By Kaleigh Moore September 3, 2024
I can’t consider something to jot down.
Sound acquainted? After all it does. It’s one of many prime causes our prospects give us for letting their electronic mail advertising flatline. They only run out of concepts or matters to jot down about.
Even professional writers give you main electronic mail block. Ann Handley, co-founder of Advertising Profs and the favored e book “All people Writes,” solely despatched two emails to her subscribers in 2017. (The truth is, the dearth of communication was her catalyst behind revamping her complete e-newsletter technique.)
However when your emails stall, you’ll be able to’t make connections along with your subscribers. You possibly can’t promote. You possibly can’t collect suggestions out of your viewers. You’re leaving cash on the desk!
By no means waste time attempting to consider a subject when you need to be writing. Listed below are 8 brainstorming methods that can assist you create a listing of matters for future emails.
Fast Notes on Brainstorming
First issues first: Let’s go over just a few fast notes re: brainstorming.
Arising with concepts to your content material is severe, however don’t get too caught up on producing the proper thought immediately. In case you’re too important, you gained’t get something written down. You by no means know what a random phrase now might make you consider later. Hold a constructive mindset and be open to any and all concepts.
Don’t fear an excessive amount of about following the foundations. Brainstorming is all about creativity and discovering no matter technique works finest for you. Whereas one particular person would possibly do nicely with a structured brainstorming course of, one other would possibly thrive with a free, free-flowing thought session.
The necessary factor to recollect about brainstorming concepts to your electronic mail campaigns is that you just’ll need to keep open-minded all through your course of . . . no matter what that appears like.
Subsequent, let’s begin taking a look at just a few particular brainstorming methods you’ll be able to strive with a view to get the concepts flowing.
Brainstorming Strategies for Stellar E mail Concepts
Earlier than we leap in, let’s speak about AI (I do know, I do know). Copywriter extraordinaire Eddie Shleyner stated, “AI might finally change some writing. Nevertheless it can not change writers, folks, every thing we all know and really feel and emote.”
I agree.
I don’t assume AI will change the human contact any time quickly, however it can be an excellent precious unblocker. Our AI Writing Assistant, constructed straight into the AWeber message editor, generally is a nice brainstorming useful resource while you’re caught on what to jot down about, a brand new phrase to explain one thing, or how you can hit the tone you’re on the lookout for.
Test it out and hold it in your brainstorming arsenal so you may get again to what you like quicker.
Okay, on to the methods.
Brainstorming Approach #1: Phrase Affiliation
Begin with one or two phrases associated to a broad matter, and write down something they make you consider. Let your internal editor relaxation for a bit and simply jot down no matter concepts and phrases come to thoughts. In case you need assistance, strive a instrument like Visuwords to get the method going.
Don’t overthink issues or fear about explaining how the phrases are associated (a minimum of proper now.) As a substitute, let the concepts movement and see what fascinating ideas naturally come up.
Picture supply: Search Engine Land
Brainstorming Approach #2: Thoughts Mapping
It is a comparable idea to the phrase affiliation method. Begin with a phrase within the center and draw traces outward to the concepts that phrase sparks. Mapping helps you visually course of your concepts and resolve which of them are the strongest.
Picture supply: CoSchedule
Brainstorming Approach #3: The Medici Impact
If we are able to work out how issues are linked, generally we are able to borrow options or concepts from one other area to unravel our personal issues. Search for parallels across the points you’re dealing with in several areas — like your private life or at work.
For instance: Did you latterly overcome a problem at work that taught you a lesson or offered some new perspective on a problem? How will you share that have as a narrative which will assist your viewers with their greatest ache level? You might need come to an answer that will make for a superb electronic mail marketing campaign.
Brainstorming Approach #4: Blind Writing
Simply. Don’t. Cease.
You don’t want a plan of assault or a top level view for this — simply put phrases on a clean web page, it doesn’t matter what they’re. You by no means know what is going to spark an thought, and writing something is step one to writing one thing good.
Set a timer and problem your self to maintain writing for nevertheless lengthy you need. It’s possible you’ll be shocked how a lot you may get down on paper in a brief window of time.
Brainstorming Approach #5: Challenger
Make a listing of your assumptions (about your prospects, your content material, your format, and many others.) after which problem them one after the other. You would possibly assume you already know one of the simplest ways to do one thing, however we don’t make progress by by no means questioning issues.
That is additionally why break up testing emails is so necessary. It’s possible you’ll assume one topic line will carry out higher over one other, however with out testing, you by no means actually know.
Associated: FREE Course: Study Easy methods to Write Higher Emails
Brainstorming Approach #6: SWOT Evaluation
Create a desk to evaluate the strengths, weaknesses, alternatives, and threats (SWOT) to your present method to electronic mail content material. This helps you see your course of in a extra analytic method and logically resolve if there’s a more practical technique to write, share, and educate.
As you full your SWOT evaluation, make sure you see what your important opponents are doing and make notes on how it’s possible you’ll (or might not) be measuring up along with your present method.
Picture supply: Wordstream
Brainstorming Approach #7: Flip to Your Readers
Conversations along with your subscribers can result in a treasure trove of electronic mail concepts. Ask your subscribers questions and attempt to discover out as a lot details about them as attainable. What do they really need or want from you? What are their greatest obstacles, objectives, or important ache factors?
Your subscribers’ suggestions will probably be immensely precious to your online business. You need to use it to jot down your subsequent electronic mail, and different sorts of content material like weblog posts, movies, and social media posts. You may as well take it a step additional through the use of the suggestions to accurately place your product, encourage loyalty, and/or develop all-new merchandise.
Brainstorming Approach #8: Begin with the Topic Line
Set a timer for five minutes. Then, give you a listing of topic line concepts that you’d completely open in the event that they hit your inbox.
Ask your self questions like:
- What’s the important thing level on this electronic mail {that a} subscriber could be desirous to know extra about?
- Did I write about one thing within the electronic mail that will shock the reader?
- What do readers have to know proper now?
The topic traces you write might even spark some all-new content material concepts.
Associated: Your Information to Writing the World’s Finest E mail Topic Strains
Good E mail Concepts, Time After Time
Constantly sending emails is a superb technique to hold subscribers engaged, however strive to not neglect that nobody desires to open an electronic mail that doesn’t even have any new or helpful data. Having a relentless provide of contemporary electronic mail concepts retains you from getting marked as spam and despatched to the junk mailbox, by no means to be opened once more.
Regularly, brainstorm new matters via these totally different approaches and hold a swipe file of your finest and brightest concepts. You’ll by no means hit a bottleneck in concepts for electronic mail campaigns once more.
Prepared to start out sending killer emails to your record? Then join AWeber Free right this moment!
