarizes a proposal, course of, idea, or coverage in round 250 phrases. Its goal is to seize the reader’s curiosity and depart them wanting extra. It goals to compel the reader to take motion, similar to scheduling a name, visiting a web site, or signing a contract.
That being stated, one-pagers aren’t only for promoting. They will also be instructional instruments. When sharing information, the crisp, partaking format grabs consideration and helps readers retain key info.
The Anatomy of a One-Pager
Your one-pager ought to be tailor-made to your particular targets. For instance, my one-pager focuses on my writing providers and a crash course into neuromarketing, a subject I specialise in. That will be wildly completely different than the one-pager for a SaaS firm or a marriage cake bakery.
Regardless, regardless of the enterprise, there are seven important components that have to be in every one pager. I’ll share every of those elements under.
- Firm emblem. Embrace your organization emblem prominently on the web page. This small picture reinforces your model and ensures readers know who’s behind the provide.
- About. Present a quick elevator pitch that covers who you’re, what makes you distinctive, and why readers ought to care. This part ought to pique their curiosity in the primary content material on the sheet.
- Downside assertion. Open with the issue you‘re fixing. For gross sales one-pagers, converse on to your buyer’s ache factors. In the event you‘re courting buyers, describe the area of interest you’re filling. For an inner one-pager, present a high-level roadmap of what is to come back.
- Options and advantages. This part is the place you spotlight your distinctive worth proposition. Clearly define the important thing options and advantages of your product, enterprise, or idea. Maintain it quick. Deal with essentially the most important factors.
- Social proof. Use social proof to again up your claims with proof. Embrace consumer testimonials, business stats, or awards to strengthen your credibility and construct belief.
- Name to motion. Embrace a transparent name to motion that leaves little question about what the reader ought to do subsequent, similar to calling, visiting your web site, or taking the subsequent step within the course of.
- Contact information. Present clear, clear contact info (web site, e-mail, telephone, social media) on the backside of your one-pager to make sure leads can simply get in contact with you.
Whereas all of this info is important in your one-pager, the way you design the sheet will differ wildly. In the event you work in a buttoned-up, formal business, chances are you’ll go for texts and clear graphs solely. In case your readers are busy, an infographic could also be a extra skimmable solution to share info.
Obtain our one-pager enterprise template now to speak your imaginative and prescient clearly and successfully.
The best way to Make a One-Pager for Your Enterprise [+Template]
Now that we all know what goes right into a one-pager, I’ll share the method of constructing one step-by-step. We’ll additionally work by the method utilizing a one-pager template from HubSpot.
In my instance, I’ll make a one-pager for a fictional puzzle subscription firm — Puzzle Me This. I’ll share the worth proposition for this enterprise all on one web page as a solution to appeal to potential patrons.
1. Listing out the fundamentals.
We mentioned seven components you want in your one-pager above. You’ll additionally have to condense your mission into quick headlines, your worth proposition into a quick overview, and your drawback assertion into a number of sentences.
Earlier than I begin placing my one-pager collectively, I like to take a seat down and record all of it out. That entails gathering my belongings (like my emblem) right into a folder and writing out the textual content I wish to embody in an unformatted Google Doc.
Let’s check out HubSpot’s template. We’ll want to assemble the next:
- A emblem.
- An about part.
- A mission assertion and overview.
- Details about services or products.
- Contact info.
- Details about the issue, resolution, and market.
- Extra concerning the product’s aggressive edge and technique.
- Two pictures.
- A QR code that results in our web site.
For my pattern puzzle enterprise, I gathered all the info into one folder. That concerned creating an unformatted Pages doc with all of my textual content. Having all the items compiled cleanly will make formatting my doc simpler.
2. Think about your worth proposition and look forward.
Your one-pager might want to present what makes your providing distinctive and the way it stands out. You’ll want to obviously define the issue you are fixing and preview how your resolution addresses it.
You might even Outline your audience and converse on to their wants and ache factors.
From there, I like to recommend trying forward. That is very true in the event you’re pitching your small business to buyers. They’ll get a way of what they’ll count on from you sooner or later.
Let’s circle again to Puzzle Me This. There are a number of completely different subscription packing containers available on the market. Nevertheless, my enterprise focuses on choosing the right puzzle for the individual in order that they don’t have to decide on one themselves. Past that, I wish to companion with unbiased artists, so I made certain to focus on that in my one-pager.
3. Get designing.
Now that you’ve all the items prepared, it’s time to start out designing. The way you lay out your one-pager will rely in your business and the entry that you need to graphic design expertise. When you’ve got a designer on employees, chances are you’ll ask them to create a customized structure in your behalf.
Nevertheless, templates like this one from HubSpot make the method simple for everybody. I used the template for the Puzzle Me This instance. I used to be capable of get every part crammed out in minutes. The longest a part of the method was crafting the right textual content.
One-Pager Examples
One-pagers will be useful for all sorts of companies, in order that they differ extensively in how they appear and are offered. Having a look at well-designed one-pagers can assist you get impressed if you create your personal. So, let’s dive in!
1. Enterprise One-Pager
Trying to create a one-pager with stats to again up your worth proposition? This template from Awware has you coated. Textual content-heavy sections that cowl the corporate’s missions, values, and progress will be discovered on the left aspect. Icons and all-caps make headings leap.
The correct aspect focuses on information. Readers can see how the corporate performs at a look, giving the impression of the enterprise good visible leverage. I additionally like how the template makes use of a constant coloration palette to keep away from muddle.
Professional tip: Incorporate storytelling, social proof, and worth to show why your small business is a powerful potential companion.
2. Product One-Pager
Product one-pagers concentrate on the specs of a selected providing. What makes them completely different than alternate options, what are the core options, and what’s the worth level? A product one-pager ought to reply these questions.
The one-pager above showcases a console that’s coming quickly. I like that this instance has a timeline of when the product is anticipated to hit the market. Past that, the console’s options are condensed into easy-to-skim bullet factors.
Professional tip: Font measurement can assist you navigate your reader’s consideration. Put a very powerful info, like pricing and launch date, in bigger font.
3. Advertising One-pager
Advertising one-pagers are inner paperwork that align groups. They’re snapshots of important components like logos, model colours, fonts, voice, targets, and buyer personas. If you’re launching a brand new marketing campaign, a one-pager ensures messaging, visuals, and tone stay constant together with your model.
The one-pager above focuses on a video advertising and marketing marketing campaign. The sheet specifies what the mission is for, its goal, after which the branding components that will probably be used within the video. As a marketer, this sheet would make it simple for me to grasp what the group needs and tips on how to make it.
What I like: When you’ve got a selected imaginative and prescient, make the content material of your one-pager particular as nicely. This web page lists out the filters, changes, and hex code of the colour palette.
4. One-Pager Pitch
One-pager pitches are helpful for mission managers with new initiatives and consultants competing for contracts. Use this doc to seize the eye of your viewers and pique their curiosity. A well-crafted one-page pitch doc can enhance your probabilities of touchdown that coveted consumer.
The one-pager above pitches a advertising and marketing consultancy. I like how this web page retains the worth proposition easy. There’s a fast blurb about what the group can do, then photographs of the individuals on the group. This helps create a private contact.
Past that, I like how the group lists out suggestions for a profitable partnership. This degree of transparency creates a way of trustworthiness.
Professional tip: Do you might have spectacular statistics? Function them in your one-pager.
5. Startup One-Pager
For startups, a one-pager is your final elevator pitch. Whether or not you’re search funding, networking, or model promotion, this doc showcases your scrappiness. Startup one-pagers cowl the necessities: a compelling pitch, group experience, market insights, and a transparent name to motion.
The one pager above compiles all the info an investor would possibly want at a look. The corporate’s worth proposition and mission assertion are boiled down into headings. In a number of transient paragraphs, you possibly can perceive the place the startup is at in its growth and what’s coming subsequent.
Professional tip: Embrace additional punches like media consideration or social proof to validate your thought and particulars about your funding stage.
6. Gross sales Rep One-Pager
Some gross sales one-pagers are made for reps to assist them extra successfully talk with prospects. The above one-pager lays out the completely different prices of every insurance coverage plan. It additionally coaches reps on tips on how to work with various kinds of clients.
Professional tip: Spotlight your distinctive worth proposition on this compact but impactful piece, positioning your providing as the answer they have been in search of.
7. Gross sales One-Pager
A gross sales one-pager summarizes the important thing points of your organization, product, or service in a single, transient doc. It goals to have interaction potential clients by clearly demonstrating how one can handle their challenges and inspiring them to take the subsequent step within the gross sales course of.
I like how the put up above showcases the goal marketplace for the information company’s providers. This quick buyer persona makes it clear who would profit from this providing.
Professional tip: In the event you’re trying to summarize all that you simply provide shortly, embody a conclusion part in your one-pager.
8. Occasion One-Pager
A compelling occasion one-pager will be a useful software for capturing the eye of your audience and making certain a profitable turnout, whether or not you are internet hosting a convention, seminar, or company gathering.
This one-pager particularly focuses on sponsors, so all components of the sheet converse on to that viewers. Your occasion will probably want a number of kinds of one-pagers for every viewers you hope to achieve.
Professional tip: Your one-pager ought to transcend the fundamentals. Whether or not it is a lineup of famend audio system, unique networking alternatives, or cutting-edge business insights, the one-pager ought to entice readers.
Ideas for Creating Efficient One-Pagers
Stuffing info on one web page doesn’t assure success. Beneath, I’ll share some pearls of knowledge I’ve gathered from making one-pagers up to now.
Be concise and audience-focused.
A one-pager should strike a stability between impression and readability. Brevity is vital. This asset ought to be concise. Tailor your language and content material to your particular viewers. Keep away from company jargon when addressing clients, however prioritize numbers and information when pitching to buyers.
Elevate your one-pager with strategic formatting.
Take note of formatting components that make your one-pager simple to learn. Embrace white house to create a visually interesting structure that avoids muddle and permits your content material to shine. I additionally advocate crafting a compelling headline that captures your reader’s consideration and communicates the core worth of your providing.
Inform a cohesive story.
Like several good narrative, your one-pager ought to have a definite starting, center, and finish. Every element ought to seamlessly join, guiding your reader by a transparent and interesting story. The cohesive circulate retains your viewers and reinforces your most important level.
Think about how your one-pager will probably be distributed.
Adhere to the “one” in one-pager. Follow a single aspect of an ordinary 8.5 x 11″ web page. Utilizing this format ensures simple bodily and digital distribution.
Talking of distribution, assume creatively. Whereas one-pagers make glorious handouts, discover sharing the content material in your web site, social media channels, and even as an e-mail publication, making certain your viewers receives it by their most popular channels.
Enhance Your Enterprise With a One Pager
We reside in a fast-paced enterprise world, so grabbing your viewers’s consideration and getting your message throughout is essential. One-pagers are nice for showcasing your small business, product, or occasion in a concise, partaking approach.
Use our one-page enterprise template to get forward. With this template, you’ll create an expert and persuasive one-pager very quickly.
